Michael Briskie

Experience

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  The Driver's Club at Lime Rock Park

  Aug 2009 - Nov 2009

  Intern

  • Promoted the club at major events such as American Le Mans Series, NASCAR, and the Vintage Festival.• Monitored usage of Club Cars for members and assisted in all track functions.• Received professional driving instruction and regular seat time in Spec Miatas

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  Volkswagen of America, Inc

  Jan 2010 - Mar 2013

  Main focus on attaining high value strategic partnerships that provide influential brand experiences in the Experiential Marketing department. Specialized in events requiring substantial planning and management including creative development, venue negotiation, and overall implementation in line with brand strategy. Oversaw multiple agencies through the pre-production and on-site execution process. Achieved measurable results by creating memorable and traceable event interactions for potential customers. Responsibilities included looking after enthusiast marketing programs, Think Blue tour, and music partnerships with Dave Matthews Band and Rolling Stone. General event types include music festivals, environmental events, public policy, non-profit organizations, enthusiast events, and motorsports. Managed motorsports relationships with Sports Car Club of America and Pirelli World Challenge. Instrumental in multiple RFP processes and vendor selection including Open Road Dealership Grand Opening and Ride and Drive Tour.Developed Experiential Social Media strategy and provided input and guidance for PR agency to execute against. Show less Worked closely with the VW Brand and Marketing Controllers, CFO, Product Planners, and Motorsports Manager. Played an active assisting role in managing budgets, preparing executive briefings, and forecasting yearly incentives and dealer margins. - Calculate and assemble data for monthly brand Management Report- Completed financial overview presentation for company board meeting- Track invoices for Sales Operations and Marketing and approve for payment- Approve and record usages of company cars Show less

  • National Event Coordinator

    Dec 2011 - Mar 2013

  • Enthusiast Marketing Coordinator

    Aug 2010 - Dec 2011

  • Finance and Administrative Assistant (Internship)

    Jan 2010 - Jul 2010
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  Lime Rock Park

  Apr 2014 - Sept 2015

  Drivers Club Manager

  Identify market positioning through comprehensive data analysis and competitive research.Create and implement a strategic plan to expose the Club to prospective members in new regions.Manage relationships with business partners to improve awareness of the Drivers Club and welcome new members to the track.Collaborate closely with Lime Rock Park marketing team to promote on and off-site events.

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  Osbourne Purdie

  Jan 2015 - Jun 2018

  Volkswagen Elite Sales Trainer

  Specialized in corporate sales communication methods and coaching techniques with VEST Program (Volkswagen Elite Sales Trainer)Delivered a personalized and evolving sales curriculum to dealership management and sales consultants resulting in 70% MoM sales improvement for registered participants. Trainings delivered for 4 to 6 weeks including group classes and one-on-one sessions.Consultative sales process training: Lead over 30 teams and 200+ individuals on a proven 12 step sales process and product training journey using professional adult learning techniques, in-store customer scenarios, video playback and other advanced coaching methods. Developing / Implementing sales process: Conducted daily visits with management teams and dealer principals to design tailored programs to their specific challenges. Produced and hosted product launches and driving events (100+ attendees) and used feedback from top performing stores to develop new training methods and curriculum.A student of the Pinnacle Method by PinPer, a leading executive communications program for public speaking. Show less

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  OPENLANE

  Jun 2018 - May 2019

  Market Sales Manager

  TradeRev is a digital innovation that speeds up inventory acquisition for dealers while lowering costs; fully purchased for $50M by KAR Auction Services, a Fortune 1000 company and integrated into Backlot Cars.As a Market Sales Manager I was responsible for business development and reputation management: Increased listing volume by 20% consistently, month-over-month in self-managed territory. Tripled the amount of active dealerships engaging on the TradeRev app in Greater Boston area since product launch. Coached field team on best practices for better vehicle listing quality standards and improved average sales conversion from 50% to 70%. Responsible for dealer wholesale accounts in New Hampshire, Maine, and Massachusetts Show less

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  AlphaCars & Motorcycles

  May 2019 - Jul 2021

  General Manager

  Manager at AlphaCars and Motorcycles NH. A boutique highline auto and motorcycle dealership group with luxury sales and service centers in Greater Boston. Recruited to grow sales and service business lines at a high-potential site, increase local brand awareness, consideration, and purchase intent. Complete ownership of P&L and staffing.Team leadership: Grew team of three to team of eight in first year while improving turn rates and gross margins for store overall. Doubled sales and service revenues; turned store’s first profitable month, quarter, and year through improving product pipeline (ex: launch of new motorcycle franchise) and streamlined service operations.Performance analysis: Analyzed CRM system effectiveness and aligned with group objectives by incentivizing positive-reward internal team compliance. Implemented innovative time-disclosed pricing model based on buyer psychology and sales transparency resulting in 99% customer satisfaction.AlphaCars - 25 employees, ~$5M in revenues Show less

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  Analog Motorsport LLC

  Nov 2021 - Dec 2023

  Owner

  Self-employed automotive consultant, motorsport coach, and business investor. Operated Port City Mopeds, a full-service sales/service scooter dealership in the busy tourist town of Portsmouth, NH.

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  Osbourne Purdie

  Dec 2023 - now

  Head of Business Development North America

  Building and delivering long term, high-ROI sales training and driving programs for automotive brands that are focused on profitable, sustainable, and ethical business practices in their sales network. Ensuring revenue growth by developing business with new and existing clients. Reputation management through professional communication and education. Specializing in: Custom driving event ideation and execution, high performance driving, demonstration of unique vehicle selling points. Proposal writing, contract negotiation, event production, staffing, training and development, program management (venue sourcing and hospitality) and analytics. Show less