Danielle Florina

Experience

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  ALDO Group

  Aug 2010 - May 2011

  Sales Associate

  • Consistently sold $2000+ of merchandise in a nine hour shift exceeding company’s goal by 25%• Surpassed sales goals by providing exemplary customer service

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  Victoria's Secret

  May 2011 - Jul 2014

  Bra Expert / Sales Associate

  • Worked closely with clients providing them with the best experience by going beyond expectations resulting in regularly exceeding company’s average dollar sale expectations• Sold 50+ high-value items per hour as part of the lingerie team which surpass the company’s goals

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  New Home Star

  Jun 2013 - Aug 2013

  Marketing Assistant

  • Researched creative initiatives to help sales associates drive traffic to their communities• Offered copyediting and suggested creative opportunities pertaining to the new website launch• Designed a new concept and header for the company’s monthly newsletter• Created flyers and E-blasts to promote company events• Compiled information for the company’s weekly E-blast

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  Stevens & Tate Marketing

  Sept 2013 - Dec 2013

  Marketing Intern

  • Sourced marketing leads to create in-bound campaigns • Executed social media alignment and targeting by generating social media posts via HootSuite, Twitter, Facebook, and LinkedIn • Assisted in measuring the impact of social media on overall marketing efforts for the agency• Attended each trade show and initiated communication before, during, and after the show• Communicated status updates and project progress reports to superiors and colleagues

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  Amy Tara Koch

  Sept 2014 - Feb 2016

  Media Coordinator

  • Assist and coordinate nationally recognized freelance journalist, author, style expert, TV personality and brand ambassador • Research, fact check, copyedit, create infographics and produce stories for broadcast, print, and online outlets such as Travel+Leisure and Food+Wine Magazines• Engage with publicists and brand managers for live events and projects• Monitor and curate content for social channels and websites• Conceptualize and create pitch decks and advertorials

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  North Star Investment Management Corporation

  Sept 2014 - Feb 2016

  Marketing Coordinator

  • Create and design marketing materials for presentations, websites, and brochures• Execute the quarterly and annual updating process of marketing materials for Mutual Funds including fund fact sheets, presentations, brochures, and infographics • Work with Compliance to meet regulatory guidelines and obtain approval for the use of marketing materials• Implement brand strategy across online social platforms and media materials• Prioritize workloads and meet deadlines for a variety of marketing projects• Assist with development and distribution of weekly email campaigns• Project manage and lead website redesign Show less

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  Strategic Mobility Group

  Feb 2016 - Aug 2017

  Marketing Coordinator

  Responsible for developing, establishing, and maintaining marketing strategies to meet organizational objectives. An organized, creative, and driven individual who has strong project management experience working on multiple projects at a time while being an out-of-the-box thinker to effectively promote SMG3’s brand.• Manages and executes all projects in the Marketing Department• Creates and develops content, such as press releases, graphics, landing pages, website copy, blog posts, and videos, to showcase product and service benefits• Oversees the design and production of print materials and publications, distributes, and tracks marketing campaigns• Manages company’s social media presence via content-rich posts on Twitter, Facebook, LinkedIn, and Google+, and Google AdWords• Collaborates with management to plan and execute company events and trade show participation• Works hand-in-hand with the Vice President of Inside Sales & Marketing to process marketing development fund (MDF) claims with multiple channel partners• Collaborates with team to bring new ideas for design and content to accurately and efficiently promote the company’s brand• Demonstrated skills, knowledge, and experience using the Adobe Creative Cloud, Salesforce, and Pardot• Documented all marketing tasks, and developed a processes book for the department for training and development purposes Show less

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  STREAM Capital Partners, LLC

  Nov 2017 - now

  Vice President, Marketing

  Marketing• Extensive experience using the Adobe Suite, specifically Adobe InDesign, Illustrator, Photoshop, and Dreamweaver, to create marketing collateral• Effectively supports the team through creating custom offering memorandums, flyers, e-mail blasts, marketing reports, preparing content for pitches/ presentations, and broker opinion of values• Designs materials to support business development, marketing initiatives and campaigns, high-end property marketing, and leadership decks/pitches• Creates and implements direct email marketing campaigns using Adobe Dreamweaver and Campaigner distribution softwareManagerial• Manages and executes all projects for a team of 12 commercial real estate brokers• Oversees the overall Offering Memorandum creation process which includes market research, analysis of industry trends, photography coordination, designing maps, and advertising the package throughout the entire listing process• Applies strong planning and organizational skills to meet deadlines in a fast-paced environmentWebsite Development and Social Media Management• Maintains accurate information on company website, designs web landing pages in WordPress, and maintains social media presence on LinkedIn, Instagram, Facebook, and TwitterCopywriting• Deploys strong copywriting skills to publish and distribute press releases to various news outlets• Utilizes real estate terminology in content Show less