
Efosa Osula
News Editor

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About me
Marketing Communications || Brand Strategy || Digital Innovation || Creative Designer || Emerging Leader in Africa
Education

University of Benin
-Bachelor of Science - BS Sociology and Anthropology
O2 Academy Lagos
-Associate's Degree Advertising || Strategy & Account PlanningActivities and Societies: Brand Strategy. Research and Insights. Communications Planning. Pitch and Storytelling. Strategic leadership.
Experience

Hi-Impact TV
Mar 2020 - Jul 2020News EditorCompleted deep research of key topics and filtered according to story development plan.• Created and managed production schedules. Coordinated with producers to create program content, new ideas and segments.• Realigned production schedules to factor in changing conditions such as materiais shortages and evolving designs.• Stepped in to handle additional tasks and duties during producer's absence.

Hi-Impact TV UK
Jul 2020 - May 2021Associate Producer• Completed deep research of key topics and filtered according to story development plan.• Created and managed production schedules. Coordinated with producers to create program content, new ideas and segments.• Realigned production schedules to factor in changing conditions such as materiais shortages and evolving designs.• Generated leads through calling, networking and social media.• Stepped in to handle additional tasks and duties during producer's absence.• Collaborated with network executives to define and propel organization's mission and vision.• Planned video shoots in studio and remotely by managing production through stages to completion. Show less

Pathway Dreams Academy
Apr 2022 - Jan 2024Brand Strategy and Marketing CommunicationsKey Achievements:Received letter of commendation from the MD for excellent work and dedication to service.As part of our commitment to support the growth of the undeserving kids in Nigeria, I was part of the team that organized and coordinated the inaugural Penalty Face-Off Event for Pathway Dreams Academy. We were able to engage key stakeholders in the sports ecosystem, one of the many steps in improving grassroot development in the Nigerian society. Successfully planned the Penalty Face-Off and exceeded set KPIs for the event. We succeeded at raising awareness and fundraising for the undeserved kids and eventually became a success due to well targeted and effective marketing campaigns, agenda management, audience engagement, key players, effective time allocation, vendors and crisis management to avoid escalation.By leveraging my skills in content creation, project management, and communication, I successfully created and launched the Pathway Dreams Academy Newsletter, making a meaningful contribution to the academy's communication and outreach efforts. Through my efforts, I successfully established a regular newsletter that effectively communicated the academy's mission, achievements, and updates to the target audience.Key Highlights:• Content Creation • Project Management: • Design and Layout • Distribution and Launch • Feedback and Improvement Show less

FSDH Merchant Bank
May 2022 - Aug 2024Brand CreativeI was part of the team that developed and led the inaugural FSDH Healthcare Business Series as part of our commitment to supporting the growth of the healthcare industry in Nigeria. We were able to engage important players in the ecosystem, which is only one of many steps toward boosting healthcare business in the economy. The event was attended by the Hon. Commissioner for Health of Lagos State, as well as other industry thought leaders. Worked with the Brands and Marketing Communications team to plan and execute Brand Strategy& Communications as well as Marketing Strategy for the Inaugural FSDH Women-In-Business Initiative event which gained national attention and exceeded set KPIs.By collaborating with my talented colleagues as part of the marketing team, I contributed my design and email marketing skills to create successful email marketing campaigns targeting over 9,000 clients, including MTN Public Offer Launch, FGN Savings Bonds, AFIL SPV PLC N25 Billion shares, Fidson Healthcare PLC N2 Billion 90-Day Series, and many more.I harnessed my skills in community building and engagement to create a vibrant community of male football lovers through the English Premier League (EPL) Fantasy Premier League platform. Through my efforts, I successfully fostered internal engagement and communication among male employees, leveraging their shared love for football to create a positive and inclusive environment. Show less

United Capital Plc
Jul 2024 - Aug 2024Brand Management Executive
Licenses & Certifications

Orange Copy and Content Development
Orange Academy- View certificate

Project Management for Marketers
CXLFeb 2024 - View certificate

Positioning & Company Storytelling
CXLMar 2024
Volunteer Experience
Campus Team Lead Corporate Communications and PR
Issued by Celebration Church International on Aug 2023
Associated with Efosa OsulaProject Development Manager
Issued by The University Of Benin SOSSA on Oct 2022
Associated with Efosa Osula
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