Bianca Berti

Experience

• 

  Snowman Labs

  Nov 2012 - Jan 2013

  UX & UI Designer

  • Designed user interfaces, wireframes, and interactive prototypes for iOS and Android applications.• Collaborated closely with cross-functional teams including developers, product managers, and stakeholders to ensure seamless user experiences.• Conducted user research and usability testing to gather insights and incorporate user feedback into the design process.• Applied user-centered design principles to create intuitive and visually appealing interfaces that aligned with client requirements and industry best practices.• Stayed updated on emerging trends and technologies in UX and UI design to continuously improve the quality and innovation of design deliverables. Show less

• 

  Asteroide

  May 2014 - Aug 2014

  Motion Designer & Editor

  • Edited and animated videos for esteemed clients including Banco do Brasil, Electrolux, Sebrae, and Elemidia.• Applied creative editing techniques and motion design skills to produce engaging and visually compelling video content.• Ensured the highest quality standards in video production, including seamless editing, smooth transitions, and captivating motion graphics.

• 

  Tuagência Comunicação

  Aug 2016 - Jul 2019

  Art Director

  • Led the creation of key visuals for campaigns, ensuring the highest quality and consistency while supervising the team.• Managed the audiovisual communication for Teatro Porto Seguro and theatre plays, producing and animating videos, designing content for social media, and capturing event photographs.• Developed and executed visual communication strategies for a diverse range of clients, including My Fair Lady (Musical), Berlitz, Consórcio Magalu, Adelina Instituto Cultural, Café Santa Monica, and more.• Created compelling designs and graphics to enhance the brand presence and messaging of each client, maintaining brand consistency and achieving impactful visual communication. Show less

• 

  Pernod Ricard

  Aug 2019 - Jan 2020

  Senior Designer

  • Designed impactful communication materials for renowned brands including Beefeater, Absolut Vodka, Jameson, Chivas, Ballantine's, and Orloff, ensuring visually compelling and on-brand deliverables.• Collaborated as a key member of the in-house team, facilitating immediate actions and timely updates on social media platforms.• Fostered a direct relationship with brand managers, actively participating in defining data-driven creative strategies to enhance brand visibility and engagement.• Maintained brand consistency and tone of voice while adapting designs to resonate effectively with the Brazilian target audience. Show less

• 

  PRAVY

  Aug 2020 - now

  Senior Art Director

  • Exclusively support Meta (including sub-brands such as Facebook, Instagram, and WhatsApp) and their Latin American operations.• Maintain and uphold the visual system and identity of the company across all designed materials.• Design visually compelling presentation decks and infographics to effectively communicate key information and data to internal and external stakeholders.• Provide guidance and direction to the motion graphics team in organizing and shaping content for animation videos.• Ensure the quality of work by mentoring and instructing the design team, teaching them the correct utilization of Meta's visual communication design. Show less

• 

  VIRTUE Worldwide

  Oct 2020 - Mar 2021

  Senior Art Director

  • Led the visual communication efforts for Edital Natura Musical, a platform dedicated to supporting artists, bands, and collectives in launching new projects.• Created and shaped design assets for the high-profile 2020 Edital's Livestream event, featuring renowned artists such as Emicida, Gilberto Gil, and Ailton Krenak.• Developed a captivating visual identity for Natura Musical's podcast, ensuring brand consistency and engaging design.• Designed and curated daily social media posts, enhancing the online presence and audience engagement for Natura Musical. Show less