
Ashish Rawat
Digital Deepak internship Program

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About me
Helping Brands to generate more revenue through Performance Marketing | Facebook Ads specialist | Google Ads specialist
Education

R.D.S.V.M.I.C Pauri
2018 -Intermediate
Kraftshala
2021 -Digital Marketing--> Selected as a part of a batch of 100+ students from all over India for The Marketing Launchpad--> Completed ~400+ hours of training across 12 weeks (10 hours/day)--> Modules completed: Marketing Basics, Search Engine Optimization, Facebook Ads, Google Search/ Display/ Youtube Ads, Google Analytics, UAC.--> Strategized an integrated campaign across FB and Google for MacDonald's with 4 Crores as budget to create awareness, build recall and drive business leveraging the… Show more --> Selected as a part of a batch of 100+ students from all over India for The Marketing Launchpad--> Completed ~400+ hours of training across 12 weeks (10 hours/day)--> Modules completed: Marketing Basics, Search Engine Optimization, Facebook Ads, Google Search/ Display/ Youtube Ads, Google Analytics, UAC.--> Strategized an integrated campaign across FB and Google for MacDonald's with 4 Crores as budget to create awareness, build recall and drive business leveraging the new launch. The plan included the selection of platforms, campaign objectives, buying type, targeting, budget split Show less

Kendriya Vidyalaya
2016 -High School
Hemwati Nandan Bahuguna Garhwal University
2018 - 2021Bachelor of Science - BS Mathematics, Physics, Chemistry--> Completed an intensive and comprehensive program in Bachelor of Science, specializing in Physics, Mathematics, and Chemistry.--> Developed a strong foundation in the fundamental principles of Physics, Mathematics, and Chemistry, acquiring a deep understanding of their theories, principles, and applications.--> Engaged in rigorous coursework covering a wide range of topics, including classical mechanics, quantum physics, mathematical analysis, differential equations, organic… Show more --> Completed an intensive and comprehensive program in Bachelor of Science, specializing in Physics, Mathematics, and Chemistry.--> Developed a strong foundation in the fundamental principles of Physics, Mathematics, and Chemistry, acquiring a deep understanding of their theories, principles, and applications.--> Engaged in rigorous coursework covering a wide range of topics, including classical mechanics, quantum physics, mathematical analysis, differential equations, organic and inorganic chemistry, and physical chemistry.--> Collaborated with peers and professors in group projects and research activities, fostering teamwork, critical thinking, and problem-solving skills. Show less
Experience

PixelTrack ®
Mar 2021 - Jun 2021Digital Deepak internship ProgramLearned about Basics of Digital Marketing from one of the best Digital Marketer of Indian Deepak Kanakraju. Got an understanding of how Digital Marketing help in different ways, gained an overview of Social Media Marketing, PPC, SEO, Content Marketing, Email Marketing.

ImaginorLabs
Jun 2021 - Sept 2021Digital Marketing InternGot an opportunity to work with some very smart people and got to learn how Digital Marketing works in the real world. Got some hands-on experience in SEO, PPC, Social Media, and Lead Generation.

Freshplate
Feb 2022 - Apr 2023Assistant Manager - Social Media-->Generated 6000+ leads using Facebook Ads by lowering CPL by 50%-->Drive 120000+ App Installs using Facebook Ads by lowering the CPI by 40%.-->Ran and optimized Paid Media Campaigns for Orders and generated ROAS of 2.5+ by reducing CPR by 30%.-->Strategize content marketing plans for social media platforms.-->Developed In-App Marketing strategies that increased daily app visitors by 10X and daily sales by 2X.-->Worked with cross-functional teams to create and execute a social media app launch strategy that drove 100K impressions and boosted app downloads by 20% in the first month.-->Successfully devised and implemented A/B testing strategies to optimize the user onboarding flow, resulting in a notable 15% increase in the overall conversion rate. Show less
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NBT (Next Big Thing)
Feb 2022 - Apr 2022Growth Marketing Fellow-->Generated a Marketing Plan to create awareness, build consideration and drive conversions through PPC, Content Marketing, and Social Media Marketing.-->Experts from the industry reviewed the Marketing Plan, and I gained a lot of insight and knowledge.

Freelance
May 2023 - nowFacebook Ads Specialist
Discovery Kitchen
Aug 2023 - nowGrowth Marketer
Licenses & Certifications

Digital Marketing Internship Certification
PixelTrack ®Aug 2021
Performance Marketing Mentorship Camp
GrowthSchoolJun 2023- View certificate

The Fundamentals of Digital Marketing
GoogleMay 2020 
MoEngage Growth Marketing Expert
MoEngageJun 2022- View certificate

Google Ads Display Certification
GoogleDec 2021 - View certificate

Google Ads Search Certification
GoogleDec 2021 
Basic of Digital Marketing
SWAYAM MHRDDec 2019- View certificate

Content Marketing Certified
HubSpot AcademyMar 2021
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