Rishad Merchant

Experience

• 

  Google

  Jun 2011 - Jun 2012

  Account Strategist Coordinator

  • Reviewed Google Ads & reduced their TAT, thus increasing customer satisfaction• Marketed google products to upcoming women entrepreneurs as a part of the ‘women entrepreneurs on the web’ (WEOW) initiative• Used analytical skills to optimize client advertising efforts and maximized their ROI• Transitioned the approvals of Ads in various languages from stakeholders in Europe to vendors in Hyderabad, thus saving the cost of approvals of these Ads

• 

  KPMG US

  Sept 2012 - May 2014

  Analyst

  • Created business development opportunities for the Tax partners by analyzing relevant revenue data of the top 250 clients of KPMG thus facilitating cross-functional collaboration• Collaborated with events & conferences to ensure visibility for the Tax partners • Formulated advertising and branding strategy for the Tax department• Organized, managed and ensured success of various sessions, workshops and events & webinars including the Financial Budget webinar which is attended by the top 1000 clients of KPMG• Monitored and coordinated various Tax initiatives and ensured their success• Managed vendor negotiations and develped strong relationships with them to ensure smooth running of events and webinars• Collaborated with other marketing teams to develop and deploy national marketing initiatives and deliverables for use in go to market efforts• Leveraged the marketing programs across other departments to drive synergies and maximise the ROI Show less

• 

  Sapor Foodstuff Trading LLC

  Jun 2015 - Jul 2017

  Marketing Manager

  • Manage a team of 4 sales executives; increased the strength of this team from 1 to 4• Developed the business strategy of the company to expand the product portfolio from 4 SKU’s to 19 SKU’s in a span of 14 months• Developed a business plan based on a thorough study of consumer insight studies for the introduction of chocolates & frozen foods as a part of the product portfolio• Analysed the Market dynamics and identified new channels of distribution, which resulted in an increase in the customer base from 50 to 400 supermarkets• Conducted business development activities which resulted in an increase in monthly revenue from AED 25,000 to AED 150,000 in the FMCG division alone• Develop and maintain strong relationships with suppliers like Mondelez, Kerry & IFF across Europe, as well as the customer base in UAE• Oversee the day to day operations as well as the financial and administrative activities Show less

• 

  KPMG India

  Jul 2017 - now

  - Leading the Tax Markets team of 10 professionals at KPMG in India, mentoring & coaching them- Spearheading and fine-tuning branding initiatives to optimum levels of efficiency and determining strategic plans, budgets, policies and their implementation for designated areas- Developing, driving and leading marketing, branding, and account management strategies and initiatives for the Tax function- Collaborating with other marketing teams to develop and deploy national marketing initiatives and deliverables for use in go to markets effort- Strategizing & identifying high value solutions by working closely with various SBUs and Service lines- Generating leads by working closely with Tax & Sector teams and providing them with timely analysis of data which would help them win new clients, facilitate cross functional collaboration and generate revenue- Formulating the marketing strategy and liaising with various teams and sourcing relevant support across the organization to ensure successful handling of campaign management activities for the firm’s strategic initiatives- Leveraging the marketing programs across other departments to drive synergies and maximizing the ROI- Spearheading end-to-end strategy projects to ensure execution of strategic decisions taken by the firm’s leadership- Contributing to the Firm's ideation process, brainstorming and devising solutions for development of integrated business models- Providing strategic and execution support to the PR and Communications team by helping them in leveraging maximum opportunities to go out for proactive and reactive media visibility- Putting together a strategic account plan for identified opportunities and bringing multiple teams with different competencies together in order to meet the client as a One Team and harness firm-wide propositions- Visualizing integrated brand strategy, developing and managing area specific projects from concept to delivery in line with designated parameters Show less

  • Senior Associate Director

    Apr 2023 - now

  • Associate Director, Tax Markets

    Apr 2020 - Mar 2023

  • Manager, Tax Markets

    Apr 2018 - Mar 2020

  • Assistant Manager, Tax Markets

    Jul 2017 - Mar 2018