Bibiana Riveros

Experience

• 

  Heinsohn Business Technology

  Jan 2012 - Dec 2017

  • Ejecutiva de mercadeo

    Jan 2014 - Dec 2017

  • Asistente de mercadeo

    Jan 2012 - Jan 2014
• 

  SAS

  Aug 2017 - now

  • Responsible for the strategic marketing plans around a key initiative, product line, business unit overall sales and marketing strategy. • Develop and executes integrated campaigns associated with generating leads, building awareness, and involved in increasing renewal revenue at each stage of the customer journey. • I work with a team to develop a comprehensive go-to-market (GTM) plan that includes a variety of content, events, email, PR, social media, and innovative campaign approaches.• Reference manager for the Colombia and Ecuador branch and managing customer success stories.• Manage the ABM program with a key account assignment in the country.• Lead a campaign HUB with multinational support for the adaptation and creation of campaigns to each market, industry, and customer-oriented campaigns.• Budget management, optimizing it for each project, strategy, participation in third-party and in-house events. Show less Responsible for aligning the strategic marketing plans around a key initiative, and top accounts to SAS’s overall sales and marketing strategy. Manage event and public relations agencies to publish content, communications, blogs, and social media grids. Work hand in hand with the sales team to create ABM strategies to generate more effective B2B business. Leads and delivers marketing efforts designed to accelerate revenue, increase renewals and build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and target accounts. Develops integrated marketing campaigns which are comprised of lead generation. Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the go-to-market plan. Advisor sales team on how to meet specific objectives via appropriate communications tools and channels.Landing page development, social drops, email marketing campaigns, creation and design of assets based on the company's content sources. Show less Responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with SAS's sales and marketing initiatives for both internal and external clients/customers/prospects.Creates and executes plans in the areas of facility/onsite support and set-up, equipment, catering, speaker care, production and distribution of materials/signage for SAS and third-party live and virtual events.Analyzes data to make informed decisions for current and future events/activities/projects to validate success and make recommendations for improvement.Monitors individual project expenses to keep within budget guidelines; works to minimize costs and maximize efficiency and effectiveness.Plans for and communicates event/activity/project details both internally and externally. Show less

  • Field Marketing Specialis

    Apr 2023 - now

  • Sr Associate Marketing Specialist

    Dec 2019 - Apr 2023

  • Associate Campaigns and Events Specialist

    Aug 2017 - Dec 2019