Amirul Sani

Experience

• 

  Eco World Development Group Berhad

  Aug 2014 - Oct 2018

  Sales And Marketing Associate

  Engaging with prospect, presenting the property of interest from the layout, town planning and purchasing process. Aligning the interest with projects offered.

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  Bekerja Bebas

  Aug 2019 - Dec 2020

  Proofreader and Translator

  Conduct proofreading and translation for academic thesis

• 

  Anas Resources

  Apr 2021 - Feb 2022

  Digital Marketing Executive

  ACHIEVEMENT• Increase MTM B2C sales target to 40% in 8-months• Increase e-commerce conversion rate by 120% through strategic CRO implementation • Reduce cost per acquisition on advertising platform through systematic A/B testing approach RESPONSIBILITIES• Develop e-commerce sales page that drives sales in DTC business model• Continuous conversion rate optimization to improve sales page performance • Develop advertising campaign to drive top line revenue• Provide creative draft that focus on direct response performance• Provide copywriting that focus on direct response performance • Develop and implement Ads A/B testing system top optimize cost and enable horizontal scaling Show less

• 

  Monocal

  Feb 2022 - Feb 2023

  ACHIEVEMENT• Lead a team of marketers achieving client monthly KPI through strategic support and leadership• Develop omni-channel marketing plan that spearhead client top line revenue by 290% in 6 months to 500k MRR• Manage and oversee 10+ satisfied client accounts that help scale and retain top line revenue RESPONSIBILITIES• Leading a team of marketer to manage and spearhead client account • Manage and oversee 10+ client account through strategic performance monitoring system• Provide marketer training on best practices and performance insights • Support business development team with prospect proposal pitch• Establish effective communication with clients on campaign alignment, progress report and marketing plan • Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, Insights, SWOT)• Develop Marketing Plan tailored to client business model and objectives through integration of data & insights• Manage and optimize data driven digital marketing campaign • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting Show less ACHIEVEMENT• Develop omni-channel marketing plan that grow FMCG client top line revenue by 290% in 6 months to 500k MRR• Reduce client CPA by 60% through high impact A/B testing approach• Launch digital marketing campaign for service-based client that helps them filled up booking calendar 3+ months aheadRESPONSIBILITIES• Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, Insights, SWOT)• Develop Marketing Plan tailored to client business model and objectives through integration of data & insights• Manage and optimize data driven digital marketing campaign • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting Show less

  • Performance Marketing Manager

    Aug 2022 - Feb 2023

  • Digital Marketing Executive

    Feb 2022 - Aug 2022
• 

  Hello Health Group

  Feb 2023 - now

  Performance Marketing Manager

  ACHIEVEMENT• Led and manage over 7+ client projects with cumulative value of over US$250,000• Grew top line gross margin by +300% in 6 months through high impact optimization• Streamlined campaign delivery for marketing team and cross department integration to achieve 100% KPI hit rate for US$500,000 campaign deliverables • Manage B2C lead-generation campaigns that deliver +70,000 SQLRESPONSIBILITIES• Set strategic marketing KPI that impacts overall growth• Develop and manage data driven digital marketing campaign with cross department integration • Optimize campaign through data analytics and systematic A/B testing approach • Manage and optimize campaign budget for highest ROAS, ROI & MER• Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, & Insights)• Develop Marketing Plan tailored to client business model and objectives through integration of customer journey, data points & insights on both organic and paid social media channel• Provide strategic support on content strategy & branding• Develop internal CRM strategy and email marketing campaign to leverage audience retention and activation • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting• Develop landing page that serve client objectives • Develop and implement conversion rate optimization strategy Show less