Ronan De La Morlais

Experience

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  PARADOX ASIA 杭州鼎世

  Sept 2011 - Jul 2012

  Sales Manager Off-trade - China

  In charge of 3 brands within Paradox group: Leading imported wine company in China retail channel Design and implement AYL brands activations including the wine fairs (reporting +30% vs LY). Train and lead a team of 4 interns: Direct sales and events organization.

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  Hennessy

  Jan 2014 - Jul 2014

  International Project Manager Assistant

  Hennessy International HeadquarterDevelopment and implementation of business-oriented solutions for Merchandising and Visual identity.  Work with the Brand Managers and Business Developers based on critical timelines and budgets. Develop Merchandising and Spaces with Creative agencies:Hennessy 250 Years, Hennessy showrooms, Night visibility. Limited Editions, Pop-up, Displays.

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  Moët Hennessy

  Apr 2015 - Aug 2017

  Country Manager - Gabon

  Moët Hennessy Africa Middle-EastReporting to the Market Manager (Western & Central Africa). In charge of the Sales and Marketing strategies for 10 brands within the country. Portfolio gross sales: 5 M€ / A&P Budget: 300,000€ Build and implement local plans with distributors to develop our business On and Off-trade. Pilot the PnL and master the nascent market to manage efficiently all brands and budgets. Manage the stakeholders (Distributors, Trade partners, Region), including during political crisis. Provide training (6 pax sales team), sales incentives and marketing support to our partners. Show less

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  Moët Hennessy Diageo Malaysia

  Sept 2017 - Sept 2020

  Reporting to the Marketing Director. Lead the sustained growth of the portfolio and coordinate with the stakeholders (Codir, Region, Maisons). Develop new channels of distribution.Portfolio gross sales: 8 M€ / A&P Budget: 600,000€ Build and implement Marketing plans for each brands, with cultural/consumers relevances.  Brand Management and business development: Pilot the PnL, Volumes forecasts, Financial reporting and Optimization initiatives (pricing, road to market, distribution, organization). Calendar of activations On and Off-trade, Events organizations with creative and PR agencies. In charge of “Innovations”: new channels of distribution (Private Clients, E-Commerce). Ambassador of the company transformation “Shaping Change”, Education workshops, Recruitment and training of a new team member, Induction programs. Show less

  • Portfolio Manager - Champagne Houses, Wines & Innovations

    Jan 2019 - Sept 2020

  • Brand Manager - Dom Pérignon, Estates & Wines

    Sept 2017 - Jan 2019
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  Moët Hennessy Diageo Hong Kong & Macau

  Sept 2020 - Jan 2022

  Sales Manager

  Develop and reinforce 20+ Wines & Spirits brands across the On-trade channel. Coordinate long-term partnerships and contracts with Restaurants, Bars and Membership Clubs. Prospect and lead negotiations for the acquisition of new accounts/groups. Manage the PnL. Strategize monthly activations to support our partners and boost sell-out. Orders and deliveries coordination with the Customer Service team.

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  Champagne Taittinger

  Jan 2022 - now

  Export Director APAC