
Luuk Hermans

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About me
Operations Director at GroupM Nexus (GroupM Netherlands)
Education

Universiteit Maastricht
2011 - 2013Master Healthcare Policy Innovation and Management
Maastricht University
2007 - 2010Bachelor GezondheidswetenschappenMajor: BewegingswetenschappenMinor: Beleid & Management

Maastricht University
2010 - 2012Master Sports and Physical Activity Interventions
Experience

Gemeente Stein
Oct 2007 - Feb 2014Lid van lokale partij CMBActief in de Commissie Openbare Werken en Milieu Gevraagd en ongevraagd advies geven aan het college van B&W over zaken die jongeren in de gemeente Stein bezig houden
Raadslid
Apr 2010 - Feb 2014Steinse Jongeren Advies Raad
Oct 2007 - Mar 2010

Philips
Feb 2011 - Aug 2011Internship at the department of Brain, Body & BehaviorPromote healthy living for sedentary people

Gemeente Kerkrade
Apr 2012 - Aug 2012Stagiar op de afdeling Werk Inkomen en ZorgResearch into the opportunities and threats of the collaboration between the Social Support Act and the Social Affairs clusters.Onderzoek naar de kansen en bedreigingen tussen de samenwerking van de clusters WMO en Sociale Zaken.

DHL
Nov 2013 - Feb 2014Query Handling AgentTo investigate and resolve invoice enquiries in an accurate and timely matter to enable effective accounts receivables collections. This role resolves invoice enquiries from direct and relationship customers.• Liaise with country customer service, operations, commercial/sales and collections when required • Create and maintain good working relationships with direct and relationship collectors and billing agents • Handle customer enquiries whilst providing professional customer service • Accurately log queries in oracle when required • Manage own queue of queries and set own priorities on a daily basis Show less

Bannerconnect
Feb 2014 - Feb 2019A team manager has responsibilities and authority broader in scope than a team lead and typically reports into a director or general manager level role. - Providing guidance, development and coaching to direct reports, mostly comprised of senior programmatic specialists or team leads.- Defining KPIs for the team and making sure and acting towards meeting the set KPIs.- Ensuring clarity around priorities and goals for the entire team and translate these to individual goals.- Approving and discussing requests for investment and/or resources to the Director of Operations. - Developing and refining performance and evaluation methods.- Focus on talent identification, job roles and development processes for the team.- Dealing with overall performance issues, terminations, quality, and client satisfaction.- Encourage to work across functions with peers in other teams to ensure collaboration for shared goals.- Working with senior management and other peers and functions for strategy development and execution planning. - Communicating financial and goal results and key performance indicators.- Stepping up as the main point of contact and being responsible and accountable for the team. Show less The Team Lead is responsible for managing the team members of Campaign Operations. The Team Lead is also responsible for evaluating the people in his or her team. In addition, the Team Lead remains responsible for daily managing online campaigns and proactively advising of (internal) customers on topics such as bid strategies, campaign set-up, dashboarding, analysis, etc. This leads to a structural increase of insight and knowledge which in turn leads tot achieve previously set internal and external objectives.The Team lead’s role is crucial to ensuring the success of online campaigns from initial implementation to final delivery. The role includes regular day-to-day communication with clients, Media Investment and Implementation Managers to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience,flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly. Show less What if advertising didn't have to be an annoying interference, but could actually be helpful and informative, showing you products you're interested in at times when it makes sense to see them? That's what we do at Bannerconnect. We're a technology-enabled service provider, specialising in programmatic and digital advertising. We combine data, innovation and industry expertise to reach your ideal audience on a one-to-one level. This powerful blend of people and technology has been helping large advertisers, trade-desks, agencies and publishers maximise the value of the digital advertising they buy or sell for over a decade. We started out in Sittard as just three engineers, growing over the years to be nearly 100 passionate people strong, and are now part of the world's largest media company, WPP. Show less
Team Manager
Jan 2018 - Feb 2019Team Lead
Jul 2015 - Jan 2018Campaign Manager
Feb 2014 - Jul 2015

Greenhouse
Feb 2019 - Feb 2023The Head of Operations is responsible for operational management of the crafts within Greenhouse and seeks collaboration with the operational leads of the GroupM agencies to optimize the operation within GroupM. His goals are to bring the crafts and agencies closer together, to ensure that agreement is reached and results are achieved at the process or project level. Within the crafts this leads to the adjustment of process flows for the benefit of cost efficiency/effectiveness and this must be in balance with the services that we offer our customers. He strives to continuously improve the quality of the output through short term optimization and longer term standardization/automation opportunities within the process range.The Head of Operations is involved with stakeholders in the field of craft specialisation, processes or tooling and has the mandate to make decisions to move the business forward. Examples of stakeholders are: Directors & HOs of (sub-)crafts, project owners from OneERP, Next Level Campaining & Jarvis, or Finance. Based on these discussions/decisions, the Head of Operations is able to translate the outcome to the various agencies in order to maximize the impact. In addition, the Head of Operations will annually translate the (financial) goals and/or KPIs of GroupM, implement them and ensure that these are achieved in collaboration with the other stakeholders. Show less The Head of Display is responsible for the continuous competency development of specialists (incl. hiring & retiring), share knowledge and promote improvement within their area of expertise. End responsible for the Display craft. Thought leader for the craft area of expertise. - HR responsible for the development and billability of the craft experts- Facilitate development and lifelong learning of programmatic specialists. - Responsible for setting standards and defining competencies for the Display craft.- Responsible for ensuring that Client teams are staffed with the right people that have the right competencies and are working according to standards and guidelines that apply across the Craft teams.- Stimulate knowledge sharing within and beyond the craft and our own organisation.- Ensure that the ways of working within the expertise area of the Display craft are clear, defined and implemented consistently across the Portfolio.- Hiring and retiring of programmatic specialists together with Display team leadsGreenhouse is a brand & performance agency with over 500 experts in data, media, creative andtech. We love to work with brands that appreciate the skills, drive and vision we bring to the table.By investing in talent and good ideas since 2006, Greenhouse has evolved into the innovative,creative and entrepreneurial agency our clients ask for. Greenhouse, a WPP agency.www.greenhousegroup.com. Show less
Head Of Operations
Apr 2022 - Feb 2023Head of Display
Feb 2019 - Apr 2022

GroupM Netherlands
Feb 2023 - Oct 2024Director of Operations• Oversee operational management and process optimization across GroupM Nexus.• Collaborate with operational leads to enhance integration and streamline operations within GroupM.• Lead initiatives to align crafts and agencies, ensuring process efficiency and service excellence.• Drive continuous improvement through short-term optimization and long-term standardization/automation.• Engage with stakeholders, including Directors, Heads of (sub-)crafts, and project owners, to drive business progress.• Translate GroupM's financial goals and KPIs into actionable plans, ensuring successful implementation and achievement with stakeholders. Show less
Licenses & Certifications
- View certificate

Leiding geven
SYNTRA-bedrijfsopleidingenNov 2015 - View certificate

Lean Six Sigma Orange Belt
UNC Plus DeltaNov 2015 - View certificate

Xaxis Management Academy
XaxisJan 2017 
Managementtraining
ExelliorFeb 2018
Languages
- enEnglish
- duDutch
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