Kris Reddaway

Experience

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  The Farm Digital

  Jun 2008 - Apr 2011

  • Producer

    Jan 2010 - Apr 2011

  • Associate Producer

    Jun 2008 - Jan 2010
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  Webqem

  May 2011 - Nov 2011

  Producer

  webqem is a digital agency that specialises in online advertising, online marketing, web development, application development and online learning. Responsible for scoping, scheduling, management and delivery of website, display media, OOH and eBay projects, providing account management to new key clients, and managing cutting edge Creative, ColdFusion and Flash teams. I formulated strong client relationships through dedicated account management, timely delivery and solutions focused service, providing strategic analysis and input into digital campaigns.Key Responsibilities• Prepare scoping documentation including technical/creative specifications, wireframes, site maps and estimates and manage client Confluence spaces • Conduct data entry and content population into website CMS systems • Manage testing and support tickets through Atlassian JIRA and log changes using Bonfire plugin• Provide clients with attentive and timely account management managing project forecasts, yearly budgets and contributing to strategy development with digital expertise • Brief creative and development teams and manage resource bookings as required on budget and on schedule Show less

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  Pusher.

  Jun 2013 - Sept 2013

  Freelance Producer

  Responsible for scoping, management and delivery of projects working with assigned account managers on each client. Day-to-day resource scheduling of the design and development teams was my responsibility ensuring all requirements are communicated accurately and timeline delivery milestones achieved. Projects delivered include rebranding campaign for Nature’s Own Australia (WordPress website redevelopment and four recurring digital display campaigns), digital display for Goodlife Health Clubs, Facebook Competition Applications for Santos GLNG and an in-depth RFQ feasibility study for AusIndustry. Show less

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  The Farm Digital

  Sept 2013 - Mar 2014

  Freelance Account Manager

  Accountable as the brand custodian; understanding strategies and marketing objectives in order to deliver revenue and ROI on all activities against key brand health and specific digital metrics. Responsible for day-to-day client relationship management, administration, leading regular WIP meetings and delivery of all marketing activities through the agency production team and in collaboration with wider agency teams (ATL, media, PR, search, production). Managed a portfolio of 7 clients simultaneously (including x3 A-tier clients), achieving revenue targets and repeat business from each client (U-By-Kotex, Taubmans, Energizer, Eveready and Dolphin, Business Chicks, New Idea Magazine)Key Responsibilities• Write and present engaging and inspiring strategic/creative briefs both internally and to clients that effectively communicate key marketing objectives and deliverables • Conduct research into target demographics, user behaviour, category trends and competitor activities • Assist with social media moderation, copywriting, briefing, proofing and approving content plans • Gather, write and present monthly website and Facebook analytics reports • Manage annual budgets, invoicing and expenses • Support the Business Director and Strategy Director as required with research, PA duties, meeting bookings and documentation • Always be on the front foot of the marketing landscape including technical innovations, platform capabilities, competitor activity and industry achievements Show less

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  Publicis Pusher

  May 2014 - May 2015

  As a Senior Producer I am responsible for scoping, management and delivery of projects working with account managers, strategists, integrated agencies and bespoke suppliers/platforms as necessary across our Sydney, Brisbane and Melbourne offices. From client briefs I produce Pitch & Proposal documents, Scope of Work documents, budgets, timelines, production briefs, basic IA/wireframes (unless working with a dedicated UX specialist), test plans and basic post-campaign analytics reports. I am responsible for briefing and managing strategy, social, design and development teams ensuring all requirements are communicated accurately, deadlines achieved and change requests managed effectively both in-house and with clients. I personally conduct website content population, cross-browser and device testing and social media moderation for particular clients. As Production Manager I also report to management with ongoing capacity planning, resource utilization and agency forecasting ensuring profitability and staffing requirements were understood in advance.Clients include GlaxoSmithKline (Panadol), Virgin Australia, Tourism Northern Territory, Tourism Tasmania, L’Oreal (Garnier), World Travel Professionals Show less Responsible for scoping, management and delivery of projects working with assigned account managers, integrated agencies and bespoke suppliers/platforms as necessary. Responsible for the day-to-day resource scheduling and briefing of design and development teams ensuring all requirements are communicated accurately and timeline delivery milestones achieved. Ongoing capacity planning, resource utilization and agency forecasting ensures profitability and staffing requirements are understood in advance.From initial briefing I am responsible for formulating Proposal and Scope of Work Documents with budgets, quotes and timelines and basic IA/wireframes where appropriate. Projects delivered include website development, display advertising and event support for Wonder White, social competitions and activations (Facebook and Instagram) for Think Education, display advertising for Panadol Extra, interactive map tools for Virgin Australia and involvement in Scope of Work development for a number of large website development opportunities. These projects have had me working with integrated 3rd party social platforms such as Stackla and Tint. Show less

  • Senior Producer / Production Manager

    Jan 2015 - May 2015

  • Freelance Producer / Production Manager

    May 2014 - Dec 2014
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  Pilates cph

  Jun 2015 - Dec 2016

  Certified Pilates and TRX Instructor

  Certified Pilates Matwork instructor (all levels) and Certified Group TRX Suspension Training instructor (all levels)

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  Umbraco

  Jun 2015 - Dec 2016

  Wizard of Epic Communications

  As the communications guru for Umbraco CMS, I shaped and launched the initial marketing efforts as a one-woman team before contributing to the greater marketing strategy with the newly formed Sales, Service and Support department. Tasks included managing the creation, copywriting and distribution of content across social media platforms, the company blog, website and regular email newsletter. I was responsible for copywriting and creating automated customer email flows, liaising with partners and end users on sales and marketing requests, video production, events and other marketing initiatives. I ran internal product workshops to define our unique selling proposition and articulate the benefits of our software to then write marketing copy for sales initiatives. I also supported the founder/CEO with media requests, events booking and organisation and scheduling meetings/workshops including securing venues and catering. Show less

• 

  Physicore

  Feb 2017 - Aug 2017

  TRX Group Fitness Instructor

  I launched the new TRX Core group class offering for Physicore Surry Hills.

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  TEAM Women Australia

  Feb 2017 - Dec 2018

  Digital Marketing Specialist

  Storytelling, interviewing, copywriting, website maintenance and communications assistant at Team Women Australia - a movement dedicated to using the power of storytelling to inspire women to live their most courageous life.

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  F45 Training

  Aug 2017 - Jul 2018

  Trainer
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  This Electrified Life

  Nov 2017 - now

  Writer and Workshop Facilitator

  Poet, spoken word artist, host of writing workshops and open mic nights, guest writer in the wellness sector, coach for creatives/artists

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  The Art House Wyong

  Jun 2019 - now

  • Marketing and Development Manager

    Jan 2023 - now

  • Marketing and Communication Coordinator

    Jan 2021 - Jan 2023

  • Marketing Assistant

    Jun 2019 - Jan 2021
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  LH AGENDA

  Jun 2020 - now

  Freelance Copywriter

  Product copy, website copy, SEO optimisation, social media content, sales pages, proofing and reviewing final product design files before print

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  HUNTERhunter

  Sept 2021 - Jul 2023

  Freelance Copywriter

  Writing feature editorials, conducting interviews with local businesses, writing SEO articles, content planning