Alice Cadman

Sales and Sales operations

United Kingdom

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Timeline
About me
Chief Marketing Officer at SWIFTR Bio
Education
- Chelmsford County High School
  1976 - 1978
  6th form studies for A and S levels in Economics, History and Biology.
- City of London School
  1970 - 1976
  O level study
- University of Warwick
  1978 - 1981
  BA Economics
Experience
- Mars
  Aug 1982 - Sept 1986
  Sales and Sales operations
- Diageo
  Sept 1986 - Sept 1988
  Customer Marketing Manager
- PepsiCo
  Oct 1988 - Oct 1992
  Customer Marketing Manager
- United Biscuits
  Nov 1992 - Dec 2013
  Created and implemented the corporate strategy for UB in Health & Nutrition. Winner of many industry awards between 2010 and 2012.Pushed technical boundaries in product development and delivered complex cross functional projects. Created and implemented the stakeholder communication strategies for Health & Nutrition.Regular press briefings and interviews Invited by government officials to present in an expert capacity to senior Parliamentarians in WestminsterActed as counsel to senior management and the Board on complex food issues eg food taxes, sugar levels, advertising restrictions, nutrient targets, health & nutrition claims, labelling regulations and ingredient issues.Led the strategic direction of the IGD Industry Sustainability Group, gaining the support of the manufacturing and retail members. Show less
  - Head of Strategy and Communications - Health & Nutrition, Sustainability
    Jan 2004 - Dec 2013
  - Marketing General Manager -Chocolate Biscuit Bars and Commercial Brands.
    Jan 1999 - Jan 2004
  - Marketing Manager Retailer Brands
    Jan 1995 - Jan 1999
  - Group Brand Manager
    Dec 1993 - Jan 1995
  - Shopper Marketing Manager
    Nov 1992 - Nov 1993
- Leatherhead Food Research
  May 2014 - Oct 2016
  Developing and delivering the membership proposition for Leatherhead's 1500 global members. Responsible for developing the Marketing, PR and Communications strategy.
  - VP Membership
    Jan 2016 - Oct 2016
  - Director of Business Development and Marketing
    Aug 2014 - Dec 2015
  - Head of Business Development and Marketing
    May 2014 - Aug 2014
- FOLIUM Science
  Nov 2015 - Nov 2024
  - Chief Marketing Officer
    Jul 2018 - Nov 2024
  - Chief Marketing Officer Folium Science
    Nov 2015 - Oct 2024
- ALICE CADMAN CONSULTING LTD
  Nov 2016 - now
  Director
  Working with high profile FMCG, media and bioscience clients to develop brand and category strategies. Recent projects include:- communications strategy for digital publisher of food industry news- communications strategy and execution for Agri-tech business- global brand positioning for a baby skin care brand- innovation routes for a US soup brand- category drivers for cheese in the UK- positioning routes for a premium frozen food brand- innovation opportunities for a global health care brand- advertising and communications for a (household name) UK food brand- category and brand strategy for frozen food brand- creating claims and positioning routes for a beverage innovation - claims and category strategy for chilled juices in the UK Show less
- SWIFTR Bio
  Nov 2024 - now
  Chief Marketing Officer at SWIFTR Bio
Licenses & Certifications
- UKCC level 2 sports coach
  British Showjumping
  Oct 2017
Honors & Awards
- Awarded to Alice Cadman
  IGD Diploma in Grocery Marketing - 1st prize Sainsbury Trophy Institute of Grocery Marketing Oct 1994 Independent study for the Diploma in Grocery MarketingAchieved the top score of the year and was awarded £1000 and a trophy donated by J Sainsbury
Volunteer Experience
- Parish Councillor
  Issued by Rusper Parish Council on Jan 1998
  Associated with Alice Cadman