Paulo Silva

Paulo Silva

Accountant

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location of Paulo SilvaCartaxo, Santarém, Portugal

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  • Timeline

  • About me

    Market & Competitive Intelligence | Marketing Digital | Marketing Strategy | Research

  • Education

    • UAL - Lisbon University

      2016 - 2017
      Postgraduate Marketing Digital

      Digital Storytelling; Web Copywriting; Social Networking; Social Media Marketing; Social Advertising; Search Engine Marketing; Web Analytics; Mobile Marketing; Graphic Design; Digital Consumer Behaviour; Omni-Channel Strategy; E-Commerce; Digital Marketing Project

    • Consulting House - Portugal

      2014 - 2014
      Training Program Leadership and Team Management
    • Católica University

      2010 - 2010
      Training Program Training Challenge to BES sales reps
    • FLAG

      2018 - 2018
      Masterclass Marketing Intelligence

      - The Competitive Environment V.U.C.A. and Context of Decision in Marketing- Gathering Marketing Information - demonstration and practice oriented- Marketing Information Management - demonstration and sharing of best practices- Development of Marketing Insights- Marketing Insights CommunicationFormador: Luis Madureira

    • Universidade Internacional

      1995 - 2000
      Graduate Banking and Insurance
    • Universidade Lusíada de Lisboa

      2000 - 2002
      Postgraduate HR Management
    • ISEG - Lisboa School of Economics & Management

      2009 - 2011
      Postgraduate HR Benefits and Compensation
    • Columbia Business School

      -
      Certificate Course Digital Strategies for Business
  • Experience

    • Quater - Consultores de Gestão e Contabilidade

      Jul 1989 - Apr 1990
      Accountant

      ● Classification and posting of accounting documents;● Assist with month-end accounting closing procedures;● Prepare monthly and annual financial statements and any reporting obligations for internal and external entities;● Assist the Accounting Manager on internal and external audits

    • Profirma, Lda

      Sept 1992 - Oct 1994
      HR - Training Consultant

      ● Design technical training programs according to companies requirements;● Training plan definition and classroom organization;● Training materials preparation;● Perform some training modules (account, communication rules)

    • Banco Espírito Santo S.A.

      Oct 1994 - Jul 2014

      ● Identify opportunities and create campaigns to launch new products or increase sales in collaboration with product departments;● Write course guides and training brochures which enhance the sales reps’ understanding of product features and help them sell more effectively;● Perform ongoing customer/market research; ● Build lead opportunities and launch them on CRM tool, monitoring the process and give alerts and promote guidelines to sales reps to maximize the conversion achieve;● Promote corporate intranet and turn it into a dynamic website;● Sales reps KPI definition and follow-up’s;● Promote the annual portfolio price revision in collaboration with product departments. ● Create periodic reports to commercial departments and to the board Show less

      • Marketing Director

        Jun 2007 - Jul 2014
      • Marketing Analyst

        Oct 2004 - May 2007
      • Project Manager

        Jan 1999 - Oct 2004
      • HR – Training specialist

        Oct 1994 - Dec 1998
    • Novo Banco SA

      Aug 2014 - Nov 2019
      Strategy and Management Information Director

      ● Propose activity strategic priorities with the collaboration of the corporate departments● Corporate Budget definition for domestic business (production, stock volumes, rates, commissions) ● Monthly follow-up of results, variance analysis, forecasts and promote measures to achieve the goals;● Create the commercial annual plan ● Propose the annual and quarterly KPI to include on the Goals and Incentives Model;● Sales reps KPI definition and follow-up’s;● Support commercial departments requests of information or business analysis ● Build lead opportunities and launch them on CRM tool, monitoring the process and give alerts and promote guidelines to sales reps to maximize the conversion achieve;● Create commercial campaigns base on quarter objectives to promote sales;● Promote the segment internal communication (newsletters, weekly reports; gamification)● Perform ongoing Corporate market analysis, economic research● Create internal reports to clients, commercial departments and to the board;● Corporate representative member for data provide in structural projects supported by external consultants (i.e. BNP Paribas, Mckinsey, A.T. Kearney)● Corporate Digital projects Sponsor Show less

    • PSMarkintel

      Jun 2020 - now
      Founder

      - Competitive intelligence - Consumer Intelligence- Economic and Sector Research- Marketing Strategy- Digital Marketing- Social Listenning- Growth business- Business Intelligence- Sales optimization

  • Licenses & Certifications

    • Curso Formação Online Linkedin - Linked2Power

      Pedro Caramez Unipessoal, Lda
      Dec 2019
    • Facebook Ads + Google Ads

      Marco Gouveia - Consultoria Marketing Digital
      Dec 2017
    • Ciência de Dados e Big Data: Decisões Baseadas em Dados

      Massachusetts Institute of Technology
      Aug 2021
      View certificate certificate
    • SCENARIO PLANNING & STRATEGIC AGILITY

      IF Insight & Foresight
      Apr 2021
    • ESTRATÉGIAS DIGITAIS PARA NEGÓCIOS: LIDERANDO A EMPRESA DA PRÓXIMA GERAÇÃO

      Columbia Business School
      Mar 2020
      View certificate certificate