Dmitriy Proshin

Experience

• 

  RSU-1

  Sept 2016 - Jan 2020

  Founder

  Key achievements:Company Evolution:– Transformed the company from a subcontracting organization into a full-fledged metrology laboratory, acquiring necessary certifications and regulatory approvals.– Steady Revenue Growth:Achieved consistent year-over-year revenue growth, sustaining a 30% increase.Motivational Structure and Employee Development:– Established a motivational framework and facilitated the professional development of the team, overseeing training programs for over 10 individuals.Successful Company Sale:– Orchestrated the successful sale of the company, navigating the complexities of the transaction for a favorable outcome. Show less

• 

  SITRONICS GROUP

  Jan 2020 - Dec 2021

  Marketing And Public Relations Manager

  Key achievements:● Building a favorable public image and participating in the preparation of M&A.● Rebranding the corporate group and establishing a brand umbrella structure (comprising 5 sub-brands).● Publishing company news in Tier 1 media outlets (Vedomosti, Kommersant, ForbesRUS) and ensuring the company'sparticipation in industry events.Responsibilities● Managed the launch of new products.● Orchestrated the dissemination of company news through various media channels.● Oversaw the rebranding process of the company.● Organized and prepared the company's participation in industry-specific events. Show less

• 

  WhyNotAgency

  Jul 2021 - Dec 2021

  Producer

  Key achievements:● Organized the "Mercedes-Benz Trucks Federal Training 2021" for 150 Daimler RUS employees and 69 dealers and their sta, contributing to the successful entry of Trucks into the Russian market.● Launched the Instagram blogger project #твойходдействуй #makeitcount for Jack Daniel's, involving 40 bloggers with an average reach of 800 thousand people each.Responsibilities● Conducting client briefings and formulating project requirements.● Team recruitment for the project.● Creating specifications for the designer, installation specialist, and videographer.● Coordinating and overseeing contractors at events.● Producing the ocial part of the event. Show less

• 

  FL.ru (Free-lance.ru)

  Feb 2022 - Feb 2024

  Product Marketing Manager

  Key achievements:Primary objectives include enhancing customer experience, expanding user base, and refining user communication. Achieved growth in the following metrics:● Subscription Renewal Conversion: Increased by 5% through improved user communication and the introduction of added value.● User Retention for Two Segments: Averaged a 15% increase by delivering additional value.● User Spending on Additional Paid Services: Doubled through strategic initiatives.● Churn Rate: Reduced by 9% through enhanced customer experience and user reactivation eorts.● Gross Merchandise Volume (GMV): Increased by boosting user activity on the platform.Responsibilities:● Built and launched MVP. Closely worked with data: customer acquisition, retention, churn rate, NPS, etc.● Generation and testing of hypotheses.● Collection of user feedback and enhancement of the customer experience.● Development and launch of email communication with users through CRM. Show less