Heidi Custers

Experience

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  Browns of Rivonia

  Jan 2005 - Jan 2006

  Marketing Manager

  Heidi was the Marketing Manager at Browns of Rivonia, where she conceptualized, designed and coordinated the restaurant’s advertising, website, activations, media, events and PR activities. Heidi also performed event management, front of house management and wine tours for Browns, one of Johannesburg’s finest restaurants.

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  Ponytail Express Creative Print

  Jan 2005 - Jul 2005

  Graphic designer

  Carried out corporate identitiy design & office management for a small design and print company in Midrand, South Africa

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  Standard Bank

  Nov 2006 - Mar 2009

  Heidi managed campaigns for Standard Bank’s Personal and Business Banking division. She worked with both bank and agency stakeholders to plan & deliver media and marketing campaigns, report results, manage campaign budgets and communicate day-to-day with the bank’s agencies; TBWA\ and Tequila. While in this position, Heidi pioneered the bank’s Online Reputation Management programme on social media, personally setting up the accounts on these platforms and responding to the bank’s fans and followers, proactively. Show less

  • Online Marketing Co-ordinator

    May 2008 - Mar 2009

  • Digital Designer

    Nov 2006 - May 2008
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  Quirk

  Apr 2009 - May 2012

  Business Director

  Heidi managed a team of 8 in Client Service, representing clients like Sun International, Cricket South Africa, SEACOM, Premier Foods, Nike, Sotheby’s and Surf4Cars. She was responsible for the financial management, relationship management, project/campaign management and business development of her client accounts, as well as the recruitment, day-to-day management and career development of her team. She sat on the Executive Committee of Quirk’s Jozi office. Her role required strategic and pragmatic thinking, while remaining ahead of the digital curve (especially in the SEO, Paid Media & Social Media Spaces) so she could steer the teams she worked with to deliver results for her clients. Show less

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  42Engines

  May 2012 - Mar 2016

  Managing Director of Dali Systems & Management Consultant

  Heidi was the MD of Dali, a business incubated the 42Engines tech startup accelerator. The product was in beta under her tutelage, but operated under a stress-tested environment of ±300 users across 5+ business, 4 cities and 2 countries. Heidi and her team managed the software business from A to Z, and she was accountable for the budgets, product roll-out, people management, strategic business planning and marketing strategy for the business. In addition to this, she handled the reporting and consulting to the regional and group Excos of the Quirk agencies. Her passion for marketing, business data and her Communications Agency Ops experience mean she became the go-to person in a large multinational agency when it came to productivity and efficiency.Dali is a web based Agency Management System, aimed to increase productivity in medium to large creative businesses. Dali integrates your Finance, HR, Project Management and Client CRM to make your teams efficient, profitable and happy. 42Engines is a seed fund and accelerator programme for marketing technology, ecommerce, mobile and Software as a Service (SAAS) startups. We offer a pioneering environment to inspire individuals and teams with great startup ideas, passion and commitment. Show less

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  Umonya Girls :: Powered by Digital Divas

  Nov 2012 - Nov 2013

  Chairperson

  Chairperson of the Youth in Tech organisation, Umonya Girls :: Powered by Digital Divas. We aim to change the face of women in tech by teaching young girls about code, technology and digital marketing. Umonya Girls is sponsored by Intel.

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  Deloitte Digital

  Apr 2016 - Feb 2021

  Digital Transformation Strategy Lead

  Africa-wide capability lead for digital transformation strategy at Deloitte Consulting. Advised C-suite level executives in Africa's largest companies on understanding what particular business problems they needed to solve using digital transformation strategy. From customer experience, to the Future of Work, enabled by technologies such as Cloud, IoT, AI and open architecture - and then to create business cases that prove value quickly. Skills and capabilities:- Digital Transformation Strategy- Rapid proposition Design (Market Gravity)- Design thinking & agile training - Omnichannel strategy - Digital Banking and Platform-as-a-Service (PaaS) business strategy - Digital Maturity Assessment development and deployment- Customer Experience Strategy- Digital Operating Model design- Business Visioning, Business Design Principles development- Executive level workshop/lab design and facilitation- Agile Project Management - Business Architecture- Business Requirements development- Digital Transformation Ideation, initiative prioritisation and roadmap developmentDeloitte Digital is a global, full-service consulting firm that combines serious creative chops with trusted business sense. Show less

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  Backbase

  Feb 2021 - now

  Digital Transformation Director

  Working with banking c-suite executives to connect their engagement banking technology strategies to their business strategy for exponential results.