Laurenne Ghosalkar

Experience

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  Sobeys

  Jan 2008 - Aug 2010

  Bakery Clerk
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  Camp Green Acres

  Jul 2009 - Aug 2009

  Counsellor
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  Western University

  Sept 2011 - Apr 2014

  Parking and Visitor Services Staff

  •Issued parking violation notices to cars parked illegally on campus

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  The Academy of the Impossible

  May 2012 - Jun 2012

  Intern

  •Engaged in all events and meetings to encourage participation from attendees •Made detailed notes to be used in the online blog•Monitored city counsellor’s Twitter feeds, Facebook profiles and YouTube channels and formed the “Social Media Report Card”, grading each counselor on his/her involvement with social media•Headed the planning and advertising for the final Intern Event•Designed the presentation for the Intern Event•Wrote and presented a portion of the intern event•Worked closely alongside CBC radio columnist, Jesse Hirsch Show less

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  Ashkenaz Foundation

  Jun 2013 - Aug 2013

  Programming Coordinator

  •Managed social media platforms of Facebook, Twitter, Foursquare, Instagram, Meetup, and Vine in order to engage with the online community•Promoted concerts both online and offline throughout Toronto•Built cross-promotional relationships with other organizations to attract an audience for the summer concerts•Contributed to the logistics of the concerts •Proofread administrative documents •Worked to retrieve and archive information from past newspapers•Assisted in planning the Kohn Intern Alumni young professionals event Show less

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  Scribendi Editing and Proofreading

  Jan 2014 - Apr 2014

  Intern

  •Wrote content for Scribendi's eBook editing services•Wrote articles and press releases for Inklyo.com•Wrote Blog posts for the Scribendi and Inklyo blogs

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  Trent University

  Sept 2014 - Apr 2015

  •Wrote regular blog posts for the Public Texts department blog, "Don't Panic!"•Kept the Twitter feed active to promote the blog•Interviewed department members and writes about issues pertaining to media and public texts •Attended classes and meetings with supervising Professor•Kept up with the course content and plans seminar classes according to the weekly readings•Lead two seminar classes of 20 students per week•Graded exams and papers of the students in a timely manner •Helped students achieve their academic goals by holding regular office hours to meet with students

  • Blog Manager

    Dec 2014 - Apr 2015

  • Teaching Assistant

    Sept 2014 - Apr 2015
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  Colour Her - A Mix 'N Match Colouring Book

  Sept 2015 - Dec 2015

  Marketing and Sales Intern

  • Acted as the marketing and sales representative for Colour Her in the Canadian book industry• Worked directly with Colour Her creators to form a realistic and attainable marketing plan• Researched retailers for sales opportunities and initiated communication with stores such as Amazon.com, Outer Layer, and The Star Store• Researched advertising initiatives and reaches out to media outlets such as the National Post, BlogTO, and the Huffington Post for publicity• Built and managed various social media platforms, such as Twitter and Pinterest• Promoted the “Colouring Party” event on social media and by notifying Toronto media outlets• Managed sales at the event using the Shopify Point of Sales app• Designed a poster for another colouring party partnered with Eat Your Words bookstore Show less

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  Wiley

  Feb 2016 - Dec 2021

  • Managed all Canadian bulk sales including corporate, Canadian and US government, not-for-profit, author, and miscellaneous accounts and maintains relationships with existing customers by following up with 20 main key accounts on a regular basis • Developed new business by initiating contact with Canadian authors and new prospective customers using LinkedIn Sales Navigator • Worked directly with the global corporate sales team to prospect new opportunities for B2B sales and with the marketing team for promotional content, such as flyers for events, LinkedIn posts, and promotional codes to build new accounts and engage new customers • Responded to inbound customer requests for quotes, orders, returns, and information about books and inputs all substantial opportunities into Salesforce CRM lighting, indicating price, status, and any additional information to track sales progress • Communicated directly with customer service to ensure all orders are shipping as scheduled and resolves any order delays to ensure customers receive products on time for events and deadlines, rushing shipments if necessary • Completed The Leadership Challenge and Miller Heiman Strategic Selling training programs • Attended product information meetings and to remain up-to-date on products and occasionally uses Edelweiss or Bookmanager to create custom catalogues for customers as needed Show less •Created and designed sales tools for conferences and presentations•Tracked backorders and ensured customers were receiving their books•Maintained stock of e-texts on Campus eBookstore•Processed invoices for payment•Used Salesforce to access customer information and upload sales documents for the salesrepresentatives to access remotely•Created Direct To Student websites where students can buy books directly from the publisher•Used MailChimp, Kapost, and Qualtircs for emailing bookstores and instructors•Provided customers with digital access to companion sites and took orders for Certiport, Gmetrix,and CompTIA codes•Gatherd promotional materials for sales representatives to take to conferences, campus visits, andworkshops•Ordered Wiley promotional items such as rechargeable power banks, notepads, and pens Show less

  • Account Manager

    Oct 2016 - Dec 2021

  • Marketing Assistant

    Feb 2016 - Oct 2016
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  Info-Tech Research Group

  Jan 2022 - now

  Commercial Director