Leah Williams

Experience

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  Freelance

  Jan 2018 - Jan 2021

  Freelance Marketing & Design Consultant

  Combining a deep passion for artistic expression with robust business acumen, I specialized in creating and executing strategic marketing initiatives that elevate brand identity and drive engagement across various platforms for established small businesses. My expertise lies in fusing creative design with effective marketing strategies to deliver compelling and results-oriented campaigns.Strategic Marketing Planning: - Conducted comprehensive market research to identify and target key demographics, resulting in increased brand visibility and engagement. - Developed tailored marketing plans that effectively addressed client needs and maximized reach to core audiences.Branding and Corporate Identity: - Designed cohesive corporate identity packages that included logos, branding guidelines, and promotional materials, enhancing client brand recognition. - Worked closely with clients to create visual narratives that authentically represented their brand values and missions.Graphic and Web Design: - Created visually stunning and user-friendly websites, leveraging modern design principles and ensuring optimal user experience.Social Media Management: - Managed and grew social media profiles for clients, utilizing data-driven insights to craft engaging content and campaigns.SEO and Content Optimization: - Enhanced website visibility through effective search engine optimization (SEO) practices, leading to a notable increase in organic traffic. - Conducted keyword audits and integrated relevant keywords into website content to improve search engine rankings and user engagement.Collaborative Campaigns and Partnerships: - Initiated and managed strategic partnerships with complementary brands, expanding client reach and fostering long-term business relationships. - Coordinated co-sponsored events and affiliate marketing initiatives, achieving higher ROI and brand exposure. Show less

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  Tarleton State University

  Aug 2018 - Feb 2021

  Supervisor
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  Red Horse Boutique

  May 2019 - Jan 2020

  Sales Associate & Brand Ambassador
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  Huitt-Zollars, Inc.

  May 2021 - Jan 2024

  Marketing

  Championed marketing initiatives for a nationally recognized architectural design & engineering firm to help the organization increase brand awareness, capitalize on market opportunities & achieve growth.Key Responsibilities and Achievements:- Successfully planned & launched a new comprehensive social media strategy that increasedengagement by 60% over six months & achieved 8K+ followers over three social media channels.- Was responsible for developing professional promotional materials, website development &maintenance, company news & announcements, presentations, publications & ongoing email blasts.- Collaborated with C-Suite leaders & stakeholders on SOQ & growth strategies to align overall goals.- Achieved team goals with precise scheduling, active SEO dashboards & by conducting market researchto analyze metrics, monitor industry trends & identify opportunities.- Increased younger age demographic engagement by 20% by capitalizing on industry research.- Planned & executed 10 events per year, including exclusive client development events & trade shows.- Increased event attendance by 40% by collecting & utilizing past consumer & attendee insights.- Grew external accounts by 30% by creating professional proposals, presentations & press releases.- Was responsible for submitting professional projects & award applications that led to the firmsuccessfully winning multiple honors within the field of architecture & engineering.- Maintained the firm’s marketing database with accurate project & prospective client details. Show less

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  Brookwood in Georgetown

  Jan 2024 - May 2024

  Marketing & Development Associate

  Successfully managed & executed donor relations & marketing initiatives, while strengthening strategicpartnerships & proactively implementing strategies for optimizing engagement to increase support.Key Responsibilities and Achievements:- Spearheaded the creation & execution of marketing initiatives through social media, branding,newsletters, digital & email marketing channels increasing engagement by 60% in the first quarter.- Oversaw multiple fundraising events resulting in a 40% increase in event attendance & significantincrease in long-term donor relationships.- Exceeded the organizational goals by proactively developing & implementing a strategic plan that resulted in $1.3 million in annual fundraising & $600,000 in the first 3 months.- Successfully managed public relations & 11 strategic community partnerships in the first quarter.- Tracked & analyzed performance metrics across communication channels increasing ROI effectiveness.- Monitored KPIs such as engagement metrics, brand sentiment, websitetraffic & conversion rates to evaluate campaign success & optimize future strategies for growth.- Championed brand management efforts including logo design, brand messaging & positioning tocreate a unified experience across all channels & increase brand effectiveness.- Researched & identified target audiences & opportunities utilizing Google Analytics to drive results.- Effectively led full cycle, comprehensive marketing campaigns that combined social media teasers, PRannouncements, email, print material, advertising & digital marketing to achieve program success.- Acted as the committee chair lead on events & was responsible for increasing awareness,engagement & philanthropic interest across multiple channels to elevate the organization’s mission.- Set timelines & milestones to ensure timely & successful delivery of marketing initiatives.- Responsible for ensuring seamless community engagements initiatives for all impacted. Show less