Conrad Allum

Experience

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  University of Hertfordshire

  Feb 2012 - Apr 2012

  Student Telemarketer

  •Eight week project where we contacted UCAS students who applied to join the University•Helping students of all nationalities their application problems •Communicating with both parents and students, answering any questions they had about the University•Completing a short survey throughout the call to collect data •To encourage and persuade the applicant to choose the University of Hertfordshire as their first choice

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  Norwich City Football Club

  Sept 2012 - May 2015

  Matchday Programme Contributor

  Matchday Programme contributor:2012/2013: Contributing a six-page section on the visiting team, providing an analysis of each member of the opposition squad whilst identifying the three key players to watch out for.2013/2014: Producing a fact panel on the visiting team, picking out one key player and writing a preview of the next team to visit Carrow Road2014/2015: Writing a piece on the opposition's star man alongside a fact panel of the visiting teams squad

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  University of Hertfordshire

  Nov 2012 - Feb 2013

  Paid student blogger for the University's Careers and Placement Service blog Part time work experience• Writing up press releases for the local and national press• Interviewing members of staff and students for internal publications• Producing case studies on successful graduates for the University website• Monitoring the coverage the University receives in the media• Producing content for the University’s blog• Assisting with events such as the recent graduation ceremony

  • Careers and Placement Service Student Blogger

    Oct 2012 - Feb 2013

  • Media and PR Assistant

    Nov 2012 - Jan 2013
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  London Borough of Camden

  Sept 2013 - Jul 2014

  Assistant Communications Officer

  Assistant Communications Officer within the communications team at Camden Council contributing to wide-ranging internal and external communications projects.Key Experience / Skills:• News story writing• Sub-editing copy• Intranet management • Content management systems• Facilitation and analysis of focus groups • HTML coding• WordPress• Project communications• Google Analytics

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  Jaguar Land Rover

  Jul 2014 - Nov 2018

  Currently working in Jaguar Land Rover's Public Relations team on a two-year graduate scheme. I joined the company in July 2014 alongside two other successful applicants following a highly-competitive process. It was the first time the company had offered a PR scheme as part of its annual graduate intake. July - December 2014: Land Rover PR team: Design Communications • Identifying opportunities for brand coverage within lifestyle and design media• Building relationships with influential non-automotive media• Content production and event support for executives• Event organisation, support and delivery• Coverage and tone analysis across all platforms• Media training• Product launchesDecember 2014 - April 2015: Corporate PR Team: Motor Show PR Coordinator • Motor show organisation, support and delivery• Managing Executive Interview Schedules• Interview lead on motor show press days: Handling live print & broadcast requests• Media liaison• International markets coordination April 2015 - August 2015: Corporate PR Team: Technology & Innovation Communications Officer• Creative: Working with researchers & engineers to produce engaging content• Building relationships & liaising with influential technology publications• Speech writing & messaging• Event planning and delivery, including Jaguar Land Rover's Annual Tech Showcase• Coverage and tone analysis across all platforms• Media training for external presenters• Film shoot management & storyboarding• Collaborating with broadcast media, e.g. BBC Building Cars Live featuring Jaguar Land RoverAugust 2015 - Present: Corporate PR Team: PR Communications Officer• Corporate messaging & issues management• Monitoring media landscape• Executive briefing• Handling media requests• Proactive PR strategy & output Show less

  • Jaguar UK Senior Press Officer

    Sept 2016 - Nov 2018

  • PR Communications Officer

    Jul 2014 - Sept 2016
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  Dennis

  Feb 2016 - Mar 2016

  Auto Express Magazine Work Experience
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  Gocycle - Karbon Kinetics Ltd

  Nov 2018 - May 2024

  International PR Manager

  Responsible for setting the global public relations strategy and driving exposure and awareness for Gocycle, a brand who set out to create the world's best urban electric bikes. Gocycle was founded in 2002 by former McLaren Cars Limited design engineer Richard Thorpe who established his own business, Karbon Kinetics, to embark upon creating his two-wheeled electric dream. Sixteen years on and that dream is a reality with the Gocycle brand renowned the world over for its innovative products, stylish designs and pioneering spirit. Show less

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  Porsche Cars GB Ltd

  May 2024 - now

  Product PR Manager