Abby Laymon

Experience

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  The University of Tennessee at Chattanooga

  May 2012 - May 2016

  Office Assistant

  Managed administrative duties including answering phones, greeting visitors, and assisting faculty and students within the Criminal Justice Department.

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  St. Clements English Speaking Center

  Aug 2016 - Sept 2017

  ESL Teacher

  During my internship as a Border Fellow, I taught weekly Intermediate-Level English to non-native English speakers.

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  Ciudad Nueva Community Outreach

  Sept 2016 - May 2017

  Marketing Coordinator

  -Designed, coordinated and implemented programs to promote Ciudad Nueva-Developed and published Annual Impact Report and related documentation to encompass demographics and support services highlighting existing infrastructure -Coordinated and produced social media platforms including fundraising -Ensured compliance with applicable rules and regulations-Employed and developed marketing strategies and activities to attract community involvement-Prepares and assembles materials related to areas of responsibility and disseminated reports Show less

• 

  8 Signal

  Jun 2017 - Sept 2020

  Marketing Project Manager

  - Oversaw strategy, creation, and implementation of traditional and digital marketing projects including website builds and maintenance, blog content, email automations, social media campaigns, SEO, and print collateral for clients within different industries including healthcare practices- Collaborated with and managed a remote team of programmers, graphic designers, writers, editors, and SEO specialists to ensure project success- Established and maintained relationships with clients and community members- Managed communications between internal staff, third party vendors, and clients including executive management Show less

• 

  Bio360 Marketing

  Jun 2017 - Sept 2020

  Project Manager

  - Established and maintained relationships with the staff of medical practices and hospitals to develop marketing plans in accordance with their goals- Planned, managed, and executed traditional and digital marketing projects to promote physicians and healthcare practices in the community- Managed communications between executive management, physicians, staff, and third party vendors- Trained in HIPAA compliance and implementation within a small business

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  Ciudad Nueva Community Outreach

  Jul 2021 - Feb 2022

  Marketing Coordinator

  - Researched and identified non-profit industry trends and internal data to develop strategic digital and traditional marketing campaigns - Created and implemented campaigns for email, print, website, and social media to increase awareness and engagement of programs and events to donors, volunteers, and community members

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  For The Brand Marketing

  Jul 2021 - Feb 2022

  Marketing Strategist

  - Identified and nurtured sales leads while providing customer education on digital marketing opportunities for their business objectives- Provided positive customer service experiences through active listening and clear communicationCreated and planned project proposals after identifying the needs of leads

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  Aidan James Agency

  Feb 2022 - Dec 2023

  Marketing Project Coordinator

  - Managed diverse projects involving mass media campaigns for a non-profit organization with local, national, and international audiences- Successfully coordinated client relations and stakeholder management to meet project objectives and organizational goals- Led interdisciplinary teams comprising graphic designers, copywriters, web developers, photographers/videographers, and other third-party vendors to ensure cohesive project execution- Achieved measurable outcomes through strategic planning and execution of media campaigns including events with attendance exceeding 2,000 guests, securing involvement from prominent city figures, and successfully launching a book, among other initiatives Show less

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  Medicine Counter Pharmacy

  Nov 2023 - now

  Marketing Director

  Create and nurture community relationships with physicians, nurses, healthcare providers, organizations, and patients through comprehensive traditional and digital marketing initiatives, strategically promoting pharmacy benefits to drive business expansion.