Elodie Binard

Experience

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  Allomatch

  Mar 2011 - Aug 2011

  Community Manager

  Community Manager

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  Ebuzzing

  May 2012 - Aug 2012

  Campaign Manager

  Community Manager for Article Campaign- Creation, Distribution, Monitoring and Managing International campaigns. - Traffic distribution- Client Reporting- Monitoring Analysis Campaigns

• 

  OverBlog

  Sept 2012 - Mar 2013

  Community Manager

  Actually community manager @Overblog italia- Content Curation- Digital PR- Benchmark analysis

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  Chupamobile

  Jul 2013 - Dec 2014

  Community Manager / Account Manager

  - ASO (App Store Communication)- Monitoring Conversation- Define content strategy- Define and control: social media KPIs, conversions and ROI objectives- Create, recognize, find, and cure valuable content- Listen to users- Manage and Build Client Relationship

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  YOUniversal Group

  Jan 2015 - Aug 2016

  Digital Marketing Specialist

  - Google Search Network- Google Display Network- BingAds - Gemini (Yahoo)- Facebook Advertising- Contextual Advertising - Web analytics (Google Analytics, Semrush, Crazy Egg...)- A/B Testing- Native Advertising- Client Reporting - Internal Report

• 

  Omnicom Media Group

  Aug 2016 - Mar 2017

  RTB & Programmatic Campaign Manager

  1/ Campaign Strategy and Planning:- Develop and execute RTB and programmatic advertising strategies aligned with client objectives.- Plan and optimize media buying strategies to achieve campaign goals.2/ Client Collaboration:- Collaborate with clients to understand their advertising objectives, target audience, and overall campaign requirements.- Provide insights and recommendations to enhance campaign effectiveness.3/ Real-Time Bidding (RTB) Execution:- Implement real-time bidding strategies to secure ad inventory at optimal prices.- Utilize programmatic platforms to automate and optimize the ad buying process.4/ Data Analysis and Optimization:- Analyze campaign performance data to identify trends, insights, and areas for improvement.- Optimize campaigns in real-time based on data-driven decisions.5/ Technology Integration:- Evaluate, select, and integrate programmatic and RTB technologies for efficient campaign execution.- Ensure seamless integration with other advertising tools and platforms.- 6/ Budget Management:- Manage budget allocations for RTB and programmatic campaigns.- Optimize spending to maximize return on investment (ROI).7/Creative Optimization:- Work closely with creative teams to ensure that ad creatives align with programmatic strategies.- Test and optimize creative elements to improve campaign performance.8/Ad Operations:- Oversee ad operations, including ad trafficking, troubleshooting, and quality assurance.- Ensure compliance with industry standards and regulations.9/ Client Reporting:- Generate regular reports on campaign performance, providing insights and recommendations to clients.- Communicate effectively with clients to address queries and provide updates. Show less

• 

  Alfemminile

  Mar 2017 - Dec 2021

  1/ Strategic Leadership:- Develop and execute a strategic vision for programmatic advertising and technology across Southern EU and Latam.- Align programmatic strategies with overall business objectives.2/ Team Management3/Programmatic Advertising:- Develop and implement programmatic advertising campaigns to meet business goals.Utilize data-driven insights to optimize campaign performance.- Stay updated on industry trends and best practices.4/ Technology Implementation:- Evaluate, implement, and optimize advertising technology solutions.Collaborate with internal teams to integrate technology platforms seamlessly.- Ensure that technology aligns with organizational goals.5/Collaboration with Stakeholders:- Work closely with sales, marketing, and other relevant departments to understand business needs.- Collaborate with global teams to ensure consistency in programmatic strategies.6/ Budget Management:- Develop and manage budgets for programmatic and tech initiatives.- Optimize spending to achieve maximum ROI.7/ Performance Analysis and Reporting:- Implement tracking and analytics tools to measure the performance of programmatic campaigns.- Generate regular reports and provide insights to stakeholders.8/ Vendor and Partner Relationships:- Manage relationships with programmatic vendors and technology partners.- Evaluate and negotiate contracts to ensure favorable terms for the organization.9/ Innovation and Experimentation:- Identify opportunities to enhance programmatic capabilities.10/ Market Expansion:- Explore opportunities for market expansion in Southern EU and Latam.- Develop strategies to enter new markets and increase programmatic presence Show less 1/ Business Development/Sales• Generate/increase revenue of new and existing accounts to meet yearly revenue goals• Own, manage and develop relationships with clients (agencies, trading desks, DSPs, SSPs, etc.) through daily communication• Grow industry relationships (client meetings, conferences) to gain marketplace expertise• Create relationships with third part to integrate and monetize on AlFemminile Website 2/ Ad Operations• Pulling reports to determine appropriate pricing and assess performance for deals• Own and manage programmatic deals from pre to post sale execution• Develop expertise in optimizing deals toward performance and client’s KPI goals• Track monthly and quarterly revenue projections based on reporting/ Show less

  • Managing Director Italy

    Jun 2019 - Dec 2021

  • Programmatic & tech Director Southern EU and Latam

    May 2018 - Jun 2019

  • Programmatic & Tech Lead ITALIA

    Mar 2018 - Apr 2018

  • Programmatic Manager

    Mar 2017 - Mar 2018
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  MONNIER Paris

  Jan 2022 - now

  1/ E-Commerce Strategy Development:- Formulate and execute strategies to drive online sales growth and enhance customer experience.- Develop and implement plans to increase website traffic, conversion rates, and average order value.2/ Inventory Management:- Manage inventory levels to meet customer demand while minimizing overstock and stockouts.- Implement effective inventory replenishment strategies and monitor product availability.3/ Customer Service:- Establish and maintain high standards for customer service and support.- Resolve customer inquiries, complaints, and issues promptly and effectively.4/ Marketing and Promotions:- Collaborate with marketing teams to develop and execute online marketing campaigns and promotions.- Utilize digital marketing channels such as email, social media, and paid advertising to drive traffic and sales.5/ Analytics and Reporting:- Monitor key performance indicators (KPIs) related to e-commerce operations, such as sales, conversion rates, and website traffic.- Analyze data to identify trends, opportunities, and areas for improvement.6/ Website Performance Optimization:- Implement strategies to optimize website performance, including page load speed, navigation, and search functionality.- Conduct A/B testing and usability testing to improve the online shopping experience.7/ Cross-Functional Collaboration:- Collaborate with internal teams, including marketing, IT, finance, and product management, to align e-commerce initiatives with overall business goals.- Communicate effectively with stakeholders to ensure alignment and support for e-commerce strategies. Show less 1/ Data Strategy Development:- Formulate and execute a comprehensive data strategy aligned with the organization's business objectives.- Identify opportunities to leverage data for customer acquisition and business growth.2/ Acquisition Planning and Execution:- Develop and implement strategies for customer acquisition, encompassing various channels such as digital marketing, partnerships, and other relevant avenues.- Utilize data-driven insights to optimize acquisition campaigns.3/ Data Analysis and Insights:- Conduct in-depth analysis of customer data to extract actionable insights.- Use data insights to inform decision-making and refine acquisition strategies.- 4/ Technology Integration:- Evaluate, select, and integrate data and acquisition technologies for efficient and effective operations.- Ensure seamless integration with other systems and platforms.5/ Budget Management:- Develop and manage budgets for data and acquisition initiatives.- Optimize spending to achieve maximum ROI.6/ Performance Monitoring and Reporting:- Implement tracking and analytics tools to monitor the performance of acquisition campaigns.- Generate regular reports and provide insights to stakeholders.7/ Customer Segmentation:- Develop and implement customer segmentation strategies to tailor acquisition efforts for different target audiences.- Personalize marketing approaches based on customer segments.8/ Compliance and Data Governance:- Ensure compliance with data protection regulations and establish robust data governance practices.- Safeguard customer data and maintain ethical data management practices.9/ Innovation and Experimentation:- Encourage innovation and experimentation with new acquisition techniques and technologies. (e.g IA) - Identify and implement cutting-edge strategies to drive customer growth.. Show less

  • E-retail Operation Director

    Jan 2024 - now

  • Chief Data & Acquisition

    Sept 2022 - Dec 2023

  • Data & Acquisition Director

    Jan 2022 - Aug 2022