Francisco Machado

Experience

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  Bringi it!

  Jan 2017 - Mar 2017

  Product Manager

  Product manager for an online experience platform made for corporate workers. Reporting directly to the CEO.Direct contact with companies that provides services experiences.Incentive trips for company's.

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  B24

  Jan 2018 - Jan 2019

  Partnership Manager
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  LeasePlan

  Jan 2019 - Jun 2021

  Increase brand awareness, promote company products and drive prospects to conversions.Putting together and organize various online and offline promotions and e-mailing campaigns to get LeasePlan message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.Working directly with partners such as Brisa, Deco Proteste, Benfica and much more to create online/offline campaigns together.Followed the main KPIs on a day to day basis (investment, leads, cost per leads, qualified leads, opportunities, cost per opportunity, sales, cost per sale per car model, etc.) to detected trends, warning signs and opportunities;Challenge the entire marketing team (digital campaign manager, communication strategy, UX & IU Designer) to create A/B tests of Landing Pages and ads;Analyzed daily KPIs and defined strategies for digital campaigns (brand awareness and conversion with focus on lead generation);Mastered the use of tools such as Salesforce, Marketing Cloud, Google Analytics, Google Adwords, DGM, Hotjar. Exibir menos

  • Digital Marketing

    Jan 2019 - Jun 2021

  • Corporate Marketing and PR Intern

    Jan 2019 - Jan 2019
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  Portugal com ACNUR

  Jan 2022 - now

  Digital Marketing

  - Set-up, optimization and management of Digital Campaigns (Google Ads, Facebook Ads)- Website Analysis and Management (Drupal)- Use of tools such as: Google Analytics, Google Tag Manager, Google My Business, Google Search Console and Business Manager- Control of KPI's- Analysis and Reporting of Campaigns - Development and Implementation of Marketing Strategies- Organic Planning- Social Media Management- Graphic Design (social media post's/magazine)- Online fundraising- E-mail marketing and journeys for donors to increase conversion rates (Salesforce/Marketing Cloud)🏆 "Vidas ao Contrário" Campaign - won 2 Bronzes at the "Lusófonos da Criatividade" Awards 2022/2023, one in the Brand Activation - Low Budget category and the other in the Social Media - Social Responsibility in Social Networks category with the Addiction agency. https://www.premioslusofonos.com/ Exibir menos