Traci Chisholm

Experience

• 

  The Atrium Mall and Coldwell Banker Commercial-NRT Inc

  Jul 1999 - Jul 2000

  Marketing Director

  ● Coordinated special events including sidewalk sales, fashion shows, art fairs, holiday events, and home-buying seminars● Produced print materials and managed mall signage● Supported mall tenants with personal marketing plans and promotions● Handled public relations and paid advertising campaigns● Maintained marketing budget and tracked leads for advertising and promotion efforts● Increased media exposure, celebrity appearances and donations for 2nd annual Make-A-Wish Foundation celebrity holiday gift wrap● Implemented mini-carnival promotion to attract main target market - pedestrian traffic● Established external newsletter to promote mall events and discounts Show less

• 

  Rogers Behavioral Health

  Jul 2000 - May 2004

  Marketing & Communications Specialist

  ● Created and managed marketing plans and budgets for specific product lines, including the Child & Adolescent Services, the Foundation, and the Team Building Component● Coordinated special events, including professional workshops, open houses, and Foundation benefits● Formulated media plans, wrote press releases, developed TV and print opportunities, and coordinated photo shoots● Designed advertisements and established placement for newspapers and trade magazines ● Wrote and designed collateral materials, newsletters and managed company website● Reduced mailing list budget and reorganized mailing process to include cost-efficient technological improvements● Developed international media contacts, such as 60 Minutes and the Later Today Show Show less

• 

  Blue Sail Marketing

  Mar 2004 - Sept 2008

  Co-Owner and Manager

  ● Responsible for sales of business and service presentations● Managed subcontracting and intern staff● Maintained computer hardware systems and designed best practices protocol for all systems● Created and managed marketing and business plans for clients and internal budgets● Implemented services for clients: website design, search engine optimization, email promotions, advertisement and print design, media development, copywriting, special event planning, and video scripting and production coordination Show less

• 

  Alverno College

  Feb 2008 - Feb 2008

  Telesis Program Instructor

  ● Created curriculum for faculty of Search Engine Optimization course● Presented to class of approximately 15 students● Received high marks from student evaluations on communication and responsiveness to needs of students

• 

  Marketing On Demand

  Sept 2008 - May 2012

  Internet Marketing Strategist

  ● Designed and coded corporate websites, email campaigns and social media programs● Developed and executed search engine optimization (SEO) strategies for clients● Wrote newsletters, email campaigns and web content● Project managed client’s Internet-based projects from proposal stage to completion● Designed training seminars and presentations on internet-related topics for various membership organizations, such as Chambers of Commerce and the Inforum Professional Women’s Alliance

• 

  Horizons Developmental Remediation Center

  Feb 2010 - Apr 2011

  Marketing Consultant

  ● Executed search engine optimization strategies● Maintained various company websites● Created digital marketing advertisements, including web banners and Facebook ads● Designed company’s print materials and advertisements

• 

  TLC Marketing

  May 2012 - Sept 2013

  Marketing Consultant

  ● Create strategic marketing plans for businesses● Develop and execute search engine optimization (SEO) strategies: perform keyword research, write and optimize content and meta data, manage online PR, maintain social media programs, manage link acquisition, and analyze and report metrics● Coordinate Pay-Per-Click (PPC) Campaigns and online advertisements ● Write website copy, whitepapers and blog content● Create corporate email campaigns● Manage and design websites● Define and maintain social media strategies Show less

• 

  Horizon Group Properties

  Sept 2013 - Jun 2014

  Regional Marketing Director

  ● Oversee the strategic, overall marketing and communications for four outlet shopping centers: The Outlet Shoppes at Oshkosh, Wisconsin; Gettysburg, PA; Fremont, IN and Burlington, WA.● Develop and execute print, TV, radio, and digital advertising campaigns.● Coordinate targeted consumer initiatives such as direct mail, shopper incentive programs, and email and printed newsletters.● Plan and implement center’s special events including tenant coordination, entertainment, vendors, decorations, signage and value-added opportunities.● Formulate public relations opportunities and act as spokesperson for on-site media.● Develop community relations and deliver center as tourist destination.● Manage websites and social media sites for all centers.● Produce and maintain marketing budgets. ● Supervise marketing director and administrative assistant. Show less

• 

  Independent Contractor

  Aug 2014 - Apr 2016

  Marketing Consultant

  ● Consult with clients and help in implementation of key marketing initiatives including: advertising, email marketing, referral relationships, social media, search engine optimization, websites, and new client generation programs● Assist job searchers with resume and cover letter writing and interview coaching

• 

  Junior Achievement of Wisconsin

  Apr 2016 - May 2020

  ● Market and secure new partnerships with businesses and organizations for volunteer opportunities at Brown County schools● Attend networking organizations to increase public awareness● Connect with schools and educators to renew commitments of Junior Achievement programs● Conduct volunteer training sessions and create volunteer retention programs● Provide marketing for JA of Wisconsin: develop marketing materials to assist in volunteer recruitment and donor engagement; write articles and update statewide website; craft content and images for all social media platforms (Facebook, Twitter, Instagram and LinkedIn), write press releases, craft email campaigns, and assist in strategic planning for district marketing efforts. Show less

  • Marketing And Public Relations Manager

    Jul 2018 - May 2020

  • Program Manager

    Apr 2016 - Jul 2018
• 

  Wolf River Community Bank

  May 2020 - now

  Marketing Coordinator