Tyler Licata

Experience

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  York School

  Jan 2004 - Jan 2009

  Student

  As would any other high-school student, York students are required to attend classes on a regular basis (divided into A-G days), study and test on the current material, ending each semester with Final Examinations.Each student is also expected to perform a 'Work Job' where the student will be assigned to a specific task to help clean up the campus as a team.The major difference between a traditional public (or even some private) High Schools and York School is the community itself; I have yet to find another local private school where interactivity of such a positive magnitude exists between Freshmen and Seniors (And not in the form of bullying, either.) Show less

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  Licata Creative Design Consulting

  Jan 2006 - now

  Brand Identity Marketer / Owner

  Licata Creative Design Consulting, formerly Darkstar Designs specializes in graphic design and creative marketing consulting for maximizing the footprint your online and physical business presence.Our primary focus is on creating notable brand experiences for your target demographic. We do this by increasing brand recognition across all facets of your business to produce meaningful customer relationships with the brand itself. Using a combination of branded merchandise, bold in-store/external advertising, and engaging online content, we prepare a perfect blend of eye-catching design and powerful retention strategies that secures customer loyalty across the board.Licata Creative Design Consulting will beat any competitor's rate in the Monterey Bay Area, simply show us a quote from another service and we'll reduce it by 10%! If you're outside of our locality, we will do everything we can to keep our pricing competitive. Our mission is to provide impactful, measurable results at a budget that is appropriate for your business. Show less

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  GameStop

  May 2007 - Jun 2009

  Games Advisor

  Customer Service: Helped inform customers about new and upcoming game titles, as well as troubleshoot console problems. Stock: Maintain a list of merchandise on a daily basis, while updating shelf displays to match the current inventory.

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  Uretsky Security

  Jan 2008 - Sept 2010

  Security Guard

  -Surveillance and patrol of given areas-Crowd Control

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  IPC International

  Nov 2010 - Dec 2010

  Security Guard

  Prevention of crimes against Del Monte Shopping Center property, employees and its visitors, which includes the following: Patrol of various beats (on and off mall property), special event crowd control, automobile traffic management, parking enforcement, incident reporting and general assistance to visitors.

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  Nerium International

  Apr 2013 - Sept 2014

  Independent Brand Partner

  Sales driven by relationship-based marketing, social media management, training and development of new Brand Partners, graphic design for marketing tools as well as standard business management skills.

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  Uretsky Security

  Aug 2014 - Aug 2014

  Security Guard

  -Surveillance and patrol of given areas-Loss Prevention-Crowd Control

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  Monterey Bay Alternative Medicine

  Jul 2015 - Sept 2018

  Head Of Marketing

  As Head of Marketing at Monterey Bay Alternative Medicine, I work in a team-based environment that revolves around conceptualizing, planning and implementation of promotions and sales held throughout the year in a quick and efficient manner. My primary position is to manage all incoming events, promotions, and sales, then delegating tasks to our team. I primarily lead our graphic design projects, which involves designing all artwork, signage and promotional material to be presented in our Lobby and Showroom (Examples included below). I also manage the social media channels used by the business (Instagram, Facebook, Google +, Twitter, etc.) to effectively distribute our promotional and informational content to the optimal audience.As a team, we would receive new products from our Purchasing Department via Chain of Custody to analyze and create new product information sheets and marketing materials to drive sales of these items. Once the products are transferred to our Sales Showroom, our job is to create appealing signage and social media content to draw the customer's attention to new arrivals. We would then analyze any sales data for popularity to determine if we should continue to restock these products.My job also involves communicating with large manufacturers, stateside or international, to order promotional paperwork and items such as lanyards, T-shirts, stickers, business cards and more. We have worked with companies such as Real Thread, Vistaprint, Roll Your Own Papers, Logo Lighters, Custom Hat Pins to help produce our ideas and bring them to life.Finally, I troubleshoot and maintain many different technical issues that may arise, such as replacing printer parts, fixing issues with our continuous ink systems and troubleshooting network connection issues on our printers and computers. Show less

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  Earth Lady Botanicals

  Jan 2016 - Jan 2019

  Co-Founder

  Founded in 2016, Earth Lady Botanicals is a medicinal herb farm that utilizes entirely organic growing methods and sustainable materials to produce a carbon-neutral, highly-potent range of products for a variety of medical ailments. Specializing in cannabis tinctures, salves, tea and more, Earth Lady has made an impact on those suffering from chronic conditions due to arthritis, surgical pain, menopause and more. We have dozens of testimonies that verify these claims, this being one example of the impact we have made:"I suffer from Rheumatoid Arthritis. Previously I injected medicine into my stomach to control the inflammation in my bones. I also took prescription pills, which affected my stomach and caused gastritis. I began using the Anytime Blend and every day I feel less pain. It helps me function and concentrate better during any physical activity. Since it's not a narcotic, it's not hurting me at all. I keep feeling better and I live a healthier life. Thank You."Personally, I broke my spine in a weightlifting accident in 2009 that left me in a condition that was not conducive to a productive or healthy future. I became a former shell of myself after years of attempting to treat the pain caused by the accident; I was left with was low self-esteem, and progressively declined in health and missed out on attending the school of my dreams due to the symptoms. One day, I met my business partner Susan who was touched by my story and helped to co-create Earth Lady with me. After becoming a slave to Big Pharma, I desired a better life, and I knew I needed to make it for myself. My goal was to develop something natural and non-pharmaceutical that wouldn't leave people like myself addicted or with even more side effects than before they took a medication - that is exactly what we did. Now, Earth Lady produces tinctures and topicals that have saved not only my life but an ever growing group of average people that suffer daily. Show less

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  Nor Cal Smoke Shop

  Jan 2016 - Jan 2017

  Director of Marketing
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  Max Fit Sports Nutrition

  Mar 2019 - Apr 2020

  Manager

  Frontline Managerial-Management of Salinas and Monterey locations-Walk-around management and delegation-Employee hiring and training-Employee check-ins/evaluations-Opening/closing Monterey and Salinas locations as needed-Frontline tasks when no other coverage is present, ie. meal stocking, inventory stocking, customer service, operating point-of-sale, etc.-Inventory monitoring and procurement-New product research and procurement-Supply monitoring and procurement-Vendor payments-Bank deposit preparation and change procurement-Website order preparation and fulfillment-Employee schedule preparation-General auditing, ie. Auditing meal rotation, employee maintenance tasks, and employee performance-Systems maintenance and troubleshooting, ie. fixing music playback issues, connectivity issues, system and equipment failures, etc.-Posting of new promotions, sales goals-Review of timesheets/commissions prior to payroll-Procuring store equipment-Creation and implementation of streamlined operational processes-Filing incoming paperworkFinancial-Credit card payment scheduling and payments to maximize rewards and minimize fees-Monitoring of all bank accounts to ensure adequate funding-Monthly payment of Sales and Use Tax for both stores, annual LLC tax for Forbidden Labz-Management of Quickbooks invoices, including creating customer invoices and receipt of payment for Forbidden Labz and Max Fit-Payment of rent for both storesHR-Biweekly payroll administration-Monitoring and tracking employee SL/PTO -Generation and filing of new hire paperwork -Generation and filing of termination paperwork-Generation and filing of employee forms, ie. Direct Deposit, TOR, etc. -Resolution of employee complaints/issues pertinent to HR, ie. harassment, pay disputes, etc.Graphic Design-Design and production of promotional graphics, logos, signage, apparel, etc. -Website graphic design, including banners and product photos-Forbidden Labz label element design Show less

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  Genesis Marketplace

  Aug 2020 - Jun 2021

  Inventory Manager/Marketing Specialist
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  Higher Level of Care

  Aug 2020 - Jun 2021

  Inventory Manager/Marketing Specialist
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  Higher Level Dispensaries

  Jun 2021 - Feb 2025

  Regional Director Of Operations
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  Gold Flora

  Dec 2023 - now

  Retail & Digital Marketing Specialist

  During my tenure at Gold Flora Corporation, I spearheaded integrated retail and digital marketing initiatives that elevated brand visibility and drove sustainable business growth. Collaborating closely with cross-functional teams, I launched omnichannel marketing campaigns, optimized e-commerce strategies, and implemented data-driven solutions to increase product reach and customer engagement. Highlights of my role include:Brand Development & Positioning: Reinforced Gold Flora’s market presence by refining brand messaging and creating cohesive visual assets across retail, social media, and online channels.Omnichannel Campaigns: Created and managed multi-faceted marketing campaigns—combining email marketing, social media promotions, and in-store activations—to boost customer acquisition and retention.Digital Strategy & Analytics: Leveraged analytics tools to monitor campaign performance, identify growth opportunities, and refine digital marketing tactics. Successfully improved conversion rates and grew online sales by aligning key performance indicators with broader business objectives.Content Creation & Management: Oversaw content calendars and implemented consistent storytelling techniques, ensuring brand authenticity and compliance with industry regulations. Produced compelling copy, graphics, and video content to support brand initiatives.Stakeholder Collaboration: Partnered with merchandising, product, and operations teams to streamline retail marketing efforts, maintain consistent brand experiences, and drive foot traffic to physical locations.Through data-backed decisions, creative problem-solving, and a passion for innovative marketing, I helped Gold Flora reach new audiences and deepen loyalty with existing customers. This hands-on, collaborative approach underscored my commitment to driving impactful results, setting the stage for ongoing success in a competitive market. Show less