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  • Timeline

  • About me

    Marketing Communications Manager PT VADS Indonesia

  • Education

    • Universitas ARS Internasional

      2000 - 2004
      S1 Multimedia 3.58 / 4.00

      Activities and Societies: 2000 - 2001 Event Committee for inauguration night 2000 2001 - 2003 Student Affairs at IMMADA (Ikatan Mahasiswa Multimedia dan Desain ARS)

  • Experience

    • ShoutBiz

      Oct 2003 - Jun 2004
      Creative

    • PPPI

      Jul 2004 - Oct 2004
      Administration

    • Coldwell Banker Indonesia

      Nov 2004 - Feb 2011
      Senior Advertising & Promotion

      Overseeing all design projects, from conception to delivery. Designing original pieces, including layout, advertising copy, Audio Visual and infographics. Reviewing junior designers' work to ensure high quality.

    • SIGNUM DEVELOPMENT

      Mar 2011 - Jul 2016
      Advertising & Promotion Manager

      Responsible for directing and planning advertising programs and policies, producing collateral materials and increasing or creating interest toward a purchase of Signum Parc, Graha Candi Golf, Sawangan Garden, and Evergen.

    • PT Brewin Mesa Development

      Aug 2016 - Jan 2018
      Marketing Communications Manager

      Develop marketing communications campaigns, Plan and prepare advertising and promotional material, exhibition, Inspect layouts, advertising copy, audio and video tapes, digital marketing and other promotional material for adherence to specifications. Delivering events on time, within budget, that meet expectations.

    • Happy Restaurants Indonesia

      Feb 2018 - Dec 2019
      Marketing Manager

      Responsible for research, planning, and implementing new programs and protocols into Hanamaru Udon. Also plan and prepare advertising and promotional budget, material, Inspect layouts, advertising copy, Audio and Visual, digital marketing and other promotional material for adherence to specifications.

    • PT. SOS INDONESIA

      Jul 2020 - Mar 2021
      Marketing Manager

      I spearheaded a digital transformation, revamping traditional marketing and telemarketing activities into a more modern, efficient, and data-driven approach. This included developing engaging marketing communication campaigns, crafting compelling advertising and promotional materials (including layouts, copy, audio/video, and digital content), and overseeing telemarketing efforts. I ensured adherence to brand guidelines and delivered weekly/monthly reports with measurable data, demonstrating the effectiveness of the new strategies. Show less

    • Freelance

      Mar 2021 - now
      Marketing Communications Consultant

    • PT VADS Indonesia

      Oct 2022 - now
      Marketing Communications Manager

      I crafted comms strategies driving an average of 30 billion rupiah annually. I boosted brand awareness, user engagement, and product adoption across channels. I managed internal/external stakeholders, oversaw marketing materials (press releases, website content, social media, email campaigns), and planned impactful events (workshops, seminars, gatherings) for lead generation, relationship building, and brand engagement.

  • Licenses & Certifications