Fernanda Gomes Luz Braga Simonini

Experience

• 

  PricewaterhouseCoopers

  Nov 1999 - Jan 2002

  -Projects in clients,analyzing their environment,mapping business processes,identifying gaps between current and ideal situation,proposing objectives to be reached and viable actions,applying Relationship Marketing knowledge and elaborating pilot projects involving processes,people,systems,strategies and culture,aiming improvement of customer and company interactions. -Pioneer internal project for PwC and Oracle Excellence Center,being responsible for processes definition and strategies for Marketing,Sales,Compensation and Call Center areas.Supported the definition of the implementation scope,configured and customized the tool,and tested,gathering and organizing material and documents to be used as a template for future implementations. -Elaboration of documents and presentations to customers and prospects,containing information about CRM concepts,their practical applications according to industries and structures of each company analyzed,and the services proposal of PwC for them. Exibir menos

  • CRM Consultant

    Jan 2001 - Jan 2002

  • Intern

    Nov 1999 - Jan 2000
• 

  Bisado.com

  Jan 2003 - Jan 2004

  Journalist

  Bisado.com is the leading Brazilian informative website for the Boston Area community. • Internship of 200 hours, as part of the extension program for practical training of writing/publishing knowledge acquired in the courses. Writing for a news column about important issues for Brazilian Community that lives in the Boston Area (events, education, politics, immigration, health, etc).

• 

  BACCNE

  Jun 2003 - Jan 2004

  Coordinator

  BACCNE is the Brazilian American Chamber of Commerce of New England• Developing membership database, market segmentation, internal and external communications, planning events and connecting Brazilian/American business owners as well as potential owners with a variety of resources through events, education, training, networking and technical assistance.

• 

  Everis (former DMR Consulting)

  Jan 2004 - Jul 2005

  Senior Consultant

  Effective participation on global projects for big companies, especially on financial and telecom industries. Leads teams for processes and systems mapping, conducts meetings with key people in the client, analyzing data, elaborating documentation and presenting work progress reports

• 

  Arco Global

  Jan 2004 - Jul 2004

  Process Consultant

  Arco Global is a Brazilian consulting company, owned by Israeli professionals, specialized in loss prevention services• Effective participation on a project for Brasil Telecom (the telecommunications company responsible for 10 states in Brazil), being part of meetings with key employees, mapping processes and systems focused on Public Telephony department, analyzing calls data searching for fraud patterns, elaborating work progress reports and the final presentation with the developed work and new improvement proposals for the client (both in English and POrtuguese). Exibir menos

• 

  Ericsson

  Jul 2005 - Jan 2007

  Process Specialist

  Strategic Support and Change Management for internal improvement projects• Part of the operational excellence structure, which supports company’s board of directors and VPs, leaded people from different areas and managed internal improvement projects in areas such as HR, Sourcing, Network Services, SAP implementations, and several other changes on company’s supporting areas. • Acted as PMO for a low cost startup company and for the merger with a similar company. • It was used Six Sigma methodology, in which was certified as yellow belt, as well as PMI and internal methodologies. Exibir menos

• 

  Convergys

  Jan 2007 - Jan 2009

  Business Consulting Project Manager

  • Project manager on the strategic consulting team for Latin America, acting on customer relationship and operational excellence in contact centers, has developed new business, proposals, business cases, using company's methodologies. • Management of both analytical e functional teams for system and processes implementation on companies belonging to several industries, reaching the optimization of their customer interactions jointly with cost reduction and revenue leverage. • Managed project of analysis and strategic recommendations for improving system and end-to-end billing process for a big telecom company, aiming deadlines and quality deliverables Exibir menos

• 

  Everis

  Jan 2009 - Jan 2010

  Business Consulting Project Manager

  Everis is a multinational consulting, from Spain, that acts globally in several types of projects.• Responsible for the strategic and business consulting area for telecommunications, customer management and contact center offers, both for new business development, team formation and management of opportunities, clients and projects.• At company headquarter in Spain acquired knowledge on the services portfolio and elaborated a strategic plan to be applied in Brazil, which conducted with the support teams. • Managed projects in big clients on change management, processes analysis and redesign, definition of work model and KPIs for customer care, aligned to company’s strategy, market trends and technology, and also performed market studies for leads identification and distinct commercial approaches definition. Exibir menos

• 

  Rodobens Negócios Imobiliários

  Jan 2010 - Jan 2011

  Investor Relations Manager

  Rodobens Negócios Imobiliários is a homebuilder, part of Rodobens group.• Manager of department, responsible for all media and interaction with market analysts, investment Banks, national and foreigners investors, as well as the stock market regulators as CVM and BM&F Bovespa. • Company’s Board of Directors’ main support to elaborate the company strategy and the interface with the market. Participated on road shows to present the Company, and was responsible for all company’s quarterly results release package. Exibir menos

• 

  Casa X Franchising

  Jan 2011 - Jan 2016

  Operations Director

  Casa X is a franchising business, result of a partnership between a franchising holding (SMZTO) and an artistic productions company (Xuxa Produções).• Full responsible for the conception, benchmarking, strategic planning and execution, acting as PMO of all new business development phases. • Coordination, definition and implementation of branding, business strategy, researches, and further assumed the operations department (MKT, communications, media, suppliers, HR, contracts management, personnel, business processes, training, etc), as well as the business formatting, supporting the expansion (sales) all over Brazil through franchising business model. Exibir menos

• 

  Tereos - Açúcar & Energia Brasil

  Jun 2017 - Jul 2018

  Retail Sales Specialist

  Responsible for business intelligence in the retail market.

• 

  UNORP Centro Universitário do Norte Paulista

  Jan 2018 - Jan 2020

  Coordenadora do curso de Administração

  Coordenadora dos cursos de Administração e Marketing, docente nas áreas de Gestão, Empreendedorismo, Marketing e Recursos Humanos, membro do conselho de inovação da faculdade que desenvolveu o método 360 de ensino Unorp, responsável pela Agência de Inovação e Empreendedorismo.• Coordinator of presential courses of Business Administration and Marketing, assumed with the mission of updating all disciplines following the government regulations and the Market demand, providing balance between theory and professional practical, as well as interdisciplinary and other courses integration. Part of the distance education team that obtained federal approval to launch new courses. Member of the innovation council, responsible for developing a new teaching method that combined management and human development skill in all professions. Idealized, implanted and now leads the operation of the Innovation and Entrepreneurship Agency, which foments the entrepreneur mindset of students and professor, prioritize and organize projects developed in the university, connecting academics with public and private sectors. Exibir menos

• 

  Centro Universitário de Rio Preto

  Jan 2020 - now

  • Marketing and Communications Advisor

    Nov 2021 - now

  • Head Of Marketing & Communications

    Jan 2020 - Nov 2021
• 

  RP Implantes

  Jan 2021 - now

  Co-Owner
• 

  ISellSocial | Empowering Your Business Online

  Jan 2021 - Jan 2022

  Digital Content Writer

  iSellSocial is a boutique social media marketing agency with the purpose of empowering business online. As a content digital writer, my role is to generate ideas and create content to help those entrepreneurs to connect with their target audience and expand their business and online presence.

• 

  WIT - Wealth, Investments & Trust

  Nov 2021 - Jan 2024

  Marketing Coordinator
• 

  Grupo Prever

  Jan 2024 - now

  Coordenadora de Marketing