
Paulo Silva
Accountant

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About me
Market & Competitive Intelligence | Marketing Digital | Marketing Strategy | Research
Education

UAL - Lisbon University
2016 - 2017Postgraduate Marketing DigitalDigital Storytelling; Web Copywriting; Social Networking; Social Media Marketing; Social Advertising; Search Engine Marketing; Web Analytics; Mobile Marketing; Graphic Design; Digital Consumer Behaviour; Omni-Channel Strategy; E-Commerce; Digital Marketing Project

Consulting House - Portugal
2014 - 2014Training Program Leadership and Team Management
Católica University
2010 - 2010Training Program Training Challenge to BES sales reps
FLAG
2018 - 2018Masterclass Marketing Intelligence- The Competitive Environment V.U.C.A. and Context of Decision in Marketing- Gathering Marketing Information - demonstration and practice oriented- Marketing Information Management - demonstration and sharing of best practices- Development of Marketing Insights- Marketing Insights CommunicationFormador: Luis Madureira

Universidade Internacional
1995 - 2000Graduate Banking and Insurance
Universidade Lusíada de Lisboa
2000 - 2002Postgraduate HR Management
ISEG - Lisboa School of Economics & Management
2009 - 2011Postgraduate HR Benefits and Compensation
Columbia Business School
-Certificate Course Digital Strategies for Business
Experience

Quater - Consultores de Gestão e Contabilidade
Jul 1989 - Apr 1990Accountant● Classification and posting of accounting documents;● Assist with month-end accounting closing procedures;● Prepare monthly and annual financial statements and any reporting obligations for internal and external entities;● Assist the Accounting Manager on internal and external audits

Profirma, Lda
Sept 1992 - Oct 1994HR - Training Consultant● Design technical training programs according to companies requirements;● Training plan definition and classroom organization;● Training materials preparation;● Perform some training modules (account, communication rules)

Banco Espírito Santo S.A.
Oct 1994 - Jul 2014● Identify opportunities and create campaigns to launch new products or increase sales in collaboration with product departments;● Write course guides and training brochures which enhance the sales reps’ understanding of product features and help them sell more effectively;● Perform ongoing customer/market research; ● Build lead opportunities and launch them on CRM tool, monitoring the process and give alerts and promote guidelines to sales reps to maximize the conversion achieve;● Promote corporate intranet and turn it into a dynamic website;● Sales reps KPI definition and follow-up’s;● Promote the annual portfolio price revision in collaboration with product departments. ● Create periodic reports to commercial departments and to the board Show less
Marketing Director
Jun 2007 - Jul 2014Marketing Analyst
Oct 2004 - May 2007Project Manager
Jan 1999 - Oct 2004HR – Training specialist
Oct 1994 - Dec 1998

Novo Banco SA
Aug 2014 - Nov 2019Strategy and Management Information Director● Propose activity strategic priorities with the collaboration of the corporate departments● Corporate Budget definition for domestic business (production, stock volumes, rates, commissions) ● Monthly follow-up of results, variance analysis, forecasts and promote measures to achieve the goals;● Create the commercial annual plan ● Propose the annual and quarterly KPI to include on the Goals and Incentives Model;● Sales reps KPI definition and follow-up’s;● Support commercial departments requests of information or business analysis ● Build lead opportunities and launch them on CRM tool, monitoring the process and give alerts and promote guidelines to sales reps to maximize the conversion achieve;● Create commercial campaigns base on quarter objectives to promote sales;● Promote the segment internal communication (newsletters, weekly reports; gamification)● Perform ongoing Corporate market analysis, economic research● Create internal reports to clients, commercial departments and to the board;● Corporate representative member for data provide in structural projects supported by external consultants (i.e. BNP Paribas, Mckinsey, A.T. Kearney)● Corporate Digital projects Sponsor Show less

PSMarkintel
Jun 2020 - nowFounder- Competitive intelligence - Consumer Intelligence- Economic and Sector Research- Marketing Strategy- Digital Marketing- Social Listenning- Growth business- Business Intelligence- Sales optimization
Licenses & Certifications

Curso Formação Online Linkedin - Linked2Power
Pedro Caramez Unipessoal, LdaDec 2019
Facebook Ads + Google Ads
Marco Gouveia - Consultoria Marketing DigitalDec 2017- View certificate

Ciência de Dados e Big Data: Decisões Baseadas em Dados
Massachusetts Institute of TechnologyAug 2021 
SCENARIO PLANNING & STRATEGIC AGILITY
IF Insight & ForesightApr 2021- View certificate

ESTRATÉGIAS DIGITAIS PARA NEGÓCIOS: LIDERANDO A EMPRESA DA PRÓXIMA GERAÇÃO
Columbia Business SchoolMar 2020
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