Michael J. Folsom

Experience

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  Syracuse Crunch Hockey Club

  Sept 1998 - Mar 2013

  Senior Director of Promotional Development

  Began my 15th season with the team in October 2012 before departing in March 2013. Held a number of titles over those 15 seasons including Merchandise Manager (4 years), Community Relations Manager (3 years), Director of Group Sales (3 years), Senior Director of Sales & Game Operations/Sr Director of Promotional Development (5 years).Though I have held many titles, I have done a number of jobs in that time from creating a merchandise line to running game operations. I have also acted as public address announcer and in-game emcee, as well as assisting in web design, public relations and marketing and community liaison. I was a key member of the team in the organization and execution of the American Hockey League's first-ever outdoor game - Mirabito Outdoor Classic - played on February 20, 2010 at the New York State Fairgrounds in front of a record crowd of 21,508. Show less

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  Syracuse Smash Pro Lacrosse

  Jan 1999 - Jan 2000

  Merchandise Manager

  Oversee merchandise sales and designs for National Lacrosse League (NLL) franchise.I worked two seasons for the team, 1999 and 2000. Team was a sister organization of the Syracuse Crunch Hockey Club and was around for 3 seasons before franchise rights were sold to Ottawa.

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  Antique Boat Museum

  Mar 2013 - Mar 2016

  Director of Marketing & Communications

  Oversee all day-to-day marketing and public relations aspects of the institution, including media buying, creative design, spokesperson, press interaction, online presence and social media management, Museum admissions, creation of corporate sponsorships and new promotional opportunities, as well as event management and production. In addition, overseeing the operation of the Museum's store, assisting with the coordination of more than 150 volunteers, and staff management of nearly a dozen. Since 2013, the Museum has seen a spike in general attendance of nearly 30%, more than a 15% increase in Boat Show attendance, graced the front cover of two magazines, and increased its social media followers by nearly 300%.Also, on September 24, 2015, the Antique and Classic Boat Society approved a bid I presented to bring the 2017 ACBS Annual Meeting & International Boat Show to the ABM and 1000 Islands region. This national stage event was expected to draw hundreds of participants and thousands of spectators. However, in late October, the Board of Directors of the Museum declined to serve as host.On October 31, 2015, the position of Director of Marketing & Communications was eliminated as the not-for-profit worked to restructure itself to be on more solid financial ground moving into the future. This was one of several staffing and budgetary changes made.From November 2015 to March 2016, I was retained as Marketing & Communications Consultant completing the same tasks as previously employed to fulfill. Show less

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  Marriott Syracuse Downtown

  Apr 2016 - Apr 2017

  Corporate Sales Manager
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  Holiday Inn Express

  Apr 2017 - Dec 2019

  General Manager
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  Ecolab

  Feb 2020 - Jan 2023

  Maintaining and growing key customer relationships in foodservice, healthcare, hospitality, and facility care accounts spread across a geographic area consisting of Cortland, Oswego, Auburn, and Syracuse, NY.Also, serving as the Keystone North sales region's Food Safety Solutions Champion and co-Safety Champion. Sales and service of accounts within the Syracuse area, having a focus on cleaning and sanitation solutions for customers in foodservice, healthcare, hospitality, and facility care. Responsible for maintaining equipment and product results.

  • Key Account Representative

    Dec 2020 - Jan 2023

  • Territory Manager

    Feb 2020 - Dec 2020
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  Freelance

  Oct 2022 - now

  Podcast Host

  Newly launched podcast, Downbound Discussions, focuses on tourism throughout the 1000 Islands region, across NY/Ontario between Lake Ontario and the Welland Canal, and an emphasis on shipping along the St. Lawrence Seaway. The only podcast of its kind in the region!

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  United States Postal Service

  Mar 2023 - now

  2024 Circle of Excellence InducteeACE MentorLead 4 Success TrainedCreating Leadership TrainedEmployment Review Committee MemberSales Playbook CommitteeUSPS Tradeshow Team Member

  • District Sales Manager

    Dec 2024 - now

  • District Sales Manager, Acting

    Oct 2024 - Dec 2024

  • Senior Territory Executive

    Mar 2023 - Oct 2024