Caitlin Spikes

Experience

• 

  YWCA of Lubbock

  Sept 2011 - Jan 2012

  Administrative Intern

  • Assisted with financial paperwork and submissions• Analyzed research data from patients for input• Organized company meetings for office workers and schedules meetings

• 

  Lubbock Symphony Orchestra

  Dec 2011 - May 2012

  Business Operations Intern

  • Collaborated with marketing coordinator to ensure six successful LSO concert events• Trained and organized debutants to help with night of performances• Helped set up and take down event decorations • Attended all LSO events and assisted conductors and orchestra members backstage to ensure successful events• Spoke with donors and organized volunteers to help distribute flyers and brochures about LSO to local Lubbock businesses and analyze budget and local awareness Show less

• 

  Susan G. Komen for the Cure

  Aug 2012 - Dec 2012

  Race Intern

  • Collaborated with members to ensure a successful breast cancer awareness month and race. Organized volunteers with specific tasks and helped Lubbock office raise more than $350,000 with Race Day donations. Coordinated with contacts from local businesses in Lubbock for donations for company's silent auction and 2013 Laugh for the Cure• Assisted with event planning including helping raising money, raising awareness by distributing flyers online and around Lubbock at local businesses, budget adjustments and addressing donations and volunteer needs Show less

• 

  Elements Offshore

  Mar 2013 - Dec 2013

  PR Intern

  • Edited articles for publication • Assisted with company’s official website postings • Started Facebook page for company • Created brochures and presentations for founder of organization

• 

  Century 21 John Walton Realtors ®

  Oct 2014 - Dec 2016

  Media and Internet Specialist

  Website content and development for C21JohnWalton.com, Century21LubbokRentals.com NathanJordanHomes.com and MichaelHuttonRealEstate.com and 48 additional websites and mobile apps through a system called ZAP, provided by the Realogy brandWebsite preformance at a 2,500 minimum visit each week using Website Box, Placeter & WordPress & a system called LeadRouter and Zap to capture leadsCreating & maintaining company's social media channels including: Facebook, LinkedIn, Google+, Twitter, Instagram, Pinterest and YouTube for office.Each featuring original content created by me weekly, including advertising for open houses, new listings, on the market listings and sold propertiesCreating and maintaining all realtor's Facebook/Twitter, each achieving between 15 & 20 new likes weekly. Generating approximately 700-3000 reach & 200-1000 engaged with posts, featuring original content created by me weeklyThe social media leads to the agents and company’s websites I create accounts for 16-25% of internet leads generated on these sites weeklyIncreasing viewership to social media and website channelsCreated and launched a campaign with office to successfully win Best of the West: Best Real Estate Company in 2015Planning and participating events with Lubbock Salvation Army, Haven Animal Care Center, Texas Boys and Girls Ranch, Boys and Girls Club and Color Run, 34th Street Miracle Parade, and Thanksgiving and Christmas parties for officeThrough social media and agent sphere of influence we have raised finances and services for the Haven Animal Center, Christmas gifts for the Boy and Girls club during the holiday season, agent participation in the Color Run and agent support during the 34th Street Miracle Parade and Thanksgiving and Christmas partiesTeaching seminars to Century 21 agents and Realogy associates, brokers and real estate agents to ensure quality brand participation and advantagesAssist with recruiting and maintaining realtors within the company Show less

• 

  Texas Tech Public Media - KTTZ TV (PBS)

  Jan 2017 - Jun 2017

  Digital Media Producer

  Servicing the Lubbock and South Plains by bringing PBS programs and events to viewers like you!Serves as primary visual communications professional for Texas Tech Public Media, KTTZ-TV and PBS Digital, utilizing design software to create multi-page publications, brochures, exhibits, web page design.Plans and executes a comprehensive marketing strategy under the supervision of the Assistant Managing Director, designed to increase awareness and build listenership and viewership on a limited budgetPromotes Texas Tech Public Media and PBS Digital to Texas Tech University, Lubbock and the South Plains. Lead the outreach effort to all educational facilities on the South PlainsWorks with the directors, faculty, staff and Production Team members to provide visual services as requested.Assists in the coordination, design and installation of stations' events, ensuring their quality and timely presentation.Provides finished products that exhibit excellent written and verbal communication skills and are quality worksIdentify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors Show less

• 

  Primewest Mortgage Corp

  Jun 2017 - Dec 2017

  Digital Marketing Coordinator

  Consumer Relationship Manager - work with members of the PrimeWest Mortgage team to implement best practices to keep customers and Realtors informed during the loan processDigital Marketing - implement with a team best digital marketing strategies to inform customers and Realtors of tools and programs PrimeWest Mortgage can offer themRan a successful email, social media and inner office campaign to win Wichita Falls branch of PrimeWest Mortgage the Texoma's Best Mortgage Company category for the 2017-2018 yearImplemented automatic email updates for borrower, co-borrower and real estate agent about the status of their loan from file started to clear to close. In doing so, saw a 25% increase in customer's overall satisfaction and kept informed category of digital surveys, stated directly by some customer's in their digital survey responses.Implemented the use of digital email surveys to borrower, co-borrower and real estate agent after the time of close. Previous practice had included the use of paper surveys. In doing so, tripled the response rate of surveys and a 66% increase of open rate. Implemented and trained on the use of Customer Relationship Management tool called "Hotlist" to alert loan officer's when past customer's were able to refinance and assign to selected marketing campaigns and tracking success rate through refinance.Created web content, advertising pieces (social media, radio and print) marketing materials for down payment assistant program "PrimeWest Five" Show less

• 

  GRACO Real Estate Development, Inc.

  Nov 2017 - Nov 2019

  Marketing Director

  Creation and assemblage of professional marketing packages for prospective clientsDesign, print and procure all marketing materials for properties Composition of general production and maintenance of websites, CRM and products requiring Adobe programs

• 

  Coldwell Banker United, Realtors

  Sept 2019 - Aug 2021

  Marketing Specialist
• 

  Anywhere Real Estate Inc.

  Aug 2021 - now

  • Associate Application Support

    Oct 2024 - now

  • Product Operations Specialist

    Mar 2023 - now

  • Product Specialist

    Aug 2021 - now