Eljay Pena

Experience

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  Photographic Illustrators

  Sept 2007 - May 2009

  Graphic Design and Production

  Key Values Learned:. The Production aspect of this job taught me about work efficiency within the Adobe Creative Suite. Utilizing the shortcuts, actions, and other techniques, to efficiently finish the job without sacrificing quality.. File Organization keeps the ball rolling. Having a nearly 30 year old car photo library, it was imperative to have a system to keep track and easily find images as needed.Job Tasks .Developed an advanced proficiency of Photoshop through day-by-day post-production on a massive library of automotive and model photos.. Organized and upkept the photo library allowing for minimal delay in file searching as well as ensured the entire library was backed up.. Converted company website as well as clientelle websites from traditional HTML to Wordpress. Show less

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  Norman Motorsports/HDRA Racing

  Apr 2011 - Apr 2012

  Digital Marketing Specialist

  Key Values Learned:. My first exposure to event photography and videography. Self-taught photography and videography, mostly using a high-end DSLR.. Traveling to be on site is fun and exciting but also tiring. Learned to research and plan ahead. When going somewhere unfamiliar, information will make or break your success.. Independent management of projects. Unlike my last job where I just did assigned projects, I was tasked with coming up with and executing ideas to promote the brand.Job Tasks:. Photograph and Video behind-the-scenes, action, and documentary photos of the Off-Road race team & Off-Road Racing Events.. Cut/Edit Videos and Post-Process Photos. Follow up with proper distribution to sponsors, athletes, team members, event promoters.. Build marketing collateral for the team including websites, sponsorship proposals, event flyers, & more. Show less

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  Paintball Access

  Mar 2012 - Apr 2014

  Social Media and Graphic Design

  Key Values Learned:. Building trust and a bond with industry celebs to properly build a bridge between them and the brand.. How to manage multiple-simultaneous events live to provide accurate and timely updates for a live audience.. Creating a system to create graphics for a live webcast with no room for error. Plan and experiment!Responsible for brand consistency, marketing collateral, and social media presence. Built Facebook and Instagram Profiles from the ground up from 0 to 50k+ followers on Facebook and 30k Followers on Instagram.Content manager of Paintball Access daily articles working with photographers and writers to complete and post each article Show less

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  Dye Precision, Inc.

  Apr 2012 - Aug 2013

  Graphic Designer & Interactive

  Key Values Learned:. Maintain high quality standards and never settle for a design or image that just "works." Dye Paintball is a prestigious brand within the industry and anything related to the brand.. The value of a high level critique can take you from "alright" to "Amazing". First exposure to non-paper related printing. Here I learned the key factors to sublimation, packaging, display, and metal anodizing. This includes properly creating tech-packs.Flexible designer involved with all aspects of the Marketing and R&D Departments for all companies under the Dye Precision umbrella (Dye Paintball, Dye Tactical, Dye Snow, Pro-Tec). Created websites, brochures, magazine ads, social media collateral, product development, and photo post-production.. Updated and reworked the family of Dye websites including DyePaintball.com, DyeSnow.com, and Pro-Tec.net to improve the user experience and brand recognition.. Collaborated with development staff and event staff to provide brand consistent packaging, printed marketing material, and event displays.. Assisted in the maintenance of the www.DyePaintball.com Magento E-Commerce online store. Show less

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  Valken Sports

  Aug 2013 - Nov 2015

  Director of Art and Marketing

  Key Values Learned:. Design with SALES in mind. Built a bond between the art/marketing departments with the Sales department to meet the ultimate goal of profits for the company.. The power of a solid marketing game plan paired with brand consistency in attacking the market. A solid rebrand of the Valken Sports as well as an introduction to a new market(Airsoft).. How to utilize a project management program to improve our teams tracking of deadlines, artwork accountability, and communication between multiple nationwide offices.Art Director in charge of quality and project management of the company print, web, and email marketing, artwork, social media. Job Tasks:- Utilized Asana Task Manager to maintain a streamlined workflow to ensure a timely delivery of artwork and photos to properly promote and educate our dealers on our products.- Optimized the social media program to promote more B2B and B2C cross promotion via proper tracking of content and time effectiveness. Now achieving consistent growth in both followers and engagement.- Trained a team of entry-level graphic designers into quality, reliable, and efficient team members.- Bridged communication between our company and printers, event coordinators, and dealers to provide proper artwork, payment, and promotion.- Exemplified a positive attitude in the workplace to promote high team morale and encourage the team to push themselves to improve day-by-day. Show less

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  Tri-Titans Athletic Apparel

  Nov 2015 - Sept 2021

  Chief Vision Officer

  As a co-founder of the Tri-Titans brand, it was my duty to ensure the company stayed true to the reason it was founded. To Inspire young athletes to chase the highest level of achievements in athletic competition, the highest marks in scholastic and academics, as well as be a positive beacon of inspiration to their community.My graphic design, photography, social media, and copy writing skills were all put to the test as we marketed into a tight niche market, youth and high school wrestling. I've also taken my experiences from my past two workplaces to lead our team in product design and development. I lead a team of 5 Graphic Designers, work directly alongside our CEO, as well as with the production team to deliver products that our customers love and appreciate.We also manage a scholar/athlete support program to give kids a goal and motivation to reach certain marks. The O3T program has positively impacted many youth in the wrestling community. From teaching kids respect for their opponents to pushing others to train harder to reach higher podium spots, and most importantly driving them to have a higher standard in school. My personal favorite is the story of a wrestler who went from a 1.0gpa his junior year to a 3.75gpa his senior year, all through the positive re-enforcement from our staff and program! Now this young man can use this story to motivate another person to push themselves.Tri-Titans: Mind, Body, SpiritO3T(Official Tri-Titans): Inspire Greatness Show less

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  Boreal Ridge Corporation

  Jul 2021 - now

  Marketing Manager