Bhushan Bhosle

Experience

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  Abacus Market Analytics (Division of IMRB International)

  Feb 2008 - Sept 2011

  Provide Data Analysis and Statistical Analysis using various tools such as Quantum & SPSS as per their requirement

  • Analytics Manager

    Jun 2010 - Sept 2011

  • Analytics Executive

    Feb 2008 - May 2010
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  Madison Communications

  Oct 2011 - Feb 2015

  Brands worked on: Cinthol Range, Cinthol Soap, Cinthol Deo, Godrej corporate, Ezee, Godrej properties.1. Developed and executed TV, print, and radio plans for clients.2. Collaborated closely with the buying team and media partners to ensure seamless campaign execution.3. Created annual strategy presentations for clients, highlighting key insights and recommendations for future campaigns.4. Conducted strategic media planning using research tools such as TAM, TGI, IRS and MAP.Spearheaded innovation initiatives across various media channels including TV, radio, print, mobile, internet, and outdoor advertising Show less

  • Senior Planning Manager

    Apr 2013 - Feb 2015

  • Analytics Manager

    Oct 2011 - Mar 2013
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  IndiaCast Media Distribution Pvt. Ltd.

  Mar 2015 - now

  1. Analyze viewership data from various television audience measurement systems, (BARB, Rentrak, IPSOS, SG-TAM, and BARC)2. Provide insights on audience profile, seasonality and competition channel performance to the programming team for effective content scheduling, content acquisition, competition tracking, and promo planning.3. Create customized pitches and sales presentations for International channel teams with audience analysis for tent pole properties, resulting in revenue growth.4. Provide support to the Sales team by preparing data cuts and PowerPoint presentations, aiding in client interactions and sales.5. Develop and analyze KPI dashboards to track channel health and provide insights for decision-making.6. Collaborate with the business and Programming team to drive key growth initiatives, including new channel launches and new content creation.7. Prepare a channel strategy and business planning strategy using internal data, External data such as statistics from Statista, for effective decision-making.8. Highlight data anomalies and coordinate resolution with rating agencies.9. As the head of Ad Sales Operations, I oversee the accuracy and compliance of all ad revenue MIS reports, including Channel revenue, program revenue, sky logs, and inventory.10. I ensure that daily operations adhere to company policies and audit standards, promptly resolving any discrepancies. Show less

  • Senior Manager

    Apr 2021 - now

  • Manager

    Oct 2017 - Mar 2021

  • Assistant Manager

    Mar 2015 - Sept 2017