Sapan Chatterjee

Experience

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  Unilever

  Jan 1992 - May 2010

  Area sales and customer manager

   took a new challenge as water was just a concept which has to be proven. setting new rules for the game in west-bengal and orissa. establishing the brand as no.1 player in the entire region last rating by a.c.nelson for people engagement was above 80%. managing, training and motivating existing sales team to drive revenue growth.  develop and manage efficient distribution networks for sales.  develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team.  collecting customer and market feedback to analyze the category growth trends and giving periodical forecasting to customer marketing & supply chain team. show less

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  Paras Pharmaceuticals Ltd

  May 2010 - Sept 2011

  Regional manager

   handling a greater realm of otc business, general & modern trade. responsible for over & above 7% of the overall company’s business.

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  Emami Ltd

  Nov 2011 - Sept 2017

  Area sales manager

   handled 4.5 crores of monthly revenue with a covered population of 6 crores. led the team of 84 people to achieve the targeted sales volume and market share managed network of 47 urban distributors, 7 super stockists & 221 substockists in rural area. conducted retail exercise for product placement, brand visibility & retail engagement strengthened distribution parameters by ensuring width/depth at retail points streamlined the process of stock management at warehouse to ensure availability implemented royalty programs for channel partners for efficient distribution ensured strategic branding and availability of pop materials at customer touch points training & coaching team on process, policies, soft skills and handheld devices development of in-depth & in-gene inception of secondary driven primary culture. deep focus on rural penetration has given the company a new realm to discover as a way forward. developed retention & motivation culture. show less

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  Rasna Group (Pioma Industries Limited)

  Oct 2017 - Jun 2018

  Regional sales manager

   worked for increasing distribution and sales in gujarat and rajasthan. trained the manpower and spearheaded a team of 73 personnels to achieve the organisational goal. appointed new db at uncovered areas. successfully launched 10 new products. increased coverage in urban & rural markets. made sops for good operations.

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  RSH Global

  Jul 2018 - Jul 2022

  Regional sales manager
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  Nuvae Healthcare

  Feb 2022 - now

  National sales manager