EVELYN GENOUD

Experience

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  Cámara Argentina de Comercio y Servicios

  Feb 2016 - Sept 2017

  Jr Analyst of Institutional Relations

  - Write and develop institutional material.- Design, implement and monitor the communication plan.- Build relationships with different publics, both internal and external bodies of the Chamber.- Event planning and organization (coordinated The Council of Americas 2016 and 2017).- Ceremonial and Protocol- Internal communication to strengthen employees' identity, culture and image.- Collaborate in the development of the Social Media Strategy.

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  The Digital Box

  Oct 2017 - Feb 2018

  ADA Onboard & Training for Spain & Latam

  - Train client on maximizing platform tools.- Advice on the design of campaigns for social network.- Customer Service.- Collaboration with the Lead Generation Department.- CRM administration.- Translations.

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  Maverick Media S.L.

  Feb 2018 - Oct 2018

  Publisher Account Manager

  - Optimize ad placements on CPA, CPL and CPI basis- Manage publisher portfolio of approx. 50 accounts- Business Development: expand client portfolio and increase revenues- Analysing data reports, marketplace optimisation and updating news dashboards / promotions.- Monitor campaigns delivery . In case of fraud, communicate it.- Keep track and control of invoices.Also, set up emailing of the company.

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  RK People

  Oct 2018 - Jun 2019

  Social Media Strategist

  - Inbound Marketing.- Marketing Automation - Active Campaign.- Social Media Strategy.- SEM campaigns (Google Ads & Google Analytics).- Definition of goals and KPIs.- Monitoring the target audience and market trends.- Copywriting.- Troubleshooting (online reputation).- Analytics and monthly reports.- Direct communication with the client.Some Clients: Unilever, Praktik Hoteles, The Art Of Living (Frigicoll), Grifone, Macarfi Guide, Unite Hostel, Relojeria Alemana, Andante Hotel, DailyJob (La Fábrica del Tiempo) Show less

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  OMD España

  Jul 2019 - Sept 2020

  Performance Specialist

  An Omnicom Media Group Company Omnicom (OMG)Specialized in Social Paid Media (Facebook, Twitter, Pinterest Ads, Youtube & Linkedin)SEM: Branding- Planification, implementation, optimization, monitoring and reporting of campaigns based on the objectives.- Estimations and recommendations about selection and investment in media for planning.- Reports.- Account management: direct contact with clients and suppliers.Clients: Pepsico (Snacks), Bacardi (Bacardi Ron, Bombay & Santa Teresa) & DKV Show less

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  PHD

  Apr 2020 - Nov 2020

  Global Social Media Strategist Sr.

  An Omnicom Media Group Company Omnicom (OMG)Responsible for the global media strategy of SEAT & CUPRA brands on social media.Platforms: Facebook, Twitter, Linkedin, TikTok, Pinterest & Youtube (DV360).- Planning, implementation, optimization, monitoring and reporting of campaigns based on the objectives pursued.- Coordination of plans between international clients, agencies and partners.- Report generation.- Account management: direct contact with the client and partners. Show less

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  HP

  Nov 2020 - Aug 2022

  HP in-house media team (Ziji by HP)Definition of strategy and approach for global projects to improve the campaigns’ planning, activation & reporting across all EMEA markets.Some iniciatives included, but were not limited to:- Consolidate, implement and troubleshoot pixel & S2S tracking- Put into place a measurement framework for retailers' campaigns across the different brands and markets (Affiliates Marketing).- Work with the relevant teams to develop PowerBI dashboards for more in-depth reporting on commercial campaigns. - Collaborate with Social Listening data visualization to elevate our reports.- Contribute with other departments to find Innovated solutions to improve operational efficiency and ad tracking process.- Manage creative challenges.- Develop a learning agenda on critical topics to ensure campaigns are hitting in market (for example, the deprecation of cookies or Attention Economy).- Create opportunities to run social performance campaigns. Show less HP in-house media team (Ziji by HP)- Help build the brand-new team inside the largest producer of printers and PCs in the world.- Work closely with marketing teams across the various business units and countries to translate media briefs into tactical plans for paid social execution.- Plan, buy and optimize campaign performance, using consumer and commercial datasets for determining targeting.- Drive HP’s business forward through innovative social activity.- Work with the reporting and insights team to prepare and deliver regular reporting - Oversee associate buyer Platforms: Facebook/Instagram, Twitter, LinkedIn, Snapchat, TikTok, Pinterest & Reddit Show less

  • EMEA Paid Social Project Manager

    Mar 2022 - Aug 2022

  • EMEA Paid Social Manager

    Nov 2020 - May 2022
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  EDreams ODIGEO

  Aug 2022 - Aug 2024

  Data & Measurement Product Manager

  Focused on Display & Video campaigns (including Paid Social, Retargeting and App activations)- Shape the data and measurement strategy &define tracking processes for full funnel online Display&Video advertising.- Create and manage product roadmaps (idealization, research, prioritization, implementation and monitorization of main KPIs) and present it to management.- Recommend and deliver high-quality solutions to automate & scale ad operations. - Deliver high-quality solutions to automate & scale ad operations. Collaborate with campaign strategies (tracking, audiences, etc.) fostering innovation and ensureing long term value generation.- Design reporting (excel, SQL, etc.) and data accessibility tools to help business growth through accurate analysis for data-driven decisions based on the relevant KPIs.- Monitor market trends for new opportunities.- Document all relevant information, including the creation of business cases to support new initiatives.- Collaborate with cross-funtional teams and use agile methodologies. Show less

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  Evelyn Genoud

  Mar 2024 - now

  Digital Marketing Consultant - Freelance

  - Paid Media (Social Ads / Display&Video / SEM)- Marketing Strategy - Campaign Reporting (excel, SQL) & Visualizations (Looker, Tableau)- Digital Analytics (tagging integrations, Google Analytics, Google Tag Manager, Javascript)- Project Management