Adi Setiadi

Adi Setiadi

Marketing Executive

Followers of Adi Setiadi3000 followers
location of Adi SetiadiJakarta Metropolitan Area

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  • Timeline

  • About me

    Marketing & Sales | FMCG | Brand Launch, Activation, Digital, KOL, Partnership, Ads, Distribution, NOO, OA | 7+ Years

  • Education

    • Trisakti school of management

      2014 - 2018
      S1 BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      Activities and Societies: Theater Community ( Vice President in Teater)

  • Experience

    • Geygo.inc

      Oct 2015 - Oct 2017
      Marketing Executive

      My jobdesk are:• Make a promotion through ATL ( ONline Branding) & BTL (Event, OFFline Branding)• Increase Brand Awareness• Analyze Needs• Research• Planning event• Maintain Relationship with Customers• Presentation• Increase Sales Company• Make Strategy for the future• Control of Stock• Coordinate with all team• Problem Solving Decide Price the products, etc.

    • Louis Vuitton

      Aug 2018 - Oct 2018
      Store staff

      part timer in LV Plaza IndonesiaMy jobdesk are:• Greet every Clients• Serve every Clients• Make them comfort with our service• Fulfill what they want (For VIP Clients), etc

    • PT. Antarmitra Sembada

      Nov 2018 - Sept 2021
      Brand Marketing & Event Coordinator

      Event/Brand ActivationCoordinator• Make a marketing plan for upcoming event.• Prepare and present program plans/proposals with creative ideas to management.• Research competitor program and make analysis.• Make sure the program that we make running smooth in the event.• Supervise, prepare and make sure the event running smooth with our brief ( Event & Team).• Control stock of products.• Responsibility for all things about the Event/Brand Activation.• Handle all administrative ( Finance letter, budgeting letter, SPK/PKS, etc.)• Manage & Maintain good relationships with clients (New & Existing).• Make a report about the Event result.Brand Marketing • Make an idea & concept about the material promotion.• Dealing & Negotiate with clients (media, supplier, agency, third parties).• Increase brand awareness through OFFLIE & ONLINE activities.• Presented as brand in OFFLINE & ONLINE Activities.• Make a program to increase the sales.• Coordinate with team design, team e-commerce and team finance, purchasing team.• Assist the Brand Manager in making, implementing, monitoring and evaluating the result of the brand plan.• Develop and maintain brand image through research and promotion activity.• Assist Brand Manager in making Marketing Plan.• Assist the Brand Manager in compiling, implementing, monitoring and evaluating the budget entrusted in order to achieve effectiveness and efficiency.• Research and Development with other competitor.• Assist the Brand Manager to develop NPD and NPL.• Assist the Brand Manager to develop suitable price product (HPP, HNA, HET), price of Consumer Promo, Calculate ROI.• Ensuring brand presence in online and offline channels.• Collaborate with external party such as advertising agency, media, to implement marketing strategy.• Make a Story board, concept and brief for TVC and Influencer (KOL).• Maintain brand awareness with intention to make our consumer not switching to other brand.• Evaluate the project and team Show less

    • Perfect Companion Group

      Sept 2021 - Nov 2022
      Brand Executive
    • Happy Pet Indonesia

      Dec 2022 - May 2023
      Assistant Marketing Manager
    • Global Pet Indonesia

      Jun 2023 - now
      Sales Marketing Manager

      Handling Sales & Marketing division, more details:- Sales Team (Sales Executive & Sales Supervisor) : Starting from develop team, distribution products in market, make a program for B2B and B2C to achieve company goals. -E-commerce Team (E-commerce Supervisor & Team) : Starting braindstorm program, Ads, promotion for Shopee, Tokopedia, Petskita, etc.-Branding Team (Branding offline such as Banner, Flyer, Rack, any kind material program for offline category, also develop New Products & Launch Products, and looking for Partnership Brand to increase awareness too. -Event Team : Starting from negotiation, planning, prepare, maintain cost ratio, until reporting. -Customer Service Team : Build Bank Data, and manage the Database to be one of strength our Brand, also maintain customer complain with develop the regulation and return products. - Digital Team & Design Team : Planning content, KOL, online Giveaway, all design for online and offline, community event, etc.Beside that I do the forecast products for all of our brand, maintain cost Company, brainstorm the suitable price for new products with owner, prepare the price (HET, GT price, MT price), maintain stock update, monitoring competitor program, etc Show less

  • Licenses & Certifications

    • Koko Jakarta Wakil I 2021

      Ikatan Koko Cici Jakarta
      Nov 2021