
Scott Muir

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About me
Manager, Direct Channel Marketing Activation at The Walt Disney Company
Education

Glendale College
-AS Web Publishing/Design
Pasadena City College
-Graphic Design
Experience

The Walt Disney Company
Jul 2002 - Sept 2023- Lead a successful team that supports multiple digital communication vehicles to communicate business priorities and critical operational information to over 90,000 employees worldwide.- Create global vehicle strategies to expand the audience of internal communications.- Oversee global intranet, including sustainment, governance and new technologies.- Own distribution of communication through mass email, social media and digital signage.- Manage both internal and external email systems used by Walt Disney Parks and Resorts.- Oversee distribution of Walt Disney World government relations monthly email to over 175,000 community leaders and government officials.- Drive project to improve employee data allowing more timely, accurate and relevant communications.- Implement new technologies to improve current vehicles, such as our intranet, as well as create new ways to reach employees via apps and other technologies.- Work with U.S. and International partners to understand their communication needs and address challenges with International communication.- Meet with executives at all levels to understand their communication and technology needs.- Manage budget of yearly operating costs.- Partner with the business, design and development teams to discuss project requirements, budget and timeline to ensure all project goals are met. Show less Provided leadership in design, delivery and support for complex communication products by managing a successful team of outside consultants in video production, web and graphic design, interactive Flash development, user interface and content management systems. Provided expert-level leadership and advice in multimedia, webcasting and communications solutions to multiple groups and leaders at all levels in the company while building and executing a measurement strategy to track the effectiveness of communications and guide the direction of future efforts. Show less
Customer Engagement Platform Manager III - Campaign Delivery
Feb 2020 - Sept 2023Communications/Technology Manager - Global Vehicles
Aug 2011 - Feb 2020Sr. Communications Specialist
Aug 2007 - Aug 2011Communications Specialist
Jul 2005 - Aug 2007Digital Media Consultant
Jul 2002 - Jul 2005

Glendale Transportation Management Associates, Inc
Nov 2003 - Jul 2005Designer/Project ManagerDesigned flyers, posters, displays, brochures and other marketing materials to promote the Glendale TMA rideshare programs and services. Helped build and design the Glendale TMA website.Coordinated and staffed Rideshare Events to promote rideshare programs for Glendale companies. Set up meetings with employers, developed materials used for events. Conducted design presentations for employers.

Disney Parks, Experiences and Products
Aug 2022 - nowManager, Direct Channel Strategy & ActivationLead a team of martech professionals responsible for the strategy and activation of direct channel marketing for DPEP.
Licenses & Certifications

Final Cut Pro - Level 1 Apple Certification
Apple
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