Jan Randus

Experience

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  KPI Group

  Sept 2010 - Jul 2011

  IT Technician

  I was in charge of creation and running of our websites which included e-shop and reservation system. As a part of marketing department, I also contributed on marketing events of our firm.

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  High Sierra Pools

  Jun 2013 - Sept 2013

  Lifeguard
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  JA Alumni Czech Republic

  May 2014 - Sept 2015

  Board Member

  JA Alumni is a non-profit organization which brings together graduates from Junior Achievement study programmes. Our vision is to preapre these students for their future life and career with both useful skills and great network.

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  Socialsharks

  Aug 2014 - Jul 2016

  Facebook Ads Specialist

  I was responsible for running, analysis and optimization of PPC Campaigns (Facebook Ads). Creating strategies mainly for performance oriented clients from different verticals and larger brand campaigns. Internal trainings and co-operation with Georgian branch.Selected clients: • Fashion: Woodies, Rogelli • Finance: UniCredit Bank, MoneyPolo• FMCG: Rohlik.cz, BigShock• HR: LMC• Pharmacy: Teta drogerie, Dr. Max Lékárna• Others: Česká Televize

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  ACOMWARE s.r.o.

  Aug 2015 - Oct 2015

  PPC Trainee

  PPC internship in e-commerce consultant company

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  Freelancer

  Oct 2015 - now

  Performance Advertising Consultant

  I help my clients with setting online strategies, reaching business results (driving sales, creating awareness, lead generation), media planning and analyzing their online activity. I am always maximizing the outcome from the PPC systems and finding way to deliver as effective results as possible. 10 years of experience in performance marketing* Results-oriented professional with a passion for helping businesses succeed* Skilled at identifying opportunities for growth and executing on strategies to achieve results* Track record of successfully participating on tens of business cases, including high investment campaigns * Data-driven approach to work to ensure optimal results and ROI * Lecturer and trainer of Online marketing and Social Advertising* Experienced across a variety of industries and ad platforms* Meta Ads (Facebook ads) / Google Ads / LinkedIn Ads / YouTube Ads / TikTok AdsSelected clients:• Valxon - B2B performance marketing, 650+ inbound leads and inquiries• Clever fit - Paid Social marketing, 4000+ inbound leads for chain of fitness centers• PackWay - management of marketing investments of 6 mid-large sized e-shop brands, evaluation at weekly data meetings, ad-hoc data analysis, active execution of paid social channels• Forbes Česko - Performance strategy consultation, internal trainings • BeWooden - Managing CZ, SK, DE paid social campaigns for the Czech company which creates hand made wooden accessories• Poetizer, Fishsurfing - User Acquisition campaigns managed on Facebook and Google Ads in the European and global English-speaking markets. • Symbio - co-operation with top tier Prague marketing agency, managing brand campaigns with budgets of tens of thousands € and reaching set KPI's for large national brands • MadMonq - Expansion to European markets through online marketing channels of the 1st brain booster designed for elite gamers Show less

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  Bibloo

  Aug 2016 - Sept 2017

  Head of Social

  I was in charge of the social team (4 members) and responsible for its performance in 10 countries (CZ, SK, PL, HU, RO, BG, SI, HR, NL, AT) in an ambitious fashion project. Platform performance and related turnover was the primary focus in each country. However, my job also consiststed of cooperation with external agencies, including Facebook client support, and managing HR and brand campaigns on social for BIBLOO.Main tools used: Ads Manager, Power Editor, ROI Hunter, Google Analytics Show less

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  ROIVENUE™

  Sept 2018 - May 2020

  • Creating technological solutions for cross-platform data integration• Advising clients how to act on marketing data Roivenue is a business decision-making tool for marketing professionals. Our role is to provide a true look at marketing with emphasis on attribution and data integration. My job at Roivenue was a mixture of marketing consultant, BI analyst and account/project manager.Clients: EatStreet (US), BRW (PL), Vodafone (CZ), Rohlik, PackWay, Hartmann-Rico, Electronic-Star, Blue-Style and Econea

  • Ad Tech Consultant

    Feb 2020 - May 2020

  • Client Success Manager

    Sept 2018 - Jan 2020
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  FISHSURFING - Fishing Social Network

  Feb 2020 - Sept 2024

  Marketing Manager

  My goal was to grow the user base in Europe via paid acquisition and increase the user activity.Result: 1 000 000+ registered anglersTeam-wise, I manage communication team and cooperations with suppliers and contractors (PR, influencers, video makers, country managers).Fishsurfing is Fishing Social Network with unique fishing maps made by local anglers.

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  Valxon

  Sept 2024 - Sept 2025

  I lead Valxon’s international growth strategy. My focus is on entering new European markets, establishing trade relationships, and scaling both sales and marketing efforts abroad. I work cross-functionally with sales, product and marketing teams to localize our offering that directly supports our clients’ brand and business goals.My focus includes:- Developing and executing outreach strategies to attract mid- to large-sized companies across Europe- Overseeing international lead generation and localization of outbound campaigns- Analyzing market potential, competition, and ROI to prioritize regions for growth- Managing high-value international client relationships and long-term contracts Show less After gaining extensive experience in performance and digital marketing, I joined Valxon as a Business Development Manager to focus on driving strategic growth and expanding the client portfolio. This role allowed me to combine my marketing background with a commercial mindset—leveraging insight-driven campaigns, customer psychology, and market research to identify new business opportunities and build long-term B2B relationships.My focus included:- Identifying client needs and proposing creative branded merchandise solutions, including custom LEGO sets, card games, and premium corporate gifts- Leading end-to-end lead generation activities, including targeting, campaign execution, and funnel optimization- Managing the sales pipeline and leading negotiations from first contact to closed deals Show less

  • Head of Expansion

    Dec 2024 - Sept 2025

  • Business Development Manager

    Sept 2024 - Nov 2024
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  Zacíleno.cz

  Oct 2025 - now

  Performance Marketing Manager

  🔴 Mít zacíleno se vyplácí. A když za tím stojí data, je to trefa. 🏹Jsem Honza a v Zacíleno se starám o výkonnostní marketing, který má hlavu, patu a měřitelné výsledky.Díky čemu mám zacíleno? 🏹🔺 Data jsou základ – analyzuji, testuji a ladím kampaně tak, aby dávaly smysl nejen nám, ale hlavně klientovi.🔺 Kombinuji obchodní přemýšlení s marketingovým citem – a to se v B2B světě hodí.🔺 Místo domněnek stavím na hypotézách a výsledcích. Tabulky a čísla jsou moje hřiště, kde hraju na výhru.Za úspěchem kampaně stojí strategie, čísla a skvěle sehraný tým. A právě proto mě baví prostředí Zacíleno – žádné zdlouhavé korporátní schvalování, ale přímočará akce a hledání toho nejlepšího řešení. Když z dat vznikne nápad a ten přinese klientovi reálný výsledek, vím, že to celé dává smysl.Zkušenosti čerpám z více než 10 let v online marketingu a B2B obchodu – od akviziční práce až po optimalizaci složitějších kampaní. Vystudoval jsem statistiku a marketing, což mi dnes pomáhá chápat jak technickou, tak obchodní stránku věci.🎯 V Zacílenu spojujeme mladý tým, kreativní nápady a zdravý tah na branku. Nehledáme zkratky, ale cesty, které vedou k reálným výsledkům – ať už pro e-shopy, služby nebo firmy, které teprve hledají své místo na trhu.Cíl máme jasný: Spokojení klienti, proplacené faktury a dlouhodobý úspěch. Zacílíme vám na PPC reklamy, sociální sítě, tvorbu webů, SEO, srovnávače zboží, firemní identitu, copywriting, emailing i remarketing.🔴 Je pro vás Zacíleno trefa do červeného? 🔴Napište mi, ať můžeme co nejdřív zacílit i na váš úspěch ➔ honza@zacileno.cz Show less