Oliver Jahn

Experience

• 

  SevenOne Media GmbH - ProSiebenSat.1 Media AG

  Aug 2006 - Dec 2010

  Product, Brand & Marketing Management

  Staff position reporting directly to MD Marketing & Operations // Product management special ads // Steering of product portfolio by revenue and strategy analyses (BCG) // Reporting and development of recommendations// Development of sales strategies during a merger // Process optimization // Evaluation of potential business // Creating speeches and presentations for the management (national / international) // Sales support

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  Turner Broadcasting System

  Jan 2011 - Dec 2011

  Ad Sales Manager

  Heading the ad sales team tv & online (DACH) for several pay tv channels (2 FTEs) // Key account management and development of partnerships with clients, agencies and sales houses // Development of sales strategy // Steering of tv and online sales houses // Person responsible for revenue reporting to VP, MD & Headquarter UK

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  ProSiebenSat.1 Media SE

  Jan 2012 - now

  KEY ACHIEVEMENTS:+ Development of the “brand vision ProSieben 2025” in consideration of the technological evolution and trends like Amazon Alexa or Google Home + Participant of the leadership program “Squared Guru” by GOOGLE: “Digital transformation, smart home and its impact on brands”+ Brand Experience Marketing: Lead and initiator of the serial branded music event PROSIEBEN IN CONCERT. Artists until today: P!NK, CRO, ALLE FARBEN, Rita Ora, Robin Schulz, Kontra K, Sarah Connor, Robbie Williams+ Operational and strategic campaign lead of our successful ProSieben-App: 2 mil. downloads within 6 months+ Heading the ProSieben lifestyle & VR campaign with Jérôme Boateng 2016+ Brand Lead of the ProSieben image campaign 2018 with top music host RITA ORA and all ProSieben hosts (TV, Facebook, Instagram, YouTube, DooH).JOB DETAILS:Responsible for all brand and activation campaigns classic and digitally // Evolving the brand strategy and positioning // Leading interdisciplinary project and internal & external agency teams // Decision power and coordination of brandings, licensing, events and music cooperations // Close cooperation with the SVP Marketing regarding strategic and digital projects // Creating storylines & presentations for the channel MD // Development of all B2B Roadshows of the ProSieben GM // Guidance of all digital and classic departments regarding CI and style guide // Budget responsibility and planning // Development of strategic marketing and communication roadmaps for tv & digital Show less KEY ACHIEVEMENTS:+ Development and testing of an e-commerce platform for licencing, merchandising and ‘shop-the-look’ products (focus on fashion) // Presenting the idea to the board and top management+ Winning the ‘ProSiebenSat.1 Allstars Award’, category ‘Best Crossover Team’: Developing a vision of a content related e-commerce shopping app.+ Conception of B2B roadshow with Joko Winterscheidt and Klaas Heufer-UmlaufJOB DETAILS:Project lead to develop a content related e-commerce solution for tv shopping based on second screen technologies including conception and internal testing // Innovation scouting and evaluation // Conception and heading the organization of the P7S1 Top 1 customer event SUMMER-SCREENING (comparable to the US Upfronts in NY), TV DAY & STRATEGY DAY // Creating speeches and presentations for the management (national / international) // Development of strategic marketing and communication roadmaps for tv, digital and print // Strategic trade marketing Show less

  • Senior Brand Manager ProSieben

    Dec 2015 - now

  • Senior Marketing Manager Strategic Marketing

    Mar 2014 - Nov 2015

  • Sales Manager Special Ad Sales

    Jan 2012 - Feb 2014