Francyanne De Lima Lickfeldt

Experience

• 

  McDonald's

  Aug 2013 - Feb 2019

  - Track progress on Local Store Marketing initiatives and provide periodic updates to operationsteam;- Assist in the planning of promotional actions for the implementation of the commercial strategy ofthe channel;- Making analysis to identifying field execution KPI opportunity areas;- Maintain customer relationships for future purchases;- Identify and develop necessary Point of Sales tools to increase; brand presence, market shareand improve customer satisfaction;- Provide analysis to identifying strengths, weaknesses and local business opportunities;- Develop & deliver necessary trainings for crew on product knowledge & shoppers' profile;- Consult with other functions internally (operations, maintenence, HR, Training and development) aswell as externally (Agencies and Shoppers) as necessary to gain information and insights, as wellas achieve results that are aligned with corporate and functional objectives Show less

  • Trade Marketing Executive

    Feb 2016 - Feb 2019

  • Marketing Assistant

    Aug 2013 - Feb 2016
• 

  Ferrero

  Oct 2019 - now

  - Management of the categories: All Kinder categories ( Brands such as: Kinder Chocolate, Kinder Bueno, Kinder Suprise... ) and also Ice Creams- Adapt the Ibérica strategy for Portugal market;- Development and management of POS material;- Category budget management;- Activations at POS, such as Freezers single serve, on Modern trade;- Responsible for the development and the maintenance of Sell in and Sell out tools;- Project manager for POS Image recognition and My Perfect Store tool Show less - POS material control (Material order, POS implementation, Stock control);- Development of annual product catalogue;- Benchmarking promotional activities on leaflets ( Chocolate Confectionay: Pralines, Novelties, Spread, Eggs with surprise, Bites, Bakery, Tabletes);- Sell in & Sell out analyzes across categories;- Modern Sales Channel team support;- Market analysis (Nielsen Report) categories Bakery and Bites;- Support to the Key Account team for data extraction and analysis;- Analysis of special activations at the point of sale (contact with agency, in-store implementation and post-activation control); Show less

  • Customer and Category Development Manager & Business Intelligence

    May 2021 - now

  • Customer and Category Development Manager assistant - Pralines / Spreads

    May 2020 - May 2021

  • Trade Marketing Trainee

    Oct 2019 - May 2020