Parul Parmanand

Experience

• 

  EClerx

  Nov 2010 - Mar 2013

  • Managed content operations of Dell’s Large Enterprise segment globally; Responsible for marketing, strategic planning and requirement analysis; Achieved 5% rise in the online sales. • Analyzed Business Cases, developed Project Plan and allocated Work Packages for different Dell campaigns, product launches• Liaised with Dell’s online content editors across NA, EMEA and APAC to not only launch 5 successful product campaigns but also to manage daily operational tasks • Led training and development activities for team of 25. Conducted training sessions, created Standard Operating Procedures (SOPs), process flows and other training assets for quick ramp up of new joiners• Identified and minimized manual interventions required for localization of online assets resulting in 10% saving in FTE requirements; My work was used as skeleton for similar optimizations globally• Forecasted Translation budget for Dell’s Large Enterprise segment for over 8 quarters; Implemented and Managed Translation Memory that saved 5% of the customer’s quarterly spend on translation• Participated on business planning session with customer and subsequently defined team’s quarterly roadmap; Created Reporting Dashboard to monitor team’s KPIs • Performed Content audit of Dell’s Large enterprise pages to validate data precision; Designed and managed SharePoint based Lesson Log to track audit findings that reduced risk of recurrence by 30%• Managed the complete lifecycle of Large Enterprise’s online assets across Dells’ 5 product launches; Coordinated with cross-functional teams to create and globalize websites in 9 languages for the go-live• Received “Analyst of the Quarter”, Awarded to 5 employees across the organization on a quarterly basis, for excellence in project management; • Selected thrice among a team of 100 for SPOT rewards that recognized customer appreciation of my work Show less • Responsible for Dell Large Enterprise Segment’s web presence. Created SharePoint based Content Inventory to maintain the freshness of web content resulting in 5% increase in conversion rate• Led Business Process Improvement initiative to automate updation and recovery of stale pages in CMS resulting in 10% FTE saving• Analyzed Dell Large Enterprise’s online content and site layout to generate statistical analysis report; Used these reports to project search engine traffic patterns and implement Search Engine Optimization (SEO) strategies for Dell’s Websites across 9 countries and 6 languages• Coordinated translation of pages/texts using SDL-TMS for 6 new site launches. Streamlined the globalization process workflow by reducing the intermediate steps and achieving turnaround time saving of 10%• Monitored social engagement metrics on Facebook, YouTube, Twitter and other platforms; Leverage Posterous platform to manage Blog postings for various Dell campaigns• Performed User Acceptance (UAT) and Regression testing on the new features introduced in MOSS Content Management System Show less

  • Project Manager

    Nov 2010 - Mar 2013

  • CMS developer

    Nov 2010 - Nov 2011
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  Kurve

  Feb 2014 - Aug 2014

  Project Manager

  • Analyzed and corrected the resource utilization process used for internal reporting and external billing purposes; Developed framework to classify reported effort accurately resulting in 60% more accurate costing and billing report• Restructured historical projects using the new resource utilization framework; Corrected errors in historical data and adjusted billing and costing reports accordingly; Uniform framework for reports allowed for comparisons across time and projects to identify trends• Trained the team on new project management tool and generated help articles to reduce the learning curve; Transitioned team to the new tool within 2 weeks without major issues Show less

• 

  Thebigword

  Dec 2014 - Dec 2015

  Localization Project Coordinator at Google

  • Managing localization project management initiatives for Google Chrome from initiation to global launch• Responsible for defining overall project scope, requirement analysis, work allocation to vendor teams and project coordination to deliver the quality of service within agreed deadline and budget• Led Linguistic Quality Assurance (LQA) projects to ensure delivery of high quality content to Chrome users worldwide• Liaison for cross-functional teams internal and external to Google during successfully launches of new products, website and online campaigns for worldwide markets Show less

• 

  Google

  Jan 2016 - May 2016

  Localization Project Coordinator and Training Specialist

  • Successfully managed localization projects from conceptualization to launch of multiple Google cast hardware releases across various international markets • First point of contact for localization vendor teams on all Google Cast projects; Responsible for coordinating day-to-day activities between internal and external teams through consistent, clear and decisive project management • Responsible for coordinating across product, engineering, marketing, legal and customer support teams to ensure right requirements are addressed by high quality localization solutions• Planned various multi-phase international product launch timelines by allocating resources from multiple vendors and coordinating among all internal and external teams• Liaised with external vendors to ensure Google's voice is represented throughout all localized content, including user interface, help articles, and marketing assets. • Liaised with external vendors to ensure Google's voice is represented throughout all localized content, including user interface, help articles, and marketing assets• Led quality assurance projects and developed a new triaging system for linguistic and functional bugs to ensure rapid delivery of high quality content• Spearheaded the development of training manuals and other assets for new hires; One of the 3 training specialists responsible for smooth and quick ramp up of new team members Show less

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  Google

  Aug 2016 - Jan 2017

  Program Manager

  • Manage multiple vendors teams to develop project plans, negotiate on specific SLAs and KPIs requirements and Project manage for all necessary initiatives where Vendors are required to participate and deliver results• Lead for coordination between 4 different Vendor teams and Google’s Localization staff; Point of contact to address issues, project action items, quality concerns, operational tasks etc. for each of the vendor teams• Collaborate in incubating new vendors for the Localization team across all regions; Responsible for gathering necessary RFI/RFP information and managing vendors’ Proof of concepts (POC) that helps analyze vendor capabilities• Help draft onboarding assets, training curriculums and implementation best practices for vendors globally; Lead effort to develop operational playbook on vendor engagement for internal teams• Participate in regular vendor business reviews; Analyze quality of deliverable and other feedback channels to maintain vendor scorecard and develop an action plan for process improvement• Develop a strong relationship with the Google Contracts team to provide all necessary information to create/update/renew/negotiate contracts with existing or potential Vendors Show less

• 

  SDL

  Jan 2017 - Aug 2017

  Project Manager

  • Responsible for coordinating across product, engineering, legal, marketing and customer support teams to ensure right requirements are addressed by high quality localization solutions.Responsible for managing localization project schedule and requirements across internal and external resources.• Line manager for 2 project coordinators; including training and development, objective setting and monitoring.• Liaised with client’s stakeholders across NA, EMEA and APAC to launch 2 successful product campaigns andmanaged day-to-day operational and qualitative issues associated with their online assets.• Proactively created an automation within a tool which led to time saving of 4 hours per week.• Gather data on the cost, timelines and quality of the projects and manage localization budgets for them. Show less

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  Apple

  Sept 2017 - now

  • Responsible for managing end to end life cycle of a localization project including ​translation, validation, and in-context review for Apple's Retail Marketing and Today at Apple.• Main point of contact for managing collaboration across various vendor teams to deliver projects on time with high linguistic quality; Regularly interface with multiple cross functional internal and external stakeholders.• Manage validation for Retail Campaigns like Holiday, Black Friday, Back to School etc.• As process lead, I proactively identify potential issues that may arise during the entire lifecycle and preemptively devising innovative solutions to address them.• Streamlined translation workflow for Surveys. Created new template for source documents that provided the right context for linguists and as a result reduced their follow up queries by 70%• Successfully pitched for a full audit of survey content to improve quality; Completed a pilot that identified ~150 issues and resulted in refreshed survey content; Full audit planned in FY18Q4. Show less

  • Program Manger, AppleCare Digital

    Sept 2021 - now

  • Localization Producer, Retail Marketing

    Sept 2017 - Aug 2021