Lissette Munoz

Experience

• 

  American Express

  Nov 1999 - now

  Consultative B2B Solutions - Payments, Industry Insights Lead multichannel direct, field, content and media marketing across all SMBs and Large merchants, industries and lifecycles. Led data driven loyalty & retention marketing strategies across U.S. SMB and Large Merchants. Developed behavioral and attitudinal segmentation strategies and multi-channel communication strategies to deepen engagement and relevance in communications. Led the transformation of the partner program marketing strategy to attract and retain merchant partners and deliver value to Customers. Deployed data driven onboarding and retention journeys for new business Card Members and lead generation for top client strategies. Evolved the end-to-end prospect acquisition process to attract, acquire, and engage profitable business accounts. Led balance transfer marketing to deliver profitable growth and identify, assess and develop new opportunities for future revenue growth. Led the development of spend segmentation strategies to drive increase engagement, retention and product cross sell to existing consumer customers. Led the execution of communication plans and managed product migrations.

  • Vice President & General Manager, Client Management

    Mar 2021 - now

  • Vice President, B2B Strategy

    May 2017 - Mar 2021

  • Director, B2B Marketing

    Jul 2015 - Apr 2017

  • Director, Customer Marketing Excellence

    Apr 2013 - Jun 2015

  • Director, Partnership Marketing

    Sept 2011 - Mar 2013

  • Senior Marketing Manager, Early Engagement Strategies (B2B)

    Oct 2009 - Sept 2011

  • Senior Marketing Manager, B2B Acquisition

    Sept 2007 - Sept 2009

  • Marketing Manager - Consumer Loyalty

    Aug 2004 - Aug 2007

  • Manager, Consumer Strategic Analysis and Testing

    May 2002 - Jul 2004

  • Analyst - Consumer Marketing Campaign Execution

    Nov 1999 - Apr 2002
• 

  Limitless Achievement NYC, inc.

  May 2024 - now

  Founder

  Nonprofit Founder and CEO responsible for the strategy and execution of the company mission.