Talk to sales Try for Free
Pravallika Bommareddy

Pravallika Bommareddy

Associate Analyst

Followers of Pravallika Bommareddy1000 followers
location of Pravallika BommareddyMumbai, Maharashtra, India

Connect with Pravallika Bommareddy to Send Message

Connect

Connect with Pravallika Bommareddy to Send Message

Connect

  • Timeline

  • About me

    A new generation marketeer with experience across innovation and omni-channel brand management. Worked across markets in APAC and middle-east in the beauty and oral care categories leading the online transformation.

  • Education

    • Sophia high school

      1993 - 1997

    • Bharatiya Vidya Bhavans Public School

      1997 - 2004

    • Jawaharlal Nehru Technological University

      2006 - 2010

    • XLRI Jamshedpur

      2011 - 2013
      Postgraduate Degree Business management

      Activities and Societies: Placement committee

  • Experience

    • Deloitte

      Jun 2010 - Jun 2011
      Associate Analyst

    • The Coca-Cola Company

      Apr 2012 - Jun 2012
      Summer Intern

      Worked on Niche Product and Niche Market Route to market Stabilisation

    • GlaxoSmithKline Consumer Healthcare, L.P.

      May 2013 - Oct 2016

      Brand Manager, SensodyneManaging the Brand P&L, Marketing and Innovations strategy for Sensodyne Toothbrush in India Part of one year management trainee program with stint as sales manager in General trade

      • Brand manager

        May 2014 - Oct 2016

      • Graduate Management Trainee

        May 2013 - May 2014

    • L'Oréal

      Oct 2016 - now

      Skincare and Makeup, L’Oreal Paris•Business and strategy lead for flagship categories - skincare and makeup in India•Co-orchestrated the brand foray into brightening Actives with Glycolic Bright Range launch•Scripted the makeup bounce back post-covid with strong NPDs, eventing and social first activation strategy• Led Cannes and Paris Fashion week event 'Walk your worth' conceptualization, content strategy and omni-channel activation for India to drive Brand equity Maybelline •Online Business and strategy lead for the biggest Makeup brand in SAPMENA to drive consumer acquisition•Crafted the Gaming strategy to recruit younger consumer to the brand across markets•Project lead of Maybelline X Freefire Gaming collaboration – IP collab with Garena. Co-crafted the concept, product and IMC with a Tiktok 1st activation approach MaybellineZone online lead for Maybelline which includes assortment, Online activation and Path to purchase. Led the brand transformation during the covid years with markets to deploy relevant NPDs, campaigns, superior brand experience with beauty tech and commerce. Maybelline IndiaLed the e-commerce and digital transformation for Maybelline India in the makeup category Manager Innovations, L'Oreal Paris Hair color, South Asia

      • Assistant General Manager

        Nov 2022 - now

      • Regional Online Brand Manager, SAPMENA

        May 2021 - Oct 2022

      • Regional Online Brand Manager, APAC

        Jul 2019 - Apr 2021

      • Online Brand Manager, India

        Jul 2017 - Jun 2019

      • Innovation Manager, South Asia

        Oct 2016 - Jul 2017

  • Licenses & Certifications