Caitlin G.

Experience

• 

  U.S. Figure Skating

  Mar 2010 - Mar 2022

  Synchronized Figure Skating Coach

  Oxford Ice Crystals (2010-14)Miami University Open Collegiate (2013-14)University of Maryland (2018-19)DC EDGE (2016-22)

• 

  The Majority Group

  Jan 2012 - Jan 2012

  Seasonal Associate

  • Collaborate daily with partners on long and short term research projects both for clients and internal use including data collection within thomas.gov and LexisNexis for projects on the WIC program, funding for Big Brothers Big Sisters, immigration reform and higher education• Drafted summary memos synthesizing new findings, newsletters to keep clients updated and composed congressional record statements.• Handled various administrative tasks to schedule client meetings and oversee various fundraising events at the office Voir moins

• 

  Miami University

  Jan 2012 - Jan 2014

  • Worked to develop and plan a 3 week immersion experience for a group of 15 undergraduate students into the public relations and advertising industry of New York City• Coordinated scheduling of 30 site visits and tours with PR and advertising professionals• Developed promotional materials, media planning and selection of group of undergraduate students • Worked alongside staff to advocate for Miami University in Washington D.C. and Columbus• Researched to compose briefings regarding current issues and track legislation• Managed a team of four students to develop and coordinate website content and communications

  • Co-Founder, Inside New York

    Jan 2013 - Jan 2014

  • Press Secretary, Office of Institutional Relations

    Jan 2012 - Jan 2014
• 

  Designed Learning

  Jan 2013 - Jan 2014

  Marketing Associate

  • Managed, composed and implemented digital media campaigns to increase sales through email campaigns, website management, retargeting and SEO• Worked to develop new products and promotional materials• Managed a team of 4 undergraduate interns directing them in analytics, media relations and writing copy

• 

  Berman and Company

  Jan 2014 - Sept 2015

  Associate

  • Coordinated outreach, database management and development on multiple projects to optimize campaign reach, funding and saliency• Identified process improvement opportunities specifically in CRM and implement solutions to improve efficiency• Planned and executed all major member meetings for Berman and Company and associated non-profit clients• Developed and implemented strategies designed to increase the firm’s contributor base

• 

  CoStar Group

  Jan 2014 - Jan 2014

  Research Associate

  Applied market research skills to accurately survey commercial properties and listings, complete sales comparable reports that thoroughly illustrate the details of a transaction and serve to predict trends within the market

• 

  Powell Strategies

  Sept 2015 - Sept 2017

  Director

  Headquarters Marine Corps, Pentagon• Led team of analysts providing environmental scanning in order to guide issues management at the U.S. Marine Corps Headquarters through social listening, media collection and integrated data analysis• Conducted research and analysis of public perceptions related to Marine Corps equities and evaluated public engagement campaigns through all phases of communication planning, leveraging various software systems to maximize data quality• Supported development of communication plans and products related to high visibility issues including gender integration, aviation mishaps, misidentification of Iwo Jima flag raiser, social media misconduct, large scale military exercises, major acquisitions and other prominent Marine Corps policy shifts ensuring synchronized and targeted enterprise communicationPreviously: Senior AnalystArrived as: Junior Analyst Voir moins

• 

  Purple Strategies

  Sept 2017 - Sept 2019

  Director, Insights

  • Led integration of digital listening into broader insights framework to give clients a complete understanding of their brand and key issues• Developed and led holistic research plans drawing from social listening, digital analytics, opinion research and traditional media analysis in order to provide strategic direction to campaign plans in reputation management, crisis response, and issues management• Structured frameworks for assessing reputational risk posed by an emerging issue to corporate positioning and license to operate and led firm-wide roll-out and operationalization• Led various lectures on measurement, internally and externally, and served as a subject matter expert on tools and tactics to best solve challenges in audience segmentation, campaign measurement and the changing social media landscape Voir moins

• 

  Brunswick Group

  Jan 2019 - Jan 2020

  Insights

  • Specialized in text-based analytic protocols

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  Forbes Tate Partners

  Jan 2020 - Oct 2022

  • Established digital insights practice as an asset within broader firm offerings including public affairs and government relations grounded in a data-backed approach to measure, interrogate current beliefs, and discover context and immediacy of client issues to guide strategy• Developed proprietary tool to analyze and monitor social media discussions among elite beltway audiences for risk aversion and foresight• Standardized and guided measurement across the firm to monitor, optimize, and realign strategy throughout a campaign to ensure success Voir moins

  • Vice President, Insights

    Jan 2022 - Oct 2022

  • Senior Director, Insights

    Jan 2020 - Mar 2022
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  Amazon

  Oct 2022 - now

  Audience Insights Lead, Reputation Marketing & Insights