Peter Gersec

Experience

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  Unilever

  Jun 1983 - Jul 1986

  -Promoted to corporate headquarters and served as a liaison between marketing and national sales force through the development of sales materials. -Managed $1,000,000 sales territory. Responsible for implementing national sales strategies and promotions to local and regional distribution centers and direct retailers.

  • Sales Development Manager

    Aug 1985 - Jul 1986

  • Account Manager

    Jun 1983 - Aug 1985
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  WGCH AM Radio - Greenwich, CT

  Dec 1987 - Dec 1992

  -Secured new business relationships with an emphasis on local sports sponsorships -Directed all aspects of the Sports Department including anchoring the Morning and Afternoon Drive reports, writing, producing, overseeing staff and coordinating live broadcasts.

  • Account Manager

    Jul 1988 - Dec 1992

  • Sports Director

    Dec 1987 - Dec 1992
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  Cablevision

  Nov 1992 - Feb 1993

  Sports Anchor

  -Responsible for anchoring, writing and producing nightly sportscasts

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  NCAA

  Dec 1992 - Mar 1993

  Play-by-Play Announcer, Division I Basketball

  -Play-by-play coverage for Fairfield University Men’s and Women’s Basketball-Anchored halftime feature and interview segments.

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  IKA Collective

  Jun 1994 - Jul 1998

  Account Manager/New Business Contact

  -Enhanced the rapid growth of commercial production agency.-Secured 25 new accounts while maintaining all account management responsibilities.-Increased sales in ’97 by 57%.

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  Pax Tv Ltd.

  Jul 1998 - Apr 2000

  Account Executive

  -Member of sales force that launched PAXTV, the 7th Broadcast Network.-McCann Erickson, KSL Media, Hill Holiday, Wunderman Cato Johnson part of agency list.

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  Cox Communications

  Apr 2000 - May 2002

  Account Executive, Telerep

  -Member of Leopards Team responsible for 14 stations.-Markets included Seattle, Cleveland, Nashville, Louisville and Raleigh.-2002 Summer Olympics, Kentucky Derby, NFL, MLB and Super Bowl packages as part of sales credits.

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  WGCH AM Radio - Greenwich, CT

  May 2002 - Oct 2003

  General Sales Manager

  -Implemented dynamic new sales strategies effectively increasing sales and enhancing local client relationships.-Management responsibilities included hiring and training new sales team.-Earned individual local-direct top billing honors in both ’02 and ’03.-New business success stories included Stamford Motors, Betteridge Jewelers, New York Sports Clubs, Karl Chevrolet and Hawley Lane Shoes.

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  Cox Radio

  Oct 2003 - Jun 2004

  Local Sales Manager, WSTC/WNLK

  -Local Sales Manager for area heritage local news/talk stations.-Managed sales force through weekly in-field coaching, individual focus meetings and planning/proposal review sessions.-Managed house-accounts and new business development.-Success stories included The Norwalk Maritime Aquarium, Bob’s Stores and New York Sports Clubs.-Management training courses included Talent Focus Management, CoLearn and The Marketing Pro.

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  CBS Radio

  Dec 2004 - Sept 2006

  Senior Account Executive, Sports Radio 66 WFAN

  -Senior Account Executive for the #1 Sports Talk Radio station in the country.-Sold and implemented major sports sponsorships for the Imus in the Morning and Mike and The Mad Dog programs, New York Mets baseball and New York Giants football sports properties.-Daily sales responsibilities included direct new business prospecting, pending reports, monthly projections and sales development materials.-Key accounts included NY LI Honda Dealers, Expressway Lube Centers, Virgin Air and Ring’s End Lumber. Show less

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  Cumulus Broadcasting LLC

  Sept 2006 - Dec 2007

  Senior Account Manager WEBE 108/WIC 600

  -Senior Account Manager for Southern Connecticut’s #1 radio stations.-Achieved combo budget goals 3 consecutive quarters.-Key accounts include Patio.com, Sleepys, ShopRite.-New business accounts include Maritime Motors, Blum Shapiro, Mystic Seaport.-Sold and implemented Sports Sponsorships for New York Yankees baseball on WICC 600.

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  Townsquare Media of the Hudson Valley

  Jan 2008 - Jan 2013

  Local Sales Manager

  -Responsibilities include Local Sales Manager and Key Account Manager with a list that includes Dunkin' Donuts, McDonald's, Mainetti Mainetti & O'Conner, DCH Wappingers Falls Toyota and SUNY Dutchess. Won the 2013 New Local Direct sales contest with $90,000 in new business. New York Yankees baseball coordinator as Townsquare Media of the HV is part of the Yankees Radio Network.

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  Time Warner Cable Media

  Jan 2016 - Mar 2018

  Advertising Account Manager

  Account Manager in charge of selling all TWCM properties, including Cable TV, Audience Network Display and Audience Network Video and all sports programming.

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  New York Yankees

  Dec 2016 - Mar 2018

  Senior Account Executive

  Senior Account Executive in charge of developing New Business and Corporate Partnership opportunities on the New York Yankees Radio Network/Sports Radio 66 WFAN. Customized in-game plans based on client needs to include high-end merchandising that will enhance and elevate brands to the next level via the prestige and aura of the New York Yankees and the network broadcasts.

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  Our Lady of Lourdes High School

  May 2018 - Mar 2021

  Head Boys Golf Coach

  Head Coach responsibilities for all aspects of the program including: • Organizing and coaching daily practice plans and matches. • Teaching and customizing individual lessons and course management strategies. • Implementing season scheduling and executing all team travel plans. • Media and public relations duties including writing pre and post match feature articles. • Dedicated mission to promoting team sportsmanship, integrity and team concepts. • 2021 season honors included NYS Section 1 Individual Championship, plus three All-League selections. • 2018 honors included NYS Section 1 North League Championship. Show less

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  Southern Dutchess Golf Club

  Jun 2021 - Dec 2021

  Golf Assistant

  Assists the Head Golf Professional in supervising Pro Shop and the daily functions and operations of thecourse.- Reconciles daily tee sheets, performs check-in, and receives payments from members and guests. - Follows established opening and closing procedures.- Manages all aspects of daily cart inventory and presentation.- Displays a professional approach and manner to ensure members and guests are treated with respect.

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  Cobblestone Creek Country Club

  Mar 2022 - Nov 2024

  Assistant Golf Professional - Outside Operations Manager -

  Coordinated and executed multiple manufacturer on-site club fitting events from start to finish that directly contributed to a measurable increase in Pro Shop revenuePromoted and sold hard and soft goods as brand ambassador for Mizuno, Asics and PINGPGA PGM Associate Member with the goal of entering Level 2 Spring ‘25Assisted the Head Golf Professional with the overall growth of Men’s League, Tournament operations and Pro Shop visibilityCoordinated and instructed Kids Summer Camps ‘24Knowledge of Jonas and Golf Genius programs. Managed a team of 20+ staff members with a focus on training, recruitment and scheduling to ensure budget expectations, membership satisfaction and customer service goals were metEffectively monitored and reconciled daily tee sheet to include Pro Shop presence and starter roleManaged the daily functioning of 60 carts, member Bag room, short game, driving range and range tee deck placement Served as Caddie Master for the ‘23 and ‘24 seasons. Show less

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  Chill Boys/Wedge Guys/Rubber Ducky/Golf Shop Wholesale

  Nov 2024 - now

  Independent Sales Representative

  Independent Sales Representative responsible for introducing, promoting and selling lines of Men's comfort apparel, golf grips, branded golf accessories and logo'd golf products to the golf industry. Territory sales coverage includes the New York Metro area of NY/NJ/CT.

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  MPGA - Mental Performance Golf Academy

  Jan 2025 - now

  New Business Development and Senior Account Manager

  • Generated new business opportunities and managed accounts for MPGA, promoting mental performance tools for teaching, coaching, stress management, and mindset in golf.• Built awareness and established a foundational framework for mental skills in golf instruction.• Collaborated with professionals to enhance their mental performance skills, contributing to overall player success.