Hanne Sofie Vaage-Gnilka

Experience

• 

  DNB

  Jun 2012 - Aug 2012

  Summer Internship - Bank cashier

  • Opening and settlement of accounts• Deposits and withdrawals• Account Information• Transmission, Cash Settlement, Currency Exchange

• 

  CMYK Accessories

  Oct 2013 - Aug 2014

  Webshopmanager

  • Start-up and development of Webshop• Facebook advertisement and newsletters as well as evaluation of marketing initiatives• Customer Service and daily operation

• 

  KPMG in Deutschland

  Jan 2015 - Aug 2015

  • Company- and industry benchmarking for strategy evaluation and future business development for clients• Visualization of system context solutions for several carve-out projects• Work stream Intellectual Property mapping for Carve out project • Creation of project pitch documents in the area of Finance and IT• Data transformation for process and system mapping including roles and responsibilities of communications• Create tutorial material for key users and process managers for a process office tool

  • Working Student

    Apr 2015 - Aug 2015

  • Internship

    Jan 2015 - Mar 2015
• 

  Iris

  May 2016 - Jan 2020

  - Expanding analytics capabilities within the agency to develop new revenue opportunities and increase business growth- Training and supervision of junior team members within the area of digital touchpoint, marketing analytics, and data-driven strategy - Setting up tracking concept, analyzing data and generating insights to drive strategic recommendations for B2B clients in Google- and Adobe Analytics- Designing and reporting of Account Based Marketing programs includingthird-party collaboration and data integration- Development of content marketing strategy and communication planningincluding creative conception and asset execution - Monitoring and reporting of website performance and efficiency of campaign activities in Google Analytics- Paid media campaign planning & communication concepts- Creation of SEO concepts and recommendation for optimization - Collaboration with creative team in campaign concept development - Monitor and analyze markets, competitors and customer trends as basis for digital strategies - Strategic project execution and client consulting- Planning and handling of cross-media marketing, lifecycle communication and marketing automation integration projects- Management and development of corporate website migration, redesign and maintenance

  • Senior Digital Strategist

    Jul 2019 - Jan 2020

  • Digital Strategist

    May 2018 - Jun 2019

  • Junior Strategic Planner

    May 2017 - Apr 2018

  • Trainee Account Manager

    May 2016 - Apr 2017
• 

  NoA Ignite Norway

  Apr 2020 - now

  Temporarily managing the Insight & Innovation department in NoA Ignite that consist of 18 talented service- and business designers.

  • Senior advisor Customer Experience and Teamlead

    Jan 2023 - now

  • Acting Head of Insight & Innovation

    Mar 2022 - Dec 2022

  • Senior Business Designer

    Apr 2020 - Dec 2022