
Darren Hoffman
On-Air Personality/Master Control Operator

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About me
Purchasing Manager at A-1
Education

California State University-Northridge
1989 - 1991Bachelor of Arts (B.A.) Radio-Television Broadcasting
Pasadena City College
1986 - 1988Associate of Science (A.S.) Communications & TV OperationsActivities and Societies: Pasadena City College - Communications Departent Advisory Board member from 1993 - 2003 Audio production editor for the California Artist Radio Theatre (CART)
Experience

89.3 KPCC-FM
Jul 1986 - Aug 1991On-Air Personality/Master Control OperatorWeekday on-air shift, download satellite programs for broadcast, digital editing, production editor for California Artist Radio Theater, Development assistant.

CBS Radio
Jun 1991 - Jul 2001Marketing & Promotion Coordinator• Responsible for all station events/appearances. • Manage staff of 15 – 20 promotional assistants and college interns. • Worked on station TV spots. • Update station website. • Create computer graphics, brochures and point of purchase displays for sales department clients and station events. • Write and distribute press releases. • Create sponsorship events for Sales Department. • Purchasing for department.

Los Angeles Regional Food Bank
Jul 2000 - Aug 2011Communications Manager• Obtained over $500,000 promotional and public service airtime in recurring annual events with TV & Radio stations each year for the last five years• Responsible for developing annual and quarterly public relations plans • Handled the tasks of maintaining and developing media relationships with Southern California and national media outlets • Responsible for counseling and advising executives and board members regarding responses related to media inquiries • Distributed and managed development of press materials • Responsible for Cause Related Marketing partnerships and sponsorship tie-ins. • Created and oversaw departmental budget • Created events with sports franchises including: Dodgers, Kings, Galaxy, Lakers and Clippers• Created/produced annual reports, quarterly newsletters, brochures, E-Newsletters and other collateral material.• Obtain and work with celebrities to create TV & radio Public Service Announcements campaigns. • Responsible for complete redesign of corporate website. Show less

DJH Public Relations
Aug 2011 - nowPrincipal ConsultantStrategic Consulting. Brand Development. Public Relations.Current projects include graphic design and PR consulting for proposal for Northrop Grumman employee

Didi Hirsch Mental Health Services
Feb 2013 - Apr 2014Director of Communications• Responsible for developing annual and quarterly public relations plans • Responsible for creating Key Messaging points that align with mission and goals• Maintain current and develop new media relationships with Southern California and national media outlets • Manage outside public relations firm• Created/produced annual reports, newsletters, brochures, and other collateral material• Manage development of press materials (releases, alerts, media kits, b-roll) • Responsible for complete redesign of corporate website and mobile website. • In charge of corporate Social Media content and video• In charge of departmental budget Show less

Choura Events
May 2015 - nowEvent Logistics & Client Relations• Provide on-site event expertise and advice for corporate clients including Long Beach Gran Prix, Foreign Press’ Golden Globes, ESPY’s, Disney, and many other local clients. • Maintain B2B relations. • Authorize/sign contracts with vendors. • Purchasing for Operations and Inventory Control Departments. • Create content for social media and website.

A1 Party
Sept 2017 - nowPurchasing Inventory Control Manager• Provide on-site event expertise and advice for corporate clients including Dodgers, Staples Center, Rose Bowl, Live Nation, and other Southern California clients. • Authorize/sign contracts with vendors. • Purchasing for Operations and Inventory Control Departments. • Create content for social media and website.
Licenses & Certifications

First Aid/CPR/AED Certified American Red Cross
American Red Cross Los Angeles Region
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