Caty Breen

Experience

• 

  WFXT Boston 25 News

  May 2012 - Aug 2012

  Promotions Intern

  - Helped write and prep promos that would be shown on the air- Assisted in publicity efforts for the FOX25 Morning News Zip Trips (live news broadcast offsite for 4 hours every Friday) and got the chance to help out at one of them - Received training on DVC-Pro tape deck, M100 deck for viewing, and News Interplay system- Observed everyone's position in my department and learn about other departments as well

• 

  Kel & Partners

  May 2013 - Aug 2013

  Public Relations Intern

  - Wrote pitches for our clients- Responded to ProfNets/HAROs- Clipped media hits and worked on publicity reports - Created media lists- Researched industry trends. - Learned the Cision database

• 

  New York Life Insurance Company

  Dec 2013 - Jan 2014

  Intern

  - Processed new business applications- Maintained the client database, worked with clients, and assisted in case developments- Performed general office duties

• 

  TRU2U Communications

  Jan 2014 - Apr 2014

  Public Relations/Communications Intern

  - Assisted with media relations- Pitched to reporters and created media lists- Followed up with clients - Creating content, managing posts, accounts and followers for multiple social networks. - Reached out to campus organizations, networked and researched for TRU2U, the social change brand scheduled to launch in 2014

• 

  TechTarget

  Jun 2014 - Jul 2015

  Program Performance Associate

  - Draft and revise email/marketing copy for networking promotions- Create subject lines and titles to maximize leads- Optimize website keywords, sites, and topics to accurately target relevant audiences- Utilize multiple IT systems through PDS, Bitpipe and e-Dialog

• 

  AMP Agency

  Jul 2015 - Jun 2018

  Cultivate successful display, programmatic media and influencer strategies across formats and channels. This includes:- Collecting and analyzing information during the RFP process and complete final negotiations to secure media- Developing and presenting media plans to client and internal stake holders, as well as all campaign reports- Implementing and managing campaigns once live and ensuring thorough QA- Reconciling media plans with actual delivery by media vendors- Work with integrated media and account teams to manage goals, address client needs and communicate results and insights- Demonstrate strong problem solving ability and provides solutions for client difficulties when appropriate- Build consumer segments in various syndicated research tools such as Nielsen and ForresterAccounts include: Mission Foods, Combe, AVID, TomTom, Yasso Frozen Greek Yogurt Bars Show less - Develop on and offsite optimization SEO strategies to improve organic website performance - Provide content development recommendations to increase site visibility within organic search results- Drive the execution of a paid search campaign and several SEO campaigns to meet client needs- Prepare, analyze and present results and reports for clients to measure the value/impact of performance based programs- Utilize reporting tools such as Google Analytics, AdWords, Google Search Console, Conductor, Web Trends and Adobe Site Catalyst to analyze and report on campaign resultsAccounts include: Holland America Line, Iron Mountain, AVID, Princess Cruises, WikiFoods, Contract Logix Show less

  • Integrated Media Planner

    Nov 2016 - Jun 2018

  • Search & Media Coordinator, Integrated Media Services

    Jul 2015 - Nov 2016
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  Spotify

  Jun 2018 - now

  Markets covered: New England, New York Markets covered: New England, Minneapolis, New York

  • Client Partner

    Jun 2022 - now

  • Senior Account Manager

    Feb 2022 - Jun 2022

  • Account Manager

    Apr 2021 - Feb 2022

  • Client Solutions Partner

    Mar 2019 - Apr 2021

  • Sales Planner

    Jun 2018 - Feb 2019