Sukamal Pal

Experience

• 

  Solutions Digitas

  Feb 2011 - Apr 2012

  Team Coordinator - Search Engine Marketing Analyst

  Knowledge in Search Engine Marketing (SEM), Pay Per Click (PPC)Experience in Search Engine Marketing :Managing a Team of SEM Analysts at Solutions Digitas and work closely with the Offshore Account Managers for various Accounts and updating and implementing the changes.# Pay Per Click Management(Google AdWords,MSN AdCenter,DART, Benchtools, Kenshoo, Marin, Atlas).# Campaign Management.# Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to recommend on how to best optimize the programs.# Trafficking and Update campaigns through Google Adwords, MSN Adcenter and third party Management systems like DART Search, Kenshoo, Marin, Atlas(Microsoft).# Perform Quality Assurance to assist AM with completion Daily, Weekly, and Monthly QA checklists.# Produce and deliver scheduled and ad hoc reports.# Competitive Reporting from Benchtools.# Negative Keyword Development.# Performance Optimization.# Quality Assurance.# Coordination with the offshore Liaison, Account Managers and Clients. Show less

• 

  Pensa Media

  Jul 2012 - May 2014

  # Mentoring and Evaluating Adwords professional team of SEM Leads. Provide Training and QA of Team Members.# Ramp up team members to handle clients and manage book of accounts efficiently.# Monitoring team's performance and presenting regular reports on performance trends.# Managing book of 30+ accounts in Google Adwords of various industries (B2B and B2C) like, Travel, Hotels, Education, Real Estate, Heavy Machines, Machine Parts.# Analysis of keywords, profitability analysis, competitive research, analysis of web analytics and reporting. Show less # Quality Check of Team’s assigned accounts and provide best strategy depending on business needs.# Successfully managed book of 150+ accounts (B2B and B2C) for industries like, Travel, Hotels, E-Commerce, Education, Real Estate, Automobiles, Heavy Machines, Machine Parts.# Understand business needs and implement most efficient Digital Marketing strategy to clients for better ROI.# Built, restructured and optimized PPC campaigns on Google, Bing for Indian clientele.# Identified and proposed new opportunities to increase conversion and Revenue volumes.# Built custom reporting & Analysis with Impactful recommendations to improve on overall ROI.# Lead efforts to automate optimizations (built VBA macros for SQR, bid optimizations and other keyword level Analysis, campaign creation, DKI ad copy creation ) which improved the Team’s efficiency and minimized fatigue. Show less

  • Team Lead - SEM

    Oct 2013 - May 2014

  • Quality Check - Product

    Jul 2012 - Sept 2013
• 

  Resultrix

  Jun 2014 - Sept 2015

  Manager - Paid Media

  •Responsible for managing accounts of overall monthly budget of INR 2 Cr (approx.) across various Digital Marketing Channels•Initiated and Scaled up App Install campaigns for OLX, Airtel myApp and Airtel Wynk from the scratch with continuous growth in number of App Installs and optimizing Cost per Install•Plan and implement various digital marketing activities for Brand promotion and Lead Generation•Strategize Media Channel executions for ROI-effective campaigns and implementing the same to achieve consistent growth in performance metrics•Involved in building strategy and media plan for various clients’ pitch•Assisting clients with daily, weekly, monthly reports of account performance•Day to day liaison with client, media planners, Google representatives for execution of marketing activities•Client Servicing Show less

• 

  Techmagnate: Digital Marketing Agency

  Jan 2016 - Aug 2017

  Sr. Manager - SEM

  •Set PPC strategy to achieve business/client objectives and ensure delivering effective ROI of all the accounts across different Digital channels like Google, Facebook, Instagram, LinkedIn, Twitter, Outbrain, Email Marketing etc.•Plan online marketing campaigns to drive lead generation and sales optimizing on key performance metrics•Understanding clients’ requirements and strategize the same to achieve the goal through paid marketing channels•Building client relationship with the agency through successful delivery of all the requirements and meeting clients’ expectations•Arm the sales team with effective marketing collateral Show less

• 

  GroupM

  Sept 2017 - now

  • Delivery Leader - Biddable

    Apr 2021 - now

  • Associate Director

    Dec 2019 - Mar 2021

  • Business Group Head

    Sept 2017 - Nov 2019