Sandya M

Experience

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  OptiSol Business Solutions

  Sept 2022 - Oct 2022

  Marketing Research Analyst and Digital marketing

  •Marketing research is the process of gathering, analyzing, and interpreting information about a market, including potential customers, competitors, and the overall industry.•Competitor analysis is a critical component of strategic planning for businesses.•the process of researching your competitors to gather insights about their keyword, content, and backlink strategy and using those insights to improve your own SEO.•the promotion of brands to connect with potential customers using the internet and other forms of digital communication.•Digital marketers leverage various digital channels and platforms to reach their target audience, increase brand awareness, drive traffic, and generate leads or sales.•SEO - Search Engine Optimization – Implement SEO Strategies to Increase the Organic Traffic to the Website via ON page & OFF Page Optimization • SEM - Search Engine Marketing, PPC, Display Ads, Search Ads, Remarketing Ads, Conversion optimization, quality rate.• SMO - Social Media Optimization - Implementing Social Media Strategies for the Products using Best Channels like Facebook, Twitter, LinkedIn, Pinterest, Google plus, Stumble upon, Foursquare, Reddit, etc.• SMM - Social Media Marketing – Paid ads in Facebook, Twitter, LinkedIn, etc.…• Implementing All the Product Marketing and Digital marketing activities to standardize the strategy of the marketing plan • Content Marketing for Evaluating the Products • E- mail Marketing • Lead Generation, Guest Blogging, business research, Market research• Landing Page Creation and Analysis Show less

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  Tiaano-Project

  Sept 2022 - Oct 2022

  Marketing Executive

  • Marketing in manufacturing involves promoting and selling products produced through the manufacturing process.•Target Audience Identification•Product Positioning•Manufacturers need to identify their target audience, whether it's other businesses (B2B) or end consumers (B2C).•Develop a strong brand identity that reflects the company's values and quality of products.•Needs and preferences of the target market helps in creating effective marketing strategies.•Form partnerships with complementary businesses in the industry. Collaborate on joint marketing efforts or co-host events to expand your reach and generate leads from shared target audiences.• Update the day-to-day lead in ERP.• This leads to better inventory management, reduced lead times, and improved overall supply chain efficiency.•ERP systems include CRM modules to manage customer interactions, sales, and marketing activities. Show less

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  FuelDigi Marketing Private Limited

  Mar 2023 - May 2023

  Search Engine Optimization Executive

  • SEO - Search Engine Optimization – Implement SEO Strategies to Increase the Organic Traffic to the Website via ON page & OFF Page Optimization •Search Engine Optimization, is a set of practices and strategies aimed at improving a website's visibility in search engine results. •Off-page SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility.•Off-Page SEO techniques are Backlinks analysis , Domain Authority, Social bookmarkting Submission, Free classified Submission, Business Listing, Article submission, Forum Submission, Video Submission, Image Submission, Blog submission, profile creation.•Keyword research is a crucial step in the search engine optimization (SEO) process. It involves identifying and analyzing the words and phrases that users enter into search engines when looking for information, products, or services.•SEO tools are Moz, Google Keyword Planner, SEOquake, Canva•Analyze the keywords your competitors are targeting.•Input your initial keywords and explore related terms, search volume, and competition.•It's a crucial aspect of search engine optimization (SEO) as higher keyword rankings generally lead to increased visibility and traffic for a website.•report analysis, Daily/ weekly Keywords Ranking Reports Analysis. Show less

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  Tecminion

  Sept 2023 - Nov 2023

  Digital Market - SEO & SMM

  • Researching the best social media networks for the business to focus on• Designing the brand’s social media pages and profiles• Creating a social calendar and scheduling posts• Learning the target audience and the most appropriate types of content to use•Tracking the engagement for posts• Reviewing competitors’ social media presence• Checking for user-generated content• Researching topics and trends for your industry• Planning content for a variety of channels• Editing content to ensure it aligns with the brand’s style• Scheduling and publishing content• Managing the distribution and promotion of content• Monitoring content performance• Collaborating with other departments to align content with the overall marketing strategy• website design in wordpress• Collect paid lead from Facebook Ad, CRM• Maintained lead database sheet• Design post in Canva• Post in Ads in facebook, linkedin,etc Show less