My Morinder

Experience

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  Utblick Magazine

  Jul 2008 - Dec 2013

  Key Responsibilities:Served as Editor-in-Chief and Publisher, overseeing all editorial, production, and public relations functions.– Responsible for managing the budget and ensuring efficient use of resources.– Led the production process from concept to completion, maintaining high-quality standards.– Directed editorial work, including content strategy, writing, and editing.– Developed and executed public relations and marketing strategies to boost brand visibility.– Oversaw web strategy, including website content, SEO, and user experience improvements. Show less

  • Editor-in-chief and Publisher

    Jan 2012 - Dec 2013

  • Writer

    Jul 2008 - Jan 2012
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  Weber Shandwick

  Dec 2011 - Dec 2012

  Junior Account Executive

  Key Responsibilities:– Conducted research and analysis on industry trends and communication effectiveness.– Prepared reports and insights on communication performance and media coverage.– Developed trend insights to inform future communication strategies.– Managed media relations, including press releases and responding to inquiries.– Coordinated logistics and provided support during press events.

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  McCann Worldgroup

  Dec 2011 - Dec 2012

  Account Executive

  Key Responsibilities:– Coordinated communications efforts and managed projects for key account MasterCard.– Developed and executed communication strategies for the Mastercard account.– Prepared reports and updates on project progress and communication initiatives.– Prepated timelines, resources, and stakeholders to ensure successful project delivery.– Supporting function in media relations and press events for Mastercard.

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  Jung

  May 2012 - Oct 2015

  Key Responsibilities:– As a Project Manager, I was responsible for planning, overseeing, and leading projects from their inception to completion. This involved leading project planning sessions, coordinating, and completing projects on time, within budget, and scope. – Responsible for developing earned media strategies for clients such as ICA, Sony Mobile, and Electrolux. Managed cross-functional teams to ensure seamless collaboration and project execution. – Implemented processes to track progress and mitigate risks, ensuring successful project delivery. Show less Key Responsibilities:– As a PR Advisor, I was responsible for leading client work in the earned media space. This involved planning publicity strategies and campaigns and creating presentations, press materials, and content. – I also liaised with clients and the internal team regarding budgets, timescales, and objectives. Managed client relationships and ensured the delivery of high-quality work that met client expectations. Monitored media trends to inform strategies and improve campaign effectiveness. – Developed and maintained strong relationships with key media contacts to enhance brand visibility. Some of the clients I worked with included Lantmännen, Apotek Hjärtat, and Altia. Show less Key Responsibilities:– Assisted in organizing and executing events, campaigns, and content creation while also handling press outreach. Conducted in-depth research to support PR planning and strategy. – Tracked media coverage and analysed PR metrics to assess campaign success. Developed media lists and maintained relationships with key media contacts. – Contributed to the creation of press materials such as press releases and media kits. Notable clients included Orkla Foods, Blossa, and Absolut Vodka. Show less

  • Project Manager

    Jan 2015 - Oct 2015

  • PR Advisor

    Jan 2014 - Sept 2015

  • PR Assistant

    May 2012 - Jan 2014
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  IZettle

  Sept 2015 - Mar 2016

  Global PR Manager

  Key Responsibilities:– As the Global PR Manager, I managed projects with PR agencies and developed various communication tools, including press releases, Q&As, briefings, pitches, reports, and press events. – I was responsible for iZettle’s PR activities across different markets, managing relationships with media, partners, and PR agencies while also overseeing the internal press office function. Led the development of global communication strategies to enhance brand reputation and visibility. – I worked closely with senior leadership to align PR initiatives with corporate objectives, ensuring consistent messaging across markets. Show less

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  Mini Rodini

  Mar 2016 - Mar 2018

  Global PR & Social Media Manager

  Key Responsibilities:– As the Global PR and Social Media Manager, I was responsible for creating and managing the internal press office function, which included showroom management, procuring PR agencies, and overseeing projects with these agencies. – I had overall responsibility for the strategy, planning, execution, and follow-up of all global PR activities and crisis communications management. – Managed global media relations and developed crisis communication plans to protect the brand's reputation. – Led the development of creative content strategies for social media platforms, ensuring alignment with brand values and audience engagement.– Managed the strategic development work and content creation for Mini Rodini's social media channels, which encompassed community management and online communication. Show less

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  TID Watches

  Feb 2018 - Aug 2019

  Global Head Of Marketing Communications

  Key Responsibilities:– As the Global Head of Marketing Communications, I was responsible for leading the global marketing communications department. I oversaw the strategy, planning, execution, and follow-up of all marketing communications, PR, and branding activities. – Developed and implemented integrated marketing campaigns to strengthen brand awareness and drive business growth. Led cross-functional teams to ensure cohesive messaging across all platforms and touchpoints.– Managed the global marketing budget and ensured the efficient allocation of resources to meet strategic goals. Built strong relationships with key stakeholders and external partners to enhance brand presence and impact. Show less

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  Juno Public Relations

  Aug 2019 - Aug 2020

  Client Director

  As a Client Director at Juno PR, I successfully grew existing accounts and secured new business aligned with sales targets. My client portfolio included Re: NewCell, White Arkitekter, Läkarmissionen, and Sparbanken Syd.Key responsibilities:– Oversee communications campaigns from brief to implementation.– Manage multiple projects and clients from concept to completion, ensuring they were delivered on time and within budget.– Proactively generate new ideas and opportunities.– Manage junior team members and nurture talent within the team.– Generate new business and develop current client accounts.– Build and maintain a vast network of key contacts. Show less

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  Hyber

  Jul 2020 - Feb 2021

  Marketing Manager

  As a Marketing Manager, I was responsible for all aspects of marketing, communication, social media, and content creation across multiple platforms and formats.Key Responsibilities:– Developed and implemented marketing strategies, and campaign plans, and managed planning, budgeting, and driving customer engagement.– Executed marketing projects from start to finish, fostering collaboration with stakeholders.– Managed the marketing budget, ensuring efficient allocation of resources.– Served as a member of the management team, contributing to overall business strategy and decision-making.– Analyzed marketing performance data to optimize strategies and improve ROI. Show less

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  Removement

  Sept 2020 - Oct 2024

  Senior Communications Advisor

  Part of the Advisory Board as Senior Communications Advisor. As a member of the Advisory Board serving as the Senior Communications Advisor, my key responsibilities included:– Supporting Removements' overarching business strategy and objectives by providing strategic communication advice and assisting senior management in communicating strategic priorities and initiatives.– Offering oversight, guidance, and expertise on ESG, corporate communications, and public relations and public affairs matters.– Reviewing and managing the communications program to ensure that recommendations meet the needs of a diverse group of dispersed stakeholders.– Developing and implementing effective communication plans per the overarching business strategy.– Supporting business-wide change programs.– Assisting crisis teams by developing crisis communications and providing issues management support as needed. Show less

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  Worldfavor

  Jan 2021 - Oct 2024

  As the Senior PR and Communications Manager at Worldfavor, I was responsible for safeguarding the company's reputation, enhancing its brand image, establishing thought leadership, creating awareness, and supporting its overall goals through a consistent messaging strategy and PR and communications activities.I oversaw the entire PR and communications process, from strategy development to execution and follow-up. Working closely with the whole organisation, I supported Worldfavor’s growth and expansion strategy, built the brand and image, and helped steer marketing strategy by implementing frameworks and annual plans to achieve our objectives.Key responsibilities:– Develop, implement, and lead strategic public relations, communication, employer branding, and brand-building strategies to increase Worldfavor’s market share and promote a positive brand image according to targets.– Collaborate with leadership, external partners, and cross-functional teams to establish PR, communication, and brand-building strategies, processes, and activities that support Worldfavor’s growth and impact goals.– Create a broad range of communications content, including press releases, media pitches, statements, Q&As, internal stories, opinion pieces, etc., tailored for targeted audiences. Show less

  • Senior PR & Communication Manager

    Oct 2023 - Oct 2024

  • PR & Communications Manager

    Jan 2021 - Oct 2023
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  UC AB

  Sept 2024 - now

  PR & Content Specialist

  As a PR and Content Specialist for Enento Group and Swedish UC, I am responsible for leading and executing strategic corporate communications, public relations, public affairs and investor relations communication on a Nordic level as part of the Nordic Marketing & Communications team.Key responsibilities:– Oversee all communications activities in Sweden, focusing on strengthening the company's reputation and supporting its broader communications objectives.– Responsible for developing and executing public relations and public affairs strategies for both UC and Enento Group in Sweden, ensuring alignment with corporate goals.– Managing incident and crisis communications efforts.– Leading the development of high-level communication strategies that align with corporate objectives and drive business results.– Advising senior leadership on strategic communication approaches for key issues, stakeholders, and emerging opportunities.– Set strategic plans and objectives, and implement and manage projects involving cross-functional teams.– Analyze data to inform decisions while producing a variety of communication materials such as reports and analyses. Show less