Deborah Spivey

Experience

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  Bonnier Publications

  Aug 1998 - Jul 2005

  Senior Web Designer/Art Director
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  Orlando Utilities Commission

  Jul 2005 - Feb 2024

  Web & Digital Media

  Manages digital channels with stakeholders’ goals and user experience, key performance indexes, peer and analytics research.Strategizes with cross-team internal departments and external vendors to continually improve the customer journeyManages communications, assets and code within Content Management Systems for multiple websites and micrositesConducts maintenance and improvements to search engine optimization SEO, accessibility compliance, and multi-lingual translationsTroubleshoots technical backend digital issues on websites, CMS, servers, databases, third-party applications and social media platformsRFP projects, POs, contracts, budget and reallocation for digital productsWrites technical documentation and digital processes, as well as customer communications in AP style.Crafts and deploys cross-platform communication broadcast alerts via text to customers based on account preferences Show less

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  Carrier

  Feb 2024 - now

  Digital Marketing Content Operations Manager

  As Digital Marketing Content Manager, I optimize digital marketing initiatives and enhance user experience across Carrier’s corporate-owned digital platforms and tools. Responsible for developing communication and advertising campaign content and maintaining relationships with advertising vendors. Builds website creation and update process, contributing to website enhancements.Contributes to the development of advertising campaigns and serves as a contact for internal customers and training teams on useful sales/marketing tools.Develops and executes an efficient digital publication workflow to manage content requests effectively.Manages and implements new content in Content Management Systems (CMS) with a focus on quality and version control.Collaborates with internal stakeholders to publish digital content assets and ensure brand consistency and adherence to established style guidelines.Liaise with third-party vendors for digital asset creation.Gathers information from various Carrier's business units to craft compelling content.Route, track, and secure approvals from business units and legal representatives.Maintains the organizational content matrix for the Carrier Customer Experience.Oversees digital asset management tools.Utilizes web analytics tools to assess website traffic and users’ engagement metrics.Collaborates with Digital Technology and Martech support to troubleshoot technical issues.Creates infographics to illustrate complex concepts in simple ways.Communicates and educates sales personnel on solutions and tools available through the Internet and online networks to increase sales and productivity.Develops the organization's Internet content and handles its Web exposure and position to increase brand awareness online.Formulates plans to extend business with established accounts and to transact business as agent for advertising accounts. Show less