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Darin Ayres

Darin Ayres

Operations Manager/Golf Course Superintendent

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  • Timeline

  • About me

    National Sales Manager at Rain Bird Corporation

  • Education

    • University of Illinois Urbana-Champaign

      1990 - 1994
      Bachelors of Science Ornamental Horticulture

      الأنشطة والجمعيات:Student Member of Golf Course Supt. Assn. of America; played competitive racquetball all four years; studied abroad for 6 months at the University of Western Australia, just outside of Perth; Entered U of I in the Architecture Program, where I excelled for two years and included a nomination for the distinguished Earl Prize; Following my second year, I lost my passion for architecture and found it in the golf course superintendent profession; at that time I switched majors and focused my energies and studies on becoming a golf course superintendent; I stayed in the golf industry for 13 years before starting Gloworks Outdoor Lighting.

    • University of Nebraska-Lincoln

      2015 - 2018
      Master of Business Administration - MBA

  • Experience

    • Hughes Creek Golf Club

      Mar 2002 - Jul 2005
      Operations Manager/Golf Course Superintendent

      As superintendent I managed all facets of golf course and grounds maintenance including all course improvement projects. I directly supervised a crew of twelve full- and part-time employees and made all purchasing decisions. As Operations Manager I was responsible for maintaining open communications between the pro shop staff and restaurant staff. I helped plan and run all golf outings and special events and was responsible for maintaining their web-site which was used to disseminate information to the public as well as for marketing and advertising. I assisted with the creation and distribution of all marketing material, including direct mailing, used to promote the restaurant and golf course. I helped the food and beverage manager and head golf professional make purchasing and personnel decisions. I maintained all daily financial records and assisted with decision-making that affected the facility both in the long-term and short-term. عرض أقل

    • Gloworks Outdoor Lighting

      Nov 2002 - Feb 2007
      President/Founder

      I started this design/build firm in late 2002, designing, installing and maintaining outdoor lighting systems for high-end residential and small-scale commercial projects.I created all sales/marketing campaigns to promote the business, increase number of leads and ultimately sell more projects.Additionally, I developed affiliate relationships that fed an ever-increasing number of projects my way.I enjoyed steady growth from inception until the day I moved out of Gloworks to work for FX Luminaire, where I helped other lighting design/build firms grow their businesses. عرض أقل

    • FX Luminaire

      Feb 2007 - Jan 2016

      Responsible for promoting the sales and brand awareness of the FX Luminaire family of products; conducted regular contractor, distributor and specifier training and educational programs; developed tools and strategies to successfully sell against our major and secondary competitors; provided field and design support for our design/build customers; utilizing modern technologies to effectively and efficiently reach a large number of both distributor and installer customers; increased over-all value of the FX brand by providing customers with relevant, creative and applicable solutions to real problems in the outdoor lighting arena; Exploring creative avenues for increasing our reach into the outdoor lighting industry; Provide lighting designers and installers with the tools, resources and training needed to more effectively and efficiently sell, design, install and maintain professional outdoor lighting systems for residential and small-scale commercial projects.Through this industry-leading support, a strong loyalty to the brand is developed, thus forging a lasting relationship between FX and its customers.It is this symbiotic relationship that has allowed both FX and its business partners to excel in a time when others struggle. عرض أقل

      • Sales Manager, National Specification

        Jan 2012 - Jan 2016

      • Sales Manager - Upper Mississippi Valley/Great Lakes States

        Feb 2007 - Jan 2012

    • Holm | Architectural and Landscape Lighting

      Jan 2016 - May 2018
      National Channel Manager

    • B-K Lighting + TEKA Illumination

      Jun 2018 - Jan 2021

      • Director of Sales and Marketing

        Jul 2019 - Jan 2021

      • National Sales Manager

        Jun 2018 - Jul 2019

    • Rain Bird Corporation

      May 2021 - now
      National Sales Manager

  • Licenses & Certifications