Jerome Berrard

Experience

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  Ministère des Affaires étrangères français

  Sept 1993 - Aug 1997

  Investment Attaché for Western Japan (Osaka)

  Searched and grew a pipeline of Japanese companies' investment opportunities to France. I developed my Japanese language and business culture proficiency.

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  Panasonic

  Sept 1997 - Aug 2014

  Incepted and rolled-out Panasonic's first B2B global account policy. Heading, directly and indirectly, a team of 55 Global Account Managers, I redesigned multi-regional trade and service policies to accomodate requirements of the company's 50 largest B2B clients. Signed or initiated strategic frame agreements with customers at C-level, leading to USD +50 Mil sales over the period. Initiated the first complex product solutions outside Japan, such as payment terminals, access control, smart building for opportunities of USD 20 Mil. Show less Managed a multisite/multicultural team of 20 managers and 170 staff in 9 sales subsidiaries, covering 27 European countries. €145 million sales, P/L and inventory responsibility. Established the strategy and steered the organization in sales, marketing, service, sales admin, procurement, engineering and technical support. Accountable for 3 Business Units' profit, sales and cashflow, I turned around loss-making businesses in just 1 year, established a double-digit growth strategy based on profitable segment focus. I managed the Sanyo acquisition by Panasonic for projectors in Europe in 2009. Show less

  • Executive Officer, Director of the B2B Global Account Centre

    Jul 2011 - Aug 2014

  • European Business Unit Director for Projector, Professional Display & Professional AV

    Sept 2003 - Jun 2011

  • Mobile Communications Department Head

    Sept 2000 - Aug 2003

  • Manager, Telecommunication Product European Marketing

    Sept 1997 - Aug 2000
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  LG Electronics Europe Business Solutions

  Oct 2014 - Apr 2018

  Vice-President, European Vertical Sales & B2B Marketing

  Designed, established and steered LG's first B2B Key Account pan-European sales team. Managing 8 European Vertical Account Managers, I rolled out a concept based on multi-product B2B end-customers' address by vertical market segmentation: hospitality, retail, food-and-beverage... . Also in charge to elaborate and implement the European B2B marketing strategy. USD 62 Mil award generated from scratch over the period. Operating profit 3-fold the company's B2B average. Winning multi-million complex projects in QSR (fast-food) and Cruise (marine business), enabling vertical sector market share domination. Show less

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  PCI International Consulting SAS

  Oct 2018 - now

  Founder, Partner

  PCI International Consulting is an Executive & Organization Coaching and Leadership Consulting company specialized in international and cross-cultural business environments. We accompany leaders, management teams, executives and their organisations globally through changes and innovations in French, English and Japanese.